200910Reading the Org ChartBesankoDavid October 2009 |
Reading the Org Chart200910BesankoDavid Reading the Org Chart
A firm’s organizational chart can reveal important insights into the inner workings of a firm. David Besanko suggests that the firm’s structure can also reveal much about its competencies and competitive advantages. |
BesankoDavid200910Reading the Org Chart David A. Besanko
Pierre Régibeau Katharine E Rockett |
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200812Seeing Profit Despite Misunderstood Pricing StrategyAl-NajjarNabil December 2008 |
Seeing Profit Despite Misunderstood Pricing Strategy200812Al-NajjarNabil Seeing Profit Despite Misunderstood Pricing Strategy
Can a company improve its bottom line by pricing its products incorrectly? The answer is yes, in certain cases, according to recent research conducted by Kellogg professors Nabil Al-Najjar, Sandeep Baliga, and David Besanko. |
Al-NajjarNabil200812Seeing Profit Despite Misunderstood Pricing Strategy Nabil Al-Najjar
Sandeep Baliga David A. Besanko |
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200808Own-Brand and Cross-Brand Retail Pass-ThroughBesankoDavid August 2008 |
Own-Brand and Cross-Brand Retail Pass-Through200808BesankoDavid Own-Brand and Cross-Brand Retail Pass-Through
Trade promotions drive the marketing strategies of packaged goods manufacturers. Roughly 60 percent of the marketing budget of major packaged goods manufacturers goes to offering wholesale discounts to retail partners. Not surprisingly then, manufacturers are concerned with how much of their promotional pricing gets passed through to the end-users of their products. Discrepancies between manufacturer and retailer estimates of pass-through often occur. Retailers claim to pass-through $7.5 billion more in trade promotions than manufacturers believe they do. Recent research published in Marketing Science explores this gap and offers insights into retailer behavior with regard to these promotions. |
BesankoDavid200808Own-Brand and Cross-Brand Retail Pass-Through David A. Besanko
Jean-Pierre Dubé Sachin Gupta |
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200804A Borderline QuestionBesankoDavid April 2008 |
A Borderline Question200804BesankoDavid A Borderline Question
Snaking 1,900 miles from Tijuana to Matamoros, San Diego to Brownsville, the border between Mexico and the United States might seem large. But its physical size is dwarfed by the passions that it evokes among hundreds of millions of people spread to its north and south. As anxiously scrutinized as they are heavily traversed, those miles of desert, rivers, and fences symbolize to some a gateway to everything that is great about America, while to others they are a gaping leak on a sinking ship. Even the most casual observer of America's front-page headlines or late-night TV monologues knows of big city rallies, millions of immigrants strong, and of the volunteer army of Minutemen, rifle-toting citizens intent on locking down the border. That border and its issues recently brought Congress to a standstill, and may help decide the next American President. |
BesankoDavid200804A Borderline Question David A. Besanko
Brad Wible |
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