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Organizations

Worried Your Employees Are Slacking? Rethink How You Pay Them.

A new study reveals the optimal incentive system, and it’s surprisingly simple.

A woman on a street talks through a large megaphone.
Marketing

How (Not) to Change Someone’s Mind

Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.

An artificial hand reaches out to a human hand.
Data Analytics

How to Build Artificial Intelligence That Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Careers

Four Ways to Influence Your Bosses without Alienating Them

Here’s how to make your manager look good and become indispensable in the process.

Marketing

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyperconnected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

Organizations

Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.

Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.

Leadership

Take 5: How to Build Trust in the Workplace

Trust is a powerful motivator. Here’s how to foster it among employees in your organization.

Marketing

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Latest Podcast Episodes

a customer service representative ends a call. bigplay
Organizations

Podcast: Revenge of the Customer Service Rep

Why employees sabotage customers, and what companies can do about it.

A man standing on a stage looks relaxed as he delivers a presentation. bigplay
Careers

Podcast: Knock Your Next Business Presentation Out of the Park

From eliminating surprises to setting up the room, the best presenters do a lot more than practice.

A suspect has a face that looks like a Rorschach test. bigplay
Policy

Podcast: How the Boston Marathon Bombing Created a Rorschach Test for Perceptions of Race

And how a Kellogg professor found himself unexpectedly involved in the trial of Dzhokhar Tsarnaev.

Investors discuss doing business in China
Finance & Accounting

How Chinese Businesses Establish Credibility with Foreign Investors

Where contract law is lax, investment banks step in to vet companies.

A woman draws herself in a mirror.
Careers

How to Feel Authentic While Building Your Personal Brand

Get beyond clichés like “adaptable” or “self-starter,” and learn to tell meaningful stories about yourself.

Gardener waters several plants at once.
Innovation

Looking to Innovate? Ditch the Startup Mentality and Adopt a Venture Capitalist Mindset

Rather than cultivating one great idea, bet on as many as you can.

Politics & Elections

Which Gold Medalists Do We Tweet About? Liberals and Conservatives Differ

New research explores how political ideology can affect whose accomplishments we celebrate.

Not Everyone Benefited from Lower Interest Rates During the Great Recession

The Fed wanted to help struggling homeowners. But new lending rules undermined its efforts.

Leadership

Take 5: How to Build Trust in the Workplace

Trust is a powerful motivator. Here’s how to foster it among employees in your organization.

Policy

Which Voters Want to Expand Medicaid? Maybe Not the Ones You Think

Education level, and even college major, are better predictors than party affiliation.

Podcast Careers

Podcast: Knock Your Next Business Presentation Out of the Park

From eliminating surprises to setting up the room, the best presenters do a lot more than practice.

Innovation

Three Steps to Help Innovation Teams Succeed at an Established Company

A former Target executive shares how to move fast within organizations that are slow to evolve.

Organizations

How to Make Inclusivity More Than Just an Office Buzzword

Tips for turning good intentions into actions.

Politics & Elections

Politicians Vote Differently When Journalists Aren’t Watching

During natural disasters, the media spotlight shifts—and special interests benefit.

a math teacher uses blocks to teach.
Organizations

Organizational Change Is Often a Tough Sell, but Encouraging Peer Interactions Can Help

A study of teachers offers lessons on how to get employees on board with reforms.

Entrepreneurs show ideas to an investor.
Entrepreneurship

4 Qualities Venture Capitalists Look for in an Entrepreneur

A serial investor explains why you need more than just a cool idea.

An outdated man works at his computer.
Careers

Don’t Let Complacency Derail Your Career

How to hone your learning agility and take good risks.

Arrivals board at the airport.
Operations

Attention Passengers: Your Next Flight Will Likely Arrive Early. Here’s Why.

The reason has less to do with planes and airport logistics than a strategic move by airlines.

Socioeconomic divide on the same street.
Economics

How Closely Do Our Beliefs About Social Mobility Match Reality?

The answer differs between Americans and Europeans, and between liberals and conservatives.

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We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Editor’s Picks

successful entrepreneurs are most often middle aged
Entrepreneurship

How Old Are Successful Tech Entrepreneurs?

A definitive new study dispels the myth of the Silicon Valley wunderkind.

How will automation affect jobs and cities?
Careers

How Will Automation Affect Different U.S. Cities?

Jobs in small cities will likely be hit hardest. Check how your community and profession will fare.

Corporate climber chooses second act.
Careers

You’ve Climbed the Corporate Ladder. What’s Next?

How to create a meaningful “second act” for your career.

Entrepreneurship

Three Questions All Aspiring Entrepreneurs Should Ask Themselves

Running your own business isn’t for everyone. Here is how to tell if it is right for you.

Recommended

Careers

How to Feel Authentic While Building Your Personal Brand

Get beyond clichés like “adaptable” or “self-starter,” and learn to tell meaningful stories about yourself.

Marketing

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Strategy

Who Gets Blamed When a Group Project Goes Wrong?

Here’s why consequences stick to some team members more than others, according to a new study of retracted academic papers.

Politics & Elections

Which Gold Medalists Do We Tweet About? Liberals and Conservatives Differ

New research explores how political ideology can affect whose accomplishments we celebrate.

Policy

Podcast: How the Boston Marathon Bombing Created a Rorschach Test for Perceptions of Race

And how a Kellogg professor found himself unexpectedly involved in the trial of Dzhokhar Tsarnaev.

Policy

Which Voters Want to Expand Medicaid? Maybe Not the Ones You Think

Education level, and even college major, are better predictors than party affiliation.

Not Everyone Benefited from Lower Interest Rates During the Great Recession

The Fed wanted to help struggling homeowners. But new lending rules undermined its efforts.

Organizations

How to Navigate a Vertical Merger after the AT&T and Time Warner Ruling

Here’s what companies can do to minimize antitrust concerns in an uncertain regulatory environment.

Innovation

Three Steps to Help Innovation Teams Succeed at an Established Company

A former Target executive shares how to move fast within organizations that are slow to evolve.

Operations

There’s a Better Way to Manage Your Inventory

Using data from a drug-store chain, a new model finds opportunities to prevent shortages and boost profits.

Politics & Elections

Politicians Vote Differently When Journalists Aren’t Watching

During natural disasters, the media spotlight shifts—and special interests benefit.

Marketing

Why We Can’t All Get Away with Wearing Designer Clothes

In certain professions, luxury goods can send the wrong signal.​

Careers

Take 5: How to Take Charge of Your Professional Development

Kellogg faculty offer advice for every stage of your career.

Marketing

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

Organizations

Are Women More Ethical at the Negotiating Table? It’s Complicated.

Plus, how women are judged differently when they break the rules.

Innovation

Sure, Industry Outsiders Can Bring Fresh Ideas. But Are They Better Entrepreneurs?

New insights from a definitive study on what successful startup founders have in common.

Economics

What Google Is Teaching Economists About Unemployment Insurance

Search data can tell policymakers whether extending unemployment benefits delays job-seeking.

Organizations

Customers Can Be Jerks. Here’s Why Some Employees Retaliate.

But take heart, companies can curb that instinct for revenge.