Jun 4, 2018
Crossing our fingers or clutching a rabbit’s foot can upend our usual way of calculating risk.
Apr 2, 2018
Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.
Dec 5, 2017
Our faculty explain the reasoning behind some common shopping scenarios.
Nov 3, 2017
Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.
Oct 2, 2017
How scandals impact seemingly unrelated purchasing decisions.