Kellogg Insight https://insight.kellogg.northwestern.edu The official online magazine of the Kellogg School of Management continues the school’s tradition of sharing cutting-edge concepts with the world. en-us Wed, 17 Oct 2018 07:00:10 +0000 Wed, 17 Oct 2018 07:00:10 +0000 How to Empower Customers to Tell Your Company’s Story https://insight.kellogg.northwestern.edu/article/how-to-empower-customers-to-tell-your-companys-story Tue, 09 Oct 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-to-empower-customers-to-tell-your-companys-story Marketing Take 5: Election Rules and Campaign Tactics That Sway Voters https://insight.kellogg.northwestern.edu/article/election-rules-and-campaign-tactics-that-sway-voters Fri, 05 Oct 2018 15:26:00 +0000 https://insight.kellogg.northwestern.edu/article/election-rules-and-campaign-tactics-that-sway-voters Policy A Counterintuitive Way to Keep Shelves Stocked and Prices Down https://insight.kellogg.northwestern.edu/article/counterintuitive-way-to-keep-shelves-stocked-and-prices-down Thu, 04 Oct 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/counterintuitive-way-to-keep-shelves-stocked-and-prices-down Operations Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions. https://insight.kellogg.northwestern.edu/article/different-person-at-work-home-compartmentalizing-lead-unethical-decisions Thu, 04 Oct 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/different-person-at-work-home-compartmentalizing-lead-unethical-decisions Marketing Podcast: Our Most Popular Advice on Advancing Your Career https://insight.kellogg.northwestern.edu/article/podcast-our-most-popular-advice-on-advancing-your-career Thu, 04 Oct 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-our-most-popular-advice-on-advancing-your-career Careers The Blockchain Revolution Has Reached a Crossroads. What’s Next? https://insight.kellogg.northwestern.edu/article/the-blockchain-revolution-has-reached-a-crossroads-whats-next Tue, 02 Oct 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/the-blockchain-revolution-has-reached-a-crossroads-whats-next Strategy How Peer Pressure Can Lead Teens to Underachieve—Even in Schools Where It’s “Cool to Be Smart” https://insight.kellogg.northwestern.edu/article/peer-pressure-can-lead-teens-underachieve-schools-cool-to-be-smart Tue, 02 Oct 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/peer-pressure-can-lead-teens-underachieve-schools-cool-to-be-smart Social Impact Government Got You Worried? It May Be Affecting Your Shopping Habits. https://insight.kellogg.northwestern.edu/article/government-got-you-worried-affecting-shopping-habits Tue, 02 Oct 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/government-got-you-worried-affecting-shopping-habits Marketing How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations https://insight.kellogg.northwestern.edu/article/how-marketing-leaders-can-thrive-amidst-tectonic-shifts-in-expectations Mon, 01 Oct 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-marketing-leaders-can-thrive-amidst-tectonic-shifts-in-expectations Marketing Supreme Court Justices Become Less Impartial and More Ideological When Casting the Swing Vote https://insight.kellogg.northwestern.edu/article/supreme-court-justices-become-less-impartial-and-more-ideological-when-casting-the-swing-vote Thu, 13 Sep 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/supreme-court-justices-become-less-impartial-and-more-ideological-when-casting-the-swing-vote Policy A New Way to Persuade Kids to Drink More Water and Less Soda https://insight.kellogg.northwestern.edu/article/getting-kids-to-drink-more-water Mon, 10 Sep 2018 13:40:00 +0000 https://insight.kellogg.northwestern.edu/article/getting-kids-to-drink-more-water Marketing Podcast: How to Be a Great Mentor https://insight.kellogg.northwestern.edu/article/podcast-how-to-be-a-great-mentor Mon, 10 Sep 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-how-to-be-a-great-mentor Careers How Can Social Science Become More Solutions-Oriented? https://insight.kellogg.northwestern.edu/article/how-can-social-science-become-more-solutions-oriented Mon, 10 Sep 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-can-social-science-become-more-solutions-oriented Innovation Take 5: Tips for Widening—and Improving—Your Candidate Pool https://insight.kellogg.northwestern.edu/article/how-to-widen-your-candidate-pool Fri, 07 Sep 2018 19:39:00 +0000 https://insight.kellogg.northwestern.edu/article/how-to-widen-your-candidate-pool Careers Buying a Company for Its Talent? Beware of Hidden Legal Risks. https://insight.kellogg.northwestern.edu/article/buying-a-company-for-its-talent-beware-of-hidden-legal-risks Fri, 07 Sep 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/buying-a-company-for-its-talent-beware-of-hidden-legal-risks Innovation Everyone Wants Pharmaceutical Breakthroughs. What Drives Drug Companies to Pursue Them? https://insight.kellogg.northwestern.edu/article/everyone-wants-pharmaceutical-breakthroughs-what-drives-drug-companies-to-pursue-them Thu, 06 Sep 2018 13:22:00 +0000 https://insight.kellogg.northwestern.edu/article/everyone-wants-pharmaceutical-breakthroughs-what-drives-drug-companies-to-pursue-them Innovation 4 Key Steps to Preparing for a Business Presentation https://insight.kellogg.northwestern.edu/article/4-key-steps-to-preparing-for-a-business-presentation Thu, 06 Sep 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/4-key-steps-to-preparing-for-a-business-presentation Careers Video: How Open Lines of Communication Can Improve Healthcare Outcomes https://insight.kellogg.northwestern.edu/article/video-how-open-lines-of-communication-can-improve-healthcare-outcomes Thu, 06 Sep 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/video-how-open-lines-of-communication-can-improve-healthcare-outcomes Trust Here’s a Better Way to Schedule Surgeries https://insight.kellogg.northwestern.edu/article/heres-a-better-way-to-schedule-surgeries Wed, 05 Sep 2018 16:48:00 +0000 https://insight.kellogg.northwestern.edu/article/heres-a-better-way-to-schedule-surgeries Operations Why Economic Crises Trigger Political Turnover in Some Countries but Not Others https://insight.kellogg.northwestern.edu/article/why-economic-crises-trigger-political-turnover-in-some-countries-but-not-others Tue, 04 Sep 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/why-economic-crises-trigger-political-turnover-in-some-countries-but-not-others Culture Building Strong Brands: The Inside Scoop on Branding in the Real World https://insight.kellogg.northwestern.edu/article/building-strong-brands-the-inside-scoop-on-branding-in-the-real-world Wed, 15 Aug 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/building-strong-brands-the-inside-scoop-on-branding-in-the-real-world Marketing How the Coffee Industry Is Building a Sustainable Supply Chain in an Unstable Region https://insight.kellogg.northwestern.edu/article/how-the-coffee-industry-is-building-a-sustainable-supply-chain-in-an-unstable-region Tue, 14 Aug 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/how-the-coffee-industry-is-building-a-sustainable-supply-chain-in-an-unstable-region Economics Conspiracy Theories Abound. Here’s How to Curb Their Allure. https://insight.kellogg.northwestern.edu/article/conspiracy-theories-and-how-to-curb-their-allure Tue, 07 Aug 2018 13:55:00 +0000 https://insight.kellogg.northwestern.edu/article/conspiracy-theories-and-how-to-curb-their-allure Culture Take 5: The Science of Back-to-School Season https://insight.kellogg.northwestern.edu/article/the-science-of-back-to-school-season Fri, 03 Aug 2018 16:14:00 +0000 https://insight.kellogg.northwestern.edu/article/the-science-of-back-to-school-season Social Impact How Governments Can Better Defend Themselves Against Cyberattacks https://insight.kellogg.northwestern.edu/article/how-governments-can-better-defend-themselves-against-cyberattacks Fri, 03 Aug 2018 16:02:00 +0000 https://insight.kellogg.northwestern.edu/article/how-governments-can-better-defend-themselves-against-cyberattacks Policy Podcast: What Veterans Can Bring to Your Organization https://insight.kellogg.northwestern.edu/article/podcast-what-veterans-can-bring-to-your-organization Fri, 03 Aug 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-what-veterans-can-bring-to-your-organization Careers Why a Choice Doesn’t Feel Like a Choice When Morality Enters the Picture https://insight.kellogg.northwestern.edu/article/why-a-choice-doesnt-feel-like-a-choice-when-morality-enters-the-picture Thu, 02 Aug 2018 15:14:00 +0000 https://insight.kellogg.northwestern.edu/article/why-a-choice-doesnt-feel-like-a-choice-when-morality-enters-the-picture Culture Can Cutting CEO Pay Help a Faltering Company Rebound? https://insight.kellogg.northwestern.edu/article/can-cutting-ceo-pay-help-a-faltering-company-rebound Thu, 02 Aug 2018 15:02:00 +0000 https://insight.kellogg.northwestern.edu/article/can-cutting-ceo-pay-help-a-faltering-company-rebound Accounting 5 Ways to Get the Most Out of a Mentor–Protégé Relationship https://insight.kellogg.northwestern.edu/article/5-ways-to-get-the-most-out-of-a-mentor-protégé-relationship Wed, 01 Aug 2018 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/5-ways-to-get-the-most-out-of-a-mentor-protégé-relationship Leadership When You’re Hot, You’re Hot: Career Successes Come in Clusters https://insight.kellogg.northwestern.edu/article/career-hot-streaks Wed, 11 Jul 2018 17:13:00 +0000 https://insight.kellogg.northwestern.edu/article/career-hot-streaks Innovation