David Gal
Member of the Marketing Department faculty until 2014
When Do People Take Huge Risks?
As a species, we’re cautious … except when the stakes are life-altering.
Researchers: David Gal and Derek D. Rucker
February 4, 2021
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
Researchers: Blakeley B. McShane and David Gal
To Beat Debt, Consider Starting Small
Paying down smaller balances first may motivate you to become debt free
Researchers: David Gal and Blakeley B. McShane
January 8, 2014
Maximizing Happy
What happens when we put effort toward intangible goals like happiness?
Researchers: Kelly Goldsmith, David Gal, Raj Raghunathan and Lauren Cheatham
June 3, 2013
Answering Unasked Questions
Identifying bias in consumer surveys and compensating for it
Researchers: David Gal and Derek D. Rucker
April 2, 2012
Be Good, Get Mad
Exerting self-control makes people more inclined to anger
Researchers: David Gal and Wendy Liu
January 1, 2012
Real Men Don’t Eat Very Berry Cheesecake
Manly preferences take their toll
Researchers: David Gal and James Wilkie
November 1, 2010