Ping Dong
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Ping Dong

Assistant Professor of Marketing

Kellogg Faculty Page →

Take 5: Fine-Tuning Your Powers of Persuasion

From understanding power dynamics to telling a memorable story, here’s how to sell your ideas.

Researchers: Loran Nordgren, Derek D. Rucker, Mitchell A. Petersen, Kent Grayson, Aparna Labroo and Ping Dong

November 7, 2018


Government Got You Worried? It May Be Affecting Your Shopping Habits.

When we yearn for responsible lawmakers we tend to forgo pleasurable purchases in favor of more useful products.

Researchers: Jessica Gamlin, Ping Dong, Aparna Labroo and Aaron Robinson

October 2, 2018


Take 5: The Science of Back-to-School Season

Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.

Researchers: Jörg L. Spenkuch, Michal Maimaran, Aparna Labroo, Ping Dong, Nicole Stephens and Nicola Bianchi

August 3, 2018

Social Impact

How Superstition Changes the Way We Make Decisions

Crossing our fingers or clutching a rabbit’s foot can upend our usual way of calculating risk.

Researchers: Ping Dong and Aparna Labroo

June 4, 2018


How a Room's Lighting Shapes Our Decisions

Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.

Researchers: Xun (Irene) Huang, Ping Dong, Aparna Labroo and Dorothy K Sit

April 2, 2018


Take 5: Holiday Shopping

Our faculty explain the reasoning behind some common shopping scenarios.

Researchers: Ulf Bockenholt, Alexander Chernev, Ping Dong, Lakshman Krishnamurthi, Aparna Labroo, Martin Lariviere and Blakeley B. McShane

December 5, 2017


Wearing a Sequined Tuxedo to Work? Maybe You’re Feeling Jealous.

Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.

Researchers: Xun (Irene) Huang, Ping Dong and Robert S. Wyer Jr.

November 3, 2017


Witnessing Immoral Behavior Makes Us Want to Buy Popular Brands

How scandals impact seemingly unrelated purchasing decisions.

Researchers: Ping Dong and Chen-Bo Zhong

October 2, 2017