Insight Blog - Kellogg Insight

Kellogg School of Management at Northwestern University

The official online magazine of the Kellogg School of Management continues the school’s tradition of sharing cutting-edge concepts with the world. More →

Could Facebook become the New Coke?

Tim De Chant

Associate professor of marketing Alex Chernev, writing in Business Week: Both have a global customer base nearing a billion customers. Both have become personally relevant to these customers. And, at some point, both have faced crises of public confidence. More →

Wed, June 6, 2012

Why nearly every sport except long-distance running is fundamentally absurd

Tim De Chant

David Stipp, writing for Slate: At first glance the annual Man vs. Horse Marathon, set for June 9 in Wales, seems like a joke sport brought to us by the same brilliant minds behind dwarf tossing and gravy wrestling. It was, after all, the product of a pints-fueled debate in a... More →

Faculty Blogs

Building Strong Brands

Tim Calkins highlights notable developments in the branding world and evaluates branding initiatives, the good ones and the and bad ones.

Cheap Talk

A blog about economics, politics, and the random interests of fortysomething professors. By Sandeep Baliga and Jeffrey Ely

Code Red

David Dranove examines the ailing U.S. healthcare system.

Everything Finance

Kellogg School's Finance Department

The Leisure of the Theory Class

A blog devoted to speculation and ruminations on all aspects of economic and game theory by Eran Shmaya, Rakesh Vohra, and Jonathan Weinstein.

Mohan Sawhney

Collaborative Conversations. A blog by Mohanbir Sawhney

The Operations Room

Musings on why operations can both infuriate and delight including thoughts on processes, ruminations on services, and ponderings on supply chains. Plus Gad Allon and Marty Lariviere might talk a little baseball.

OrgTheory.net

"...the science of association is the mother science; the progress of all the others depends on the progress of that one" (Alexis de Tocqueville). By Brayden King and others.

Virulent Word of Mouse

Shane Greenstein blogs about the business economics of computing, communications and Internet infrastructure.

Super Bowl Advertising Review

Each year, Tim Calkins and Derek Rucker discuss advertising trends, strategies and predictions related to the big game.

Andrew Razeghi

Insight Blog

Consider the Insight blog your one-on-one session with the faculty of the Kellogg School of Management. Here we discuss current affairs, books, research and more. Pull up a chair; office hours are about to begin.