Kelly Goldsmith
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Kelly Goldsmith

Member of the Department of Marketing faculty until 2017

Kellogg Faculty Page →

Take 5: How to Encourage Innovative Thinking

Kellogg faculty on what it takes to ensure your new product or great idea takes off.

Researchers: Brian Uzzi, Benjamin F. Jones, Kelly Goldsmith, Klaus Weber and Loran Nordgren

April 7, 2017

Innovation

Why Are We So Quick to Excuse Drunken Behavior?

From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.

Researchers: Kelly Goldsmith, Hal Ersner-Hershfield and Chelsea Galoni

January 6, 2017

Policy

Take 5: Tips for Maintaining Your Self-Control During the Holidays

There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.

Researchers: Miguel Brendl, Rima Touré-Tillery, Loran Nordgren and Kelly Goldsmith

December 2, 2016

Marketing

Concerns about Scarcity Make Us Want to Be Better People

When we think we have too little, we will spend more on self-improvement.

Researchers: Kelly Goldsmith, Ali Tezer and Caroline Roux

October 6, 2016

Marketing

Companies Brag about Being Innovative. Should They?

Certain circumstances make customers wary of innovative brands.

Researchers: Kelly Goldsmith, Jeffrey S. Larson and B. J. Allen

August 1, 2016

Innovation

Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

Green marketers should stick to a single message. But which one?

Researchers: Kelly Goldsmith, George E. Newman and Ravi Dhar

May 9, 2016

Marketing

Offering Points and Prizes Can Draw Customers

We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.

Researchers: Kelly Goldsmith and On Amir

March 2, 2015

Marketing

What Donors Need to Hear to Open the Checkbook

Insights from marketing on how charities can grow by appealing to different kinds of donors.

Researchers: Kelly Goldsmith, Aparna Labroo, Angela Y. Lee and Derek D. Rucker

December 1, 2014

Marketing

It’s Not About You. It’s About Me.

Scarcity can drive us to altruism—when it serves our own interests

Researchers: Caroline Roux, Kelly Goldsmith and Andrea Bonezzi

November 3, 2014

Marketing

Cookies, Cocktails, and Charitable Giving

Remind potential donors of the luxuries they could purchase instead—and watch donations rise.

Researchers: Jennifer Savary, Kelly Goldsmith and Ravi Dhar

May 5, 2014

Marketing

To Motivate, Better to Take Away Than to Give

The right way to frame incentives

Researchers: Kelly Goldsmith and Ravi Dhar

October 7, 2013

Maximizing Happy

What happens when we put effort toward intangible goals like happiness?

Researchers: Kelly Goldsmith, David Gal, Raj Raghunathan and Lauren Cheatham

June 3, 2013

Strategy

That Brand Sells What?

How to take a successful brand into uncharted territory

Researchers: Tom Meyvis, Kelly Goldsmith and Ravi Dhar

March 13, 2013

Marketing

Goes Together Like Guilt and Pleasure

Guilty pleasures may be the best kind

Researchers: Kelly Goldsmith, Eunice Kim Cho and Ravi Dhar

May 2, 2012

Marketing

When Uncertainty Is a Sure Thing

Points and prizes can make for successful product promotion

Researchers: Kelly Goldsmith and On Amir

April 1, 2011

Marketing