200905What’s in a Frame Anyway?RuckerDerek May 2009 |
What’s in a Frame Anyway?200905RuckerDerek What’s in a Frame Anyway?
We have all been taught not to judge by appearances because our conclusions might be wrong. However, it seems we cannot help relying on appearances to draw inferences and form judgments. |
RuckerDerek200905What’s in a Frame Anyway? Derek D. Rucker
Richard E. Petty Pablo Briñol |
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200807Emotion and Consumer BehaviorRuckerDerek July 2008 |
Emotion and Consumer Behavior200807RuckerDerek Emotion and Consumer Behavior
When imagining a vacation, which resort do individuals prefer: a quiet retreat to relax at or an active destination to explore? Derek Rucker (Kellogg School of Management, marketing department) and Richard Petty (Ohio State University, psychology department) examined the influence of specific emotions on consumer choices and the implications of those influences for persuasion. |
RuckerDerek200807Emotion and Consumer Behavior Derek D. Rucker
Richard E. Petty |
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