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Posted	Title	Researcher	Other
200812Seeing Profit Despite Misunderstood Pricing StrategyAl-NajjarNabil December 2008	Seeing Profit Despite Misunderstood Pricing Strategy200812Al-NajjarNabil Seeing Profit Despite Misunderstood Pricing Strategy Can a company improve its bottom line by pricing its products incorrectly? The answer is yes, in certain cases, according to recent research conducted by Kellogg professors Nabil Al-Najjar, Sandeep Baliga, and David Besanko.	Al-NajjarNabil200812Seeing Profit Despite Misunderstood Pricing Strategy Nabil Al-Najjar Sandeep Baliga David A. Besanko

Posted

Title

Researcher

Other

December 2008

Seeing Profit Despite Misunderstood Pricing Strategy
Can a company improve its bottom line by pricing its products incorrectly? The answer is yes, in certain cases, according to recent research conducted by Kellogg professors Nabil Al-Najjar, Sandeep Baliga, and David Besanko.

Nabil Al-Najjar

Sandeep Baliga

David A. Besanko