Kellogg School of Management at Northwestern University
Insight Blog

Wed, Apr 25

Regret and old age

We all have things we regret—a failed business opportunity, a late birthday card, a missed bus. Like many emotions, some experts suspect an evolutionary explanation for regret and how our perception of it changes over time. A new study published... More →

Insight Blog

Wed, Apr 25

A facial theory of politics

Leonard Mlodinow, writing in the New York Times Sunday Review:We’re all worldly enough to understand that looks matter. You probably know about the famous 1960 presidential debate between an unshaven and tired Richard Nixon and a tanned and rested John... More →

Insight Blog

Thu, Apr 12

In defense of superstition

Matthew Hutson, writing an op-ed for the New York Times:The good news is that superstitious thought, or “magical thinking,” even as it misrepresents reality, has its advantages. It offers psychological benefits that logic and science can’t always provide: namely, a... More →

Insight Blog

Wed, Apr 11

The Beetle’s back

Jason Paur, writing for Wired:The Beetle spent a few decades on hiatus (at least here in the U.S.), before being reborn in 1998. And while the New Beetle for the new millennium looked familiar, it was really only appreciated by... More →

Insight Blog

Fri, Apr 6

Delta Airlines to buy refinery?

Isabel Ordonez, Susan Carey and Tom Fowler, reporting for the Wall Street Journal:Delta's unorthodox bid underscores how the airline business scrambles for innovative ways to lessen the impact of skyrocketing crude oil prices. Delta spent $11.7 billion last year buying... More →

Insight Blog

Wed, Apr 4

Facebook is contagious

Sarah C.P. Williams, writing for ScienceNOW:To join Facebook or not to join Facebook? You might think the decision depends on how many of your friends are already on the social-networking site. But a new study reveals that it’s not the... More →

Insight Blog

Tue, Mar 27

Putting the FTC’s privacy report in context

The FTC released a report Monday detailing its guidelines for consumer privacy. Privacy has become a growing issue in recent years, in part because of a number of incidents, ranging from changes in privacy policies to shoddy security practices that... More →

Insight Blog

Fri, Mar 23

How big is the solar system?

Pretty big. The BBC charts certain reference points in our solar system in one incredibly long infographic (which would be even longer if it were drawn to linear scale).This fun Friday diversion courtesy of assistant professor of finance Yael Hochberg... More →

Insight Blog

Fri, Mar 23

Amazon buys robot warehousing system

Leena Rao, writing for Tech Crunch:Kiva Systems’ interconnected hardware and software package is designed to streamline the process of picking, packing and shipping e-commerce products for delivery. The company uses hundreds of autonomous mobile robots and a sophisticated control software... More →

Insight Blog

Thu, Mar 15

What a red storefront means in Africa

Natalia Echeverri, writing at Polis:Coca-Cola's strategy in Kenya (and Africa in general) is contextually effective. It works in developing economies and uses lessons learned in Latin America. Distribution is centered on independently owned shops in cities, villages and remote locations... More →

Insight Blog

Wed, Mar 14

Libor’s uncertain future

Libor is in a spot of trouble. The economic indicator, which stands for London Interbank Offered Rate, is widely watched as a measure of credit risk in the economy. But it has also been the subject of investigations by regulators... More →

Insight Blog

Mon, Mar 5

Moneyball and idiosyncrasies of human reasoning

Michael Lewis, author of Moneyball among other great works of non-fiction, writing about Nobel laureate Daniel Kahneman:It didn’t take me long to figure out that, in a not so roundabout way, Kahneman and Tversky had made my baseball story possible... More →

Insight Blog

Thu, Mar 1

How good are sports talent scouts anyway?

The Jeremy Lin success story has many questioning the ability of scouts and teams to pick the best talent, especially in the NBA. Jonah Lehrer wrote a piece a couple of weeks ago that was a stinging indictment of the... More →

Insight Blog

Thu, Feb 23

The first coupon

Coca-Cola's success is based on marketing and a secret formula, but mostly marketing. So it should come as little surprise that Asa Candler, the man who took Coca-Cola and made it a household name, invented the coupon as we know... More →