Miguel Brendl
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Date
Title
Researchers
Translations
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Aug 3, 2012
Marketing
Mastering Motivation
Ever start a project, only to find your motivation wane halfway through? According to research by Miguel Brendl, the problem may be in the way you view your progress.
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Nov 1, 2009
Show DetailsMarkets & Customers
Name-Letter Branding
Most people would scoff at the idea that their names can influence their choices, especially when dealing with major decisions such as selecting a career, a home, or even a partner. However, Miguel Brendl finds that your liking for the letters of your name, which is really driven by your liking for yourself, might spill over to objects and influence your choices.