Kellogg Home
Topics
 
Posted Title Researcher Other
200906Global Dual Sourcing StrategiesAllonGad

June 2009

Global Dual Sourcing Strategies200906AllonGad

Global Dual Sourcing Strategies
Many researchers say that their greatest flashes of inspiration come not from extraordinary events but from everyday activities. Intuitive leaps are triggered by observing life unfolding around them, they say. We are all familiar with the anecdote - historically accurate or not - of an apple falling on Isaac Newton’s head while he rested beneath the tree, jolting him to contemplate universal gravitation.

AllonGad200906Global Dual Sourcing Strategies

Gad Allon

Jan A. Van Mieghem

200809Firm Size and Service LevelAllonGad

September 2008

Firm Size and Service Level200809AllonGad

Firm Size and Service Level
Both Ameritrade and E-Trade, small online brokerage firms, tout their guaranteed transaction times as part of their service to customers. However, capable large-scale competitors such as Merrill Lynch Direct make no such guarantee. Why do some firms choose to promote a customer service guarantee as one of their benefits while others are content to conform to the customer service standard set by their industry?

AllonGad200809Firm Size and Service Level

Gad Allon

Itay Gurvich