Kellogg Insight https://insight.kellogg.northwestern.edu The official online magazine of the Kellogg School of Management continues the school’s tradition of sharing cutting-edge concepts with the world. en-us Tue, 22 Aug 2017 07:00:36 +0000 Tue, 22 Aug 2017 07:00:36 +0000 Podcast: Why Do So Many People Distrust the News? https://insight.kellogg.northwestern.edu/article/podcast-why-do-so-many-people-distrust-the-news Mon, 14 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-why-do-so-many-people-distrust-the-news Trust Video: How Trust Takes Us Out of Our Comfort Zone https://insight.kellogg.northwestern.edu/article/video-how-trust-takes-us-out-of-our-comfort-zone Fri, 04 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/video-how-trust-takes-us-out-of-our-comfort-zone Trust What Is a Brand Really Worth? https://insight.kellogg.northwestern.edu/article/what-is-a-brand-really-worth Fri, 04 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/what-is-a-brand-really-worth Marketing Monitoring Moviegoers’ Brains Can Predict Box Office Success https://insight.kellogg.northwestern.edu/article/neuroscience-can-predict-movie-sales Thu, 03 Aug 2017 15:47:00 +0000 https://insight.kellogg.northwestern.edu/article/neuroscience-can-predict-movie-sales Marketing What Happens to Healthcare Costs When Nonprofit Hospitals Take a Financial Hit? https://insight.kellogg.northwestern.edu/article/what-happens-to-healthcare-costs-when-nonprofit-hospitals-take-a-financial-hit Thu, 03 Aug 2017 14:53:00 +0000 https://insight.kellogg.northwestern.edu/article/what-happens-to-healthcare-costs-when-nonprofit-hospitals-take-a-financial-hit Healthcare Why Has CEO Pay Grown So Much Faster Than the Average Worker’s? https://insight.kellogg.northwestern.edu/article/technological-innovation-and-the-executive-pay-gap Thu, 03 Aug 2017 14:30:00 +0000 https://insight.kellogg.northwestern.edu/article/technological-innovation-and-the-executive-pay-gap Finance Take 5: How to Empower Employees to Be More Creative https://insight.kellogg.northwestern.edu/article/take-5-how-to-empower-employees-to-be-more-creative Thu, 03 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/take-5-how-to-empower-employees-to-be-more-creative Innovation Waiting to Protect Intellectual Property Could Doom Your Startup https://insight.kellogg.northwestern.edu/article/waiting-to-protect-intellectual-property-could-doom-your-startup Thu, 03 Aug 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/waiting-to-protect-intellectual-property-could-doom-your-startup Entrepreneurship How Innovators Choose Their Next Career Move https://insight.kellogg.northwestern.edu/article/how-innovators-choose-their-next-career-move Wed, 02 Aug 2017 16:26:00 +0000 https://insight.kellogg.northwestern.edu/article/how-innovators-choose-their-next-career-move Careers What Happens to Quality When One Company Builds the Tracks and Another Runs the Trains? https://insight.kellogg.northwestern.edu/article/vertical-versus-horizontal-separation-in-railroads Wed, 02 Aug 2017 16:04:00 +0000 https://insight.kellogg.northwestern.edu/article/vertical-versus-horizontal-separation-in-railroads Strategy How Much Does It Cost to Manufacture Overseas Versus at Home? https://insight.kellogg.northwestern.edu/article/how-much-does-it-cost-to-manufacture-overseas-versus-at-home Mon, 10 Jul 2017 20:23:00 +0000 https://insight.kellogg.northwestern.edu/article/how-much-does-it-cost-to-manufacture-overseas-versus-at-home Operations Podcast: Why Are Rankings and Listicles So Popular? https://insight.kellogg.northwestern.edu/article/podcast-why-are-rankings-and-listicles-so-popular Mon, 10 Jul 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-why-are-rankings-and-listicles-so-popular Marketing Video: How Leaders Build Trust https://insight.kellogg.northwestern.edu/article/video-how-leaders-build-trust Fri, 07 Jul 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/video-how-leaders-build-trust Trust What Makes Oil Prices So Volatile? https://insight.kellogg.northwestern.edu/article/what-makes-oil-prices-so-volatile Fri, 07 Jul 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/what-makes-oil-prices-so-volatile Finance STEM Degrees Are Good for Careers. But Do They Lead to More Innovation? https://insight.kellogg.northwestern.edu/article/do-stem-degrees-increase-innovation Thu, 06 Jul 2017 21:36:00 +0000 https://insight.kellogg.northwestern.edu/article/do-stem-degrees-increase-innovation Innovation Why Do Companies Turn Down Profitable Investments? https://insight.kellogg.northwestern.edu/article/why-do-companies-turn-down-profitable-investments Thu, 06 Jul 2017 20:57:00 +0000 https://insight.kellogg.northwestern.edu/article/why-do-companies-turn-down-profitable-investments Finance Take 5: How to Motivate Employees https://insight.kellogg.northwestern.edu/article/how-to-motivate-employees Wed, 05 Jul 2017 18:29:00 +0000 https://insight.kellogg.northwestern.edu/article/how-to-motivate-employees Leadership Four Strategies for Cultivating Strong Leaders Internally https://insight.kellogg.northwestern.edu/article/four-strategies-for-cultivating-strong-leaders-internally Wed, 05 Jul 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/four-strategies-for-cultivating-strong-leaders-internally Leadership Does Smiling Make Us Happier? https://insight.kellogg.northwestern.edu/article/does-smiling-make-us-happier Wed, 05 Jul 2017 05:00:00 +0000 https://insight.kellogg.northwestern.edu/article/does-smiling-make-us-happier Culture Is an Unpredictable Leader Good for National Security? https://insight.kellogg.northwestern.edu/article/is-an-unpredictable-leader-good-for-national-security Mon, 19 Jun 2017 16:39:00 +0000 https://insight.kellogg.northwestern.edu/article/is-an-unpredictable-leader-good-for-national-security Policy Take 5: How Humans Benefit as Machines Get Smarter https://insight.kellogg.northwestern.edu/article/take-5-how-humans-benefit-as-machines-get-smarter Thu, 08 Jun 2017 21:28:00 +0000 https://insight.kellogg.northwestern.edu/article/take-5-how-humans-benefit-as-machines-get-smarter Innovation A New Way for Companies to Measure Consumer Engagement https://insight.kellogg.northwestern.edu/article/a-new-way-for-companies-to-measure-consumer-engagement Thu, 08 Jun 2017 16:12:00 +0000 https://insight.kellogg.northwestern.edu/article/a-new-way-for-companies-to-measure-consumer-engagement Marketing How to Maintain Strong Friendships as You Move Through Your Career https://insight.kellogg.northwestern.edu/article/how-to-maintain-strong-friendships-as-you-move-through-your-career Tue, 06 Jun 2017 19:10:00 +0000 https://insight.kellogg.northwestern.edu/article/how-to-maintain-strong-friendships-as-you-move-through-your-career Careers Podcast: How to Avoid Five Common Career Pitfalls https://insight.kellogg.northwestern.edu/article/podcast-keep-your-career-from-derailing Tue, 06 Jun 2017 18:00:00 +0000 https://insight.kellogg.northwestern.edu/article/podcast-keep-your-career-from-derailing Careers What Makes an Online Flash Sale Successful? https://insight.kellogg.northwestern.edu/article/what-makes-an-online-flash-sale-successful Tue, 06 Jun 2017 17:35:00 +0000 https://insight.kellogg.northwestern.edu/article/what-makes-an-online-flash-sale-successful Operations To Improve Fundraising, Give Donors a Local Connection https://insight.kellogg.northwestern.edu/article/how-to-improve-fundraising Tue, 06 Jun 2017 14:53:00 +0000 https://insight.kellogg.northwestern.edu/article/how-to-improve-fundraising Marketing The Puzzling Case of Why Syndicated Loans Are Cheaper in June than January https://insight.kellogg.northwestern.edu/article/why-syndicated-loans-are-cheaper-in-june-than-january Tue, 06 Jun 2017 14:37:00 +0000 https://insight.kellogg.northwestern.edu/article/why-syndicated-loans-are-cheaper-in-june-than-january Finance Does Immigration Help or Hurt Local Economies? https://insight.kellogg.northwestern.edu/article/economic-impact-of-immigration-in-the-us Tue, 06 Jun 2017 14:33:00 +0000 https://insight.kellogg.northwestern.edu/article/economic-impact-of-immigration-in-the-us Economics Take Five: How to Succeed as an Entrepreneur https://insight.kellogg.northwestern.edu/article/take-five-how-to-succeed-as-an-entrepreneur Mon, 08 May 2017 20:45:00 +0000 https://insight.kellogg.northwestern.edu/article/take-five-how-to-succeed-as-an-entrepreneur Entrepreneurship Sitting Near a High-Performer Can Make You Better at Your Job https://insight.kellogg.northwestern.edu/article/sitting-near-a-high-performer-can-make-you-better-at-your-job Mon, 08 May 2017 13:42:00 +0000 https://insight.kellogg.northwestern.edu/article/sitting-near-a-high-performer-can-make-you-better-at-your-job Organizations