Kellogg Insight https://insight.kellogg.northwestern.edu The official online magazine of the Kellogg School of Management continues the school’s tradition of sharing cutting-edge concepts with the world. en-us Wed, 15 Aug 2018 18:23:54 +0000 Wed, 15 Aug 2018 18:23:54 +0000 Building Strong Brands: The Inside Scoop on Branding in the Real World https://insight.kellogg.northwestern.edu/article/building-strong-brands-the-inside-scoop-on-branding-in-the-real-world Wed, 15 Aug 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/building-strong-brands-the-inside-scoop-on-branding-in-the-real-world Marketing How the Coffee Industry Is Building a Sustainable Supply Chain in an Unstable Region https://insight.kellogg.northwestern.edu/article/how-the-coffee-industry-is-building-a-sustainable-supply-chain-in-an-unstable-region Tue, 14 Aug 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-the-coffee-industry-is-building-a-sustainable-supply-chain-in-an-unstable-region Economics Conspiracy Theories Abound. Here’s How to Curb Their Allure. https://insight.kellogg.northwestern.edu/article/conspiracy-theories-and-how-to-curb-their-allure Tue, 07 Aug 2018 13:55:00 +0000 https://insight.kellogg.northwestern.edu/article/conspiracy-theories-and-how-to-curb-their-allure Culture Take 5: The Science of Back-to-School Season https://insight.kellogg.northwestern.edu/article/the-science-of-back-to-school-season Fri, 03 Aug 2018 16:14:00 +0000 https://insight.kellogg.northwestern.edu/article/the-science-of-back-to-school-season Social Impact How Governments Can Better Defend Themselves Against Cyberattacks https://insight.kellogg.northwestern.edu/article/how-governments-can-better-defend-themselves-against-cyberattacks Fri, 03 Aug 2018 16:02:00 +0000 https://insight.kellogg.northwestern.edu/article/how-governments-can-better-defend-themselves-against-cyberattacks Policy Podcast: What Veterans Can Bring to Your Organization https://insight.kellogg.northwestern.edu/article/podcast-what-veterans-can-bring-to-your-organization Fri, 03 Aug 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-what-veterans-can-bring-to-your-organization Careers Why a Choice Doesn’t Feel Like a Choice When Morality Enters the Picture https://insight.kellogg.northwestern.edu/article/why-a-choice-doesnt-feel-like-a-choice-when-morality-enters-the-picture Thu, 02 Aug 2018 15:14:00 +0000 https://insight.kellogg.northwestern.edu/article/why-a-choice-doesnt-feel-like-a-choice-when-morality-enters-the-picture Culture Can Cutting CEO Pay Help a Faltering Company Rebound? https://insight.kellogg.northwestern.edu/article/can-cutting-ceo-pay-help-a-faltering-company-rebound Thu, 02 Aug 2018 15:02:00 +0000 https://insight.kellogg.northwestern.edu/article/can-cutting-ceo-pay-help-a-faltering-company-rebound Accounting 5 Ways to Get the Most Out of a Mentor–Protégé Relationship https://insight.kellogg.northwestern.edu/article/5-ways-to-get-the-most-out-of-a-mentor-protégé-relationship Wed, 01 Aug 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/5-ways-to-get-the-most-out-of-a-mentor-protégé-relationship Leadership When You’re Hot, You’re Hot: Career Successes Come in Clusters https://insight.kellogg.northwestern.edu/article/career-hot-streaks Wed, 11 Jul 2018 17:13:00 +0000 https://insight.kellogg.northwestern.edu/article/career-hot-streaks Innovation How Well Do You Understand Digital Advertising? https://insight.kellogg.northwestern.edu/article/quiz-how-well-do-you-understand-digital-advertising Wed, 11 Jul 2018 16:30:00 +0000 https://insight.kellogg.northwestern.edu/article/quiz-how-well-do-you-understand-digital-advertising Marketing How to Solve Healthcare’s Trust Deficit https://insight.kellogg.northwestern.edu/article/how-to-solve-healthcares-trust-deficit Mon, 09 Jul 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-to-solve-healthcares-trust-deficit Healthcare What Will It Take to Get More Women on Boards? https://insight.kellogg.northwestern.edu/article/what-will-it-take-to-get-more-women-on-boards Fri, 06 Jul 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/what-will-it-take-to-get-more-women-on-boards Careers Three Questions All Aspiring Entrepreneurs Should Ask Themselves https://insight.kellogg.northwestern.edu/article/three-questions-all-aspiring-entrepreneurs-should-ask-themselves Thu, 05 Jul 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/three-questions-all-aspiring-entrepreneurs-should-ask-themselves Entrepreneurship Take 5: What Science Says about Your Summer Vacation https://insight.kellogg.northwestern.edu/article/take-5-what-science-says-about-your-summer-vacation Tue, 03 Jul 2018 16:49:00 +0000 https://insight.kellogg.northwestern.edu/article/take-5-what-science-says-about-your-summer-vacation Economics Even for the Insured, a Hospital Stay Has Surprising Costs https://insight.kellogg.northwestern.edu/article/even-for-the-insured-a-hospital-stay-has-surprising-costs Tue, 03 Jul 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/even-for-the-insured-a-hospital-stay-has-surprising-costs Healthcare How “Speed Factories” Help Companies Adapt to Capricious Consumers https://insight.kellogg.northwestern.edu/article/how-speed-factories-help-companies-adapt-to-capricious-consumers Tue, 03 Jul 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-speed-factories-help-companies-adapt-to-capricious-consumers Operations Video: Three Perspectives on Trust in Medicine https://insight.kellogg.northwestern.edu/article/video-three-perspectives-on-trust-in-medicine Tue, 12 Jun 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/video-three-perspectives-on-trust-in-medicine Trust Podcast: Our Most Popular Advice on Improving Relationships with Colleagues https://insight.kellogg.northwestern.edu/article/podcast-our-most-popular-advice-on-improving-relationships-with-colleagues Mon, 11 Jun 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-our-most-popular-advice-on-improving-relationships-with-colleagues Careers Why Certain Types of Elections Favor Extreme Candidates https://insight.kellogg.northwestern.edu/article/do-election-rules-affect-who-gets-elected Thu, 07 Jun 2018 20:39:00 +0000 https://insight.kellogg.northwestern.edu/article/do-election-rules-affect-who-gets-elected Policy Take 5: What's in Your Investment Portfolio? https://insight.kellogg.northwestern.edu/article/take-5-whats-in-your-investment-portfolio Thu, 07 Jun 2018 16:31:00 +0000 https://insight.kellogg.northwestern.edu/article/take-5-whats-in-your-investment-portfolio Finance Stop Flailing and Start Delivering https://insight.kellogg.northwestern.edu/article/stop-flailing-and-start-delivering Wed, 06 Jun 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/stop-flailing-and-start-delivering Careers How a Genetically Modified Soybean Helped Modernize an Economy https://insight.kellogg.northwestern.edu/article/agricultural-productivity-and-industrialization-in-brazil Mon, 04 Jun 2018 19:33:00 +0000 https://insight.kellogg.northwestern.edu/article/agricultural-productivity-and-industrialization-in-brazil Economics How Superstition Changes the Way We Make Decisions https://insight.kellogg.northwestern.edu/article/how-superstition-changes-the-way-we-make-decisions Mon, 04 Jun 2018 18:53:00 +0000 https://insight.kellogg.northwestern.edu/article/how-superstition-changes-the-way-we-make-decisions Marketing How Much Empathy Do You Feel When Powerful People Suffer? https://insight.kellogg.northwestern.edu/article/social-standing-and-empathy Mon, 04 Jun 2018 18:42:00 +0000 https://insight.kellogg.northwestern.edu/article/social-standing-and-empathy Culture Does Your Company Actually Live Its Values? https://insight.kellogg.northwestern.edu/article/does-your-company-actually-live-its-values Mon, 04 Jun 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/does-your-company-actually-live-its-values Leadership How Old Are Successful Tech Entrepreneurs? https://insight.kellogg.northwestern.edu/article/younger-vs-older-tech-entrpreneurs Tue, 15 May 2018 19:59:00 +0000 https://insight.kellogg.northwestern.edu/article/younger-vs-older-tech-entrpreneurs Entrepreneurship How to Make Economic Development More Inclusive https://insight.kellogg.northwestern.edu/article/how-to-make-economic-development-more-inclusive Tue, 08 May 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-to-make-economic-development-more-inclusive Policy Podcast: How You and Your Company Can Lend Expertise to a Nonprofit in Need https://insight.kellogg.northwestern.edu/article/podcast-how-professionals-and-entire-companies-can-lend-expertise-to-nonprofits Tue, 08 May 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-how-professionals-and-entire-companies-can-lend-expertise-to-nonprofits Social Impact The Case for Investing in Green Companies https://insight.kellogg.northwestern.edu/article/the-case-for-investing-in-green-companies Wed, 02 May 2018 15:00:00 +0000 https://insight.kellogg.northwestern.edu/article/the-case-for-investing-in-green-companies Operations