Kellogg Insight https://insight.kellogg.northwestern.edu The official online magazine of the Kellogg School of Management continues the school’s tradition of sharing cutting-edge concepts with the world. en-us Sun, 22 Oct 2017 17:06:25 +0000 Sun, 22 Oct 2017 17:06:25 +0000 Analyzing the Trump Tax Plan https://insight.kellogg.northwestern.edu/article/analyzing-the-trump-tax-plan Wed, 11 Oct 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/analyzing-the-trump-tax-plan Policy Investors’ Fear of Missing Out on Disruptive Technology Leads to Overvalued Stocks https://insight.kellogg.northwestern.edu/article/the-value-premium-puzzle-for-overvalued-stocks Wed, 04 Oct 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/the-value-premium-puzzle-for-overvalued-stocks Finance Podcast: How to Maintain Your Social and Professional Connections https://insight.kellogg.northwestern.edu/article/podcast-how-to-maintain-your-social-and-professional-connections Wed, 04 Oct 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-how-to-maintain-your-social-and-professional-connections Careers When Are Consumers Most Likely to Feel Overwhelmed by Their Options? https://insight.kellogg.northwestern.edu/article/what-predicts-consumer-choice-overload Tue, 03 Oct 2017 15:03:00 +0000 https://insight.kellogg.northwestern.edu/article/what-predicts-consumer-choice-overload Marketing Take 5: How to Tell a Great Story https://insight.kellogg.northwestern.edu/article/how-to-tell-a-great-story Tue, 03 Oct 2017 14:44:00 +0000 https://insight.kellogg.northwestern.edu/article/how-to-tell-a-great-story Leadership Prescription Drug Coupons Actually Increase Healthcare Spending by Billions https://insight.kellogg.northwestern.edu/article/prescription-drug-copay-coupons-hurt-generic-competition Tue, 03 Oct 2017 14:31:00 +0000 https://insight.kellogg.northwestern.edu/article/prescription-drug-copay-coupons-hurt-generic-competition Healthcare Witnessing Immoral Behavior Makes Us Want to Buy Popular Brands https://insight.kellogg.northwestern.edu/article/how-immoral-acts-impact-consumer-purchase-behavior Mon, 02 Oct 2017 21:04:00 +0000 https://insight.kellogg.northwestern.edu/article/how-immoral-acts-impact-consumer-purchase-behavior Marketing Is It Too Hot to Help Out? https://insight.kellogg.northwestern.edu/article/willingness-to-help-while-feeling-hot Mon, 02 Oct 2017 15:44:00 +0000 https://insight.kellogg.northwestern.edu/article/willingness-to-help-while-feeling-hot Organizations When Should Leaders Own a Decision and When Should They Delegate? https://insight.kellogg.northwestern.edu/article/how-should-leaders-make-efficient-decisions Mon, 02 Oct 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-should-leaders-make-efficient-decisions Leadership Robots Are Taking Americans’ Jobs. What Can Be Done? https://insight.kellogg.northwestern.edu/article/robots-are-taking-americans-jobs-what-can-be-done Mon, 02 Oct 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/robots-are-taking-americans-jobs-what-can-be-done Policy When Picking the Wrong Person for the Job Is the Right Move https://insight.kellogg.northwestern.edu/article/establish-credibility-to-motivate-employees Thu, 07 Sep 2017 16:59:32 +0000 https://insight.kellogg.northwestern.edu/article/establish-credibility-to-motivate-employees Strategy Take 5: How Power Dynamics Shape Our Behavior https://insight.kellogg.northwestern.edu/article/how-power-dynamics-shape-our-behavior Thu, 07 Sep 2017 16:27:00 +0000 https://insight.kellogg.northwestern.edu/article/how-power-dynamics-shape-our-behavior Culture Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed. https://insight.kellogg.northwestern.edu/article/using-social-media-data-to-improve-sales-forecasting-models Wed, 06 Sep 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/using-social-media-data-to-improve-sales-forecasting-models Operations The Science Behind the Growing Importance of Collaboration https://insight.kellogg.northwestern.edu/article/the-science-behind-the-growing-importance-of-collaboration Wed, 06 Sep 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/the-science-behind-the-growing-importance-of-collaboration Collaboration When Corporations Donate to Candidates, Are They Buying Influence? https://insight.kellogg.northwestern.edu/article/do-corporate-campaign-contributions-buy-influence Tue, 05 Sep 2017 14:24:00 +0000 https://insight.kellogg.northwestern.edu/article/do-corporate-campaign-contributions-buy-influence Policy Are You Offering Your Children Too Many Choices? https://insight.kellogg.northwestern.edu/article/choice-set-size-and-children Tue, 05 Sep 2017 14:18:00 +0000 https://insight.kellogg.northwestern.edu/article/choice-set-size-and-children Marketing Investors Prefer It When Corporations Are Specific about the Risk They Face https://insight.kellogg.northwestern.edu/article/investors-and-sec-risk-disclosure Fri, 01 Sep 2017 16:36:00 +0000 https://insight.kellogg.northwestern.edu/article/investors-and-sec-risk-disclosure Accounting To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company https://insight.kellogg.northwestern.edu/article/data-analytics-reward-intellectual-curiosity Fri, 01 Sep 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/data-analytics-reward-intellectual-curiosity Data Analytics Podcast: Why Do So Many People Distrust the News? https://insight.kellogg.northwestern.edu/article/podcast-why-do-so-many-people-distrust-the-news Mon, 14 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-why-do-so-many-people-distrust-the-news Trust Video: How Trust Takes Us Out of Our Comfort Zone https://insight.kellogg.northwestern.edu/article/video-how-trust-takes-us-out-of-our-comfort-zone Fri, 04 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/video-how-trust-takes-us-out-of-our-comfort-zone Trust What Is a Brand Really Worth? https://insight.kellogg.northwestern.edu/article/what-is-a-brand-really-worth Fri, 04 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/what-is-a-brand-really-worth Marketing Monitoring Moviegoers’ Brains Can Predict Box Office Success https://insight.kellogg.northwestern.edu/article/neuroscience-can-predict-movie-sales Thu, 03 Aug 2017 15:47:00 +0000 https://insight.kellogg.northwestern.edu/article/neuroscience-can-predict-movie-sales Marketing What Happens to Healthcare Costs When Nonprofit Hospitals Take a Financial Hit? https://insight.kellogg.northwestern.edu/article/what-happens-to-healthcare-costs-when-nonprofit-hospitals-take-a-financial-hit Thu, 03 Aug 2017 14:53:00 +0000 https://insight.kellogg.northwestern.edu/article/what-happens-to-healthcare-costs-when-nonprofit-hospitals-take-a-financial-hit Healthcare Why Has CEO Pay Grown So Much Faster Than the Average Worker’s? https://insight.kellogg.northwestern.edu/article/technological-innovation-and-the-executive-pay-gap Thu, 03 Aug 2017 14:30:00 +0000 https://insight.kellogg.northwestern.edu/article/technological-innovation-and-the-executive-pay-gap Finance Take 5: How to Empower Employees to Be More Creative https://insight.kellogg.northwestern.edu/article/take-5-how-to-empower-employees-to-be-more-creative Thu, 03 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/take-5-how-to-empower-employees-to-be-more-creative Innovation Waiting to Protect Intellectual Property Could Doom Your Startup https://insight.kellogg.northwestern.edu/article/waiting-to-protect-intellectual-property-could-doom-your-startup Thu, 03 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/waiting-to-protect-intellectual-property-could-doom-your-startup Entrepreneurship How Innovators Choose Their Next Career Move https://insight.kellogg.northwestern.edu/article/how-innovators-choose-their-next-career-move Wed, 02 Aug 2017 16:26:00 +0000 https://insight.kellogg.northwestern.edu/article/how-innovators-choose-their-next-career-move Careers What Happens to Quality When One Company Builds the Tracks and Another Runs the Trains? https://insight.kellogg.northwestern.edu/article/vertical-versus-horizontal-separation-in-railroads Wed, 02 Aug 2017 16:04:00 +0000 https://insight.kellogg.northwestern.edu/article/vertical-versus-horizontal-separation-in-railroads Strategy How Much Does It Cost to Manufacture Overseas Versus at Home? https://insight.kellogg.northwestern.edu/article/how-much-does-it-cost-to-manufacture-overseas-versus-at-home Mon, 10 Jul 2017 20:23:00 +0000 https://insight.kellogg.northwestern.edu/article/how-much-does-it-cost-to-manufacture-overseas-versus-at-home Operations Podcast: Why Are Rankings and Listicles So Popular? https://insight.kellogg.northwestern.edu/article/podcast-why-are-rankings-and-listicles-so-popular Mon, 10 Jul 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-why-are-rankings-and-listicles-so-popular Marketing