From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.
Researchers: Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen, Kent Grayson, Aparna Labroo and Ping Dong
November 7, 2018
When we yearn for responsible lawmakers we tend to forgo pleasurable purchases in favor of more useful products.
Researchers: Jessica Gamlin, Ping Dong, Aparna Labroo and Aaron Robinson
October 2, 2018
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
Researchers: Jörg L. Spenkuch, Michal Maimaran, Aparna Labroo, Ping Dong, Nicole Stephens and Nicola Bianchi
August 3, 2018
Crossing our fingers or clutching a rabbit’s foot can upend our usual way of calculating risk.
Researchers: Ping Dong and Aparna Labroo
June 4, 2018
Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.
Researchers: Xun (Irene) Huang, Ping Dong, Aparna Labroo and Dorothy K Sit
April 2, 2018
Our faculty explain the reasoning behind some common shopping scenarios.
Researchers: Ulf Bockenholt, Alexander Chernev, Ping Dong, Lakshman Krishnamurthi, Aparna Labroo, Martin Lariviere and Blakeley B. McShane
December 5, 2017
Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.
Researchers: Xun (Irene) Huang, Ping Dong and Robert S. Wyer Jr.
November 3, 2017
How scandals impact seemingly unrelated purchasing decisions.
Researchers: Ping Dong and Chen-Bo Zhong
October 2, 2017