November 2009

Name-Letter Branding
Most people would scoff at the idea that their names can influence their choices, especially when dealing with major decisions such as selecting a career, a home, or even a partner. However, Miguel Brendl finds that your liking for the letters of your name, which is really driven by your liking for yourself, might spill over to objects and influence your choices.

Miguel Brendl

Amitava Chattopadhyay

Brett W Pelham

Mauricio Carvallo