200904Growing Socially Responsible MarketsWeberKlaus April 2009 |
Growing Socially Responsible Markets200904WeberKlaus Growing Socially Responsible Markets
There is an assumption that companies start producing environmentally friendly or “green” products when consumers demand them. As gas prices soar, truck and sport utility vehicle plants close down, and fuel-efficient vehicles become the rage in today’s markets, the reality of this truth is hard to dispute. |
WeberKlaus200904Growing Socially Responsible Markets Klaus Weber
Kathryn Heinze Michaela De Soucey |
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200707How to Map and Compare Culture Across FirmsWeberKlaus July 2007 |
How to Map and Compare Culture Across Firms200707WeberKlaus How to Map and Compare Culture Across Firms
Klaus Weber explores how to analyze systematically the language used by companies to communicate with diverse audiences. Comparing the "cultural toolkits" of U.S. and German pharmaceutical companies, he finds that since the 1980s, companies from both countries diverge more in terms of their position in the industry and less on the basis of their country of origin. |
WeberKlaus200707How to Map and Compare Culture Across Firms Klaus Weber
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