Data Analytics
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rideshare drives through shower of ratings stars
March 1, 2022

How Gig Workers Push Back Against Their “Digital Boss”

Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.

person assembling powerpoint presentation
December 9, 2021

Do People Really Understand Your Data Visualizations?

Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?

person looks at data visualization on screens
November 5, 2021

4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches

What lies ahead for business leaders looking to incorporate data analytics?

person looks at data visualization on screens
September 15, 2021

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

employees feel included in eqitable workplace
August 19, 2021

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

Gig worker weighed down by star ratings
August 2, 2021

Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.

These systems can create an “invisible cage” for freelancers.

Man speaks in virtual meeting with laptop
March 29, 2021

So Your Company Isn’t Getting the Most out of Analytics and AI. Here’s What to Do.

These tools have the possibility to transform your business. If you know how to harness them.

cat photos
November 4, 2020

Video: How Bias Creeps into AI when Businesses Aren’t Looking

A quick explainer on what happens if you aren’t thoughtful about the data you use.

August 4, 2020

How AI Can Help Weed Out Faulty Scientific Research

Solid science is more important than ever, yet experts often struggle to predict which studies will replicate. Artificial intelligence could do the job better.

marketer mines data
December 2, 2019

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

marketers look at outliers in their data.
April 1, 2019

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

An artificial hand reaches out to a human hand.
March 4, 2019

How to Build Artificial Intelligence that Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

A job hunter googles job information.
December 5, 2018

What Google Is Teaching Economists About Unemployment Insurance

Search data can tell policymakers whether extending unemployment benefits delays job-seeking.

Computational Social Scientists discuss solutions.
September 10, 2018

How Can Social Science Become More Solutions-Oriented?

A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.

Data analytics are used to design an office.
April 3, 2018

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Marketers collect qualitative and quantitative data.
April 3, 2018

What Might Be Missing from Your Analytics Strategy

Quantitative data is not enough to solve your trickiest problems.

Two data analysts sort marbles.
January 5, 2018

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

Social media data can help sales forecasts.
September 6, 2017

Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

Social media data can help predict consumer demand.

Data analytics are used to design an office.
September 1, 2017

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Your cell phone data and frequent call list can shed light on network epidemiology A.K.A the spread of disease.
April 14, 2017

Using Cell Phone Data to Predict the Next Epidemic

Whom you call is linked to where you travel, which dictates how viruses spread.

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