Meet Your New Supercompetitors

What does it take to dominate your industry these days?

Last month, we featured work by three Kellogg School professors (Thomas Hubbard, Paul Leinwand, and Cesare Mainardi) on supercompetitors, or firms that make the most of their core, and highly scalable, systemic strengths. Check out this terrific video, created by strategy+business, to learn more.