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In an age of increasing information transparency, building organizational cultures of trust is more important than ever. Because let’s face it, if there is bad news, it is not going to be a secret for long. Keeping employees in the loop—and hearing their concerns—can increase employee dedication, retention, and productivity.
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Andrew Swinand, CEO of Leo Burnett, North America, explains how regularly listening to employees by taking their “pulse” builds transparency throughout your organization.
Eli Finkel, a professor of management and organizations at the Kellogg School and a professor of psychology at Northwestern, describes how we build and maintain trust toward brands. It turns out, once we have gotten to know a brand, we are more likely to trust its advertising.
The Trust Project is a unique body of knowledge, connecting scholars and executives from diverse backgrounds to share ideas, research, and actionable insights in a series of videos for research and management. Learn more about the project and its development in conjunction with the Kellogg Markets and Customers Initiative.
Professor of Psychology, Weinberg College of Arts & Sciences; Professor of Management & Organizations
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A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Acquiring another firm’s trade secrets—even unintentionally—could prove costly.
Common biases can cause companies to overlook a wealth of top talent.
A new study suggests that firms are at their most innovative after a financial windfall.
Don’t let a lack of prep work sabotage your great ideas.
Training physicians to be better communicators builds trust with patients and their loved ones.
The fallout can hinge on how much a country’s people trust each other.
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Three experts discuss the challenges and rewards of sourcing coffee from the Democratic Republic of Congo.