Kellogg Insight
Skip to content
A toddler wants carrots instead of crackers.
Marketing

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

Marketing

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

A male scientist's lab is better funded than a female scientist's lab.
Policy

How Big is the Gender Gap in Science Research Funding?

Two new studies look at who wins the prestigious grants and prizes that can make or break a scientist’s career.

introverts network at a gathering.
Careers

How Introverts Can Learn to Love Networking

Four tips for turning this trait into a “networking superpower.”

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Finance & Accounting

A Comprehensive Model for Building Winning Stock Portfolios

Linking fundamental analysis and portfolio optimization may be the key to solving the “investor’s problem.”

Strategy

For Companies Worried About a Trade War, the Time to Act Is Now

A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.

Marketing

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Careers

In the Hunt for Top Talent, Don’t Overlook Older Workers

A veteran recruiter shares tips on hiring this valuable, and growing, segment of the labor force.

Marketing

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Careers

Worried You’re Not Saving Enough for Retirement? Here’s What You Can Do.

An economist offers suggestions for individuals and policymakers to help make retirement more secure.

Careers

Take 5: How to Kickstart a Successful Career

Young professionals, smart decisions now will open doors for you in the future.

Latest Podcast Episodes

An entrepreneur faces many routes for startup success. bigplay
Careers

Podcast: Let Your Purpose Guide Your Career

How to “align your role with your soul.”

An entrepreneur sketches her new business. bigplay
Innovation

Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

A leader stands at a fork in the road, pointing towards one of the two paths. bigplay
Leadership

Podcast: Great Leaders Ask, “What Really Matters?”

Former Fortune 500 CEO Harry Kraemer discusses how knowing and acting on your values can guide you through a crisis.

a customer service representative ends a call. bigplay
Organizations

Podcast: Revenge of the Customer Service Rep

Why employees sabotage customers, and what companies can do about it.

A female leader sits in a fishbowl within her office.
Organizations

Bias in Organizations May Not Just Come from the Top

Leaders can face bias from their staff, too. A new study shows that male teachers are more likely to leave schools that are led by women.

Organizations

Climate Change Is Transforming the Economy. How Will Your Company Adapt?

“Until organizations learn to internalize the threat, they’re in danger of falling behind.”

An interaction is seen through a police dashboard camera and a police body camera.
Policy

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Two women at a retirement party, looking at an almost empty piggy bank.
Finance & Accounting

Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s

With employers shifting away from pensions, there’s an urgent need for improved financial literacy.

marketers look at outliers in their data.
Data Analytics

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

An entrepreneur strides toward a business for sale.
Entrepreneurship

You Just Bought a Small Business. Now It’s Time to Lead.

Four tips for tackling the unique challenges of entrepreneurship through acquisition.

Editor’s Picks

successful entrepreneurs are most often middle aged
Entrepreneurship

How Old Are Successful Tech Entrepreneurs?

A definitive new study dispels the myth of the Silicon Valley wunderkind.

How will automation affect jobs and cities?
Careers

How Will Automation Affect Different U.S. Cities?

Jobs in small cities will likely be hit hardest. Check how your community and profession will fare.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Post-it notes on a design thinking whiteboard
Marketing

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

Successful team building promotes growth.
Organizations

Take 5: How to Build a Collaborative Workplace

Simple strategies for reaping the benefits of collaboration.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Organizations

Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.

Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.

Finance & Accounting

How Chinese Businesses Establish Credibility with Foreign Investors

Where contract law is lax, investment banks step in to vet companies.

Operations

What’s the Best Way to Learn a New Skill—by Doing or by Viewing?

An analysis of eBay coders shows that studying a colleague’s work can pay off. Just be careful whose shoulder you’re looking over.

Careers

How to Feel Authentic While Building Your Personal Brand

Get beyond clichés like “adaptable” or “self-starter,” and learn to tell meaningful stories about yourself.

Innovation

Looking to Innovate? Ditch the Startup Mentality and Adopt a Venture Capitalist Mindset

Rather than cultivating one great idea, bet on as many as you can.

Strategy

Who Gets Blamed When a Group Project Goes Wrong?

Here’s why consequences stick to some team members more than others, according to a new study of retracted academic papers.

Marketing

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Politics & Elections

Which Gold Medalists Do We Tweet About? Liberals and Conservatives Differ

New research explores how political ideology can affect whose accomplishments we celebrate.

Policy

Which Voters Want to Expand Medicaid? Maybe Not the Ones You Think

4-year degree-holders tend to be big supporters—even though they are personally unlikely to benefit.

Politics & Elections

Politicians Vote Differently When Journalists Aren’t Watching

During natural disasters, the media spotlight shifts—and special interests benefit.

A woman shakes a man's hand.
Organizations

Are Women More Ethical at the Negotiating Table? It’s Complicated.

Plus, how women are judged differently when they break the rules.

Innovation

Sure, Industry Outsiders Can Bring Fresh Ideas. But Are They Better Entrepreneurs?

New insights from a definitive study on what successful startup founders have in common.

Recommended

Finance & Accounting

Three Quarters of Americans Aren’t Putting Enough into Their 401(k)s

With employers shifting away from pensions, there’s an urgent need for improved financial literacy.

Strategy

For Companies Worried About a Trade War, the Time to Act Is Now

A lot of companies are “holding tight and hoping it all just goes away.” Don’t be one of them.

marketers look at outliers in their data.
Data Analytics

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

Leadership

Podcast: Great Leaders Ask, "What Really Matters?"

Former Fortune 500 CEO Harry Kraemer discusses how knowing and acting on your values can guide you through a crisis.

Organizations

Climate Change Is Transforming the Economy. How Will Your Company Adapt?

“Until organizations learn to internalize the threat, they’re in danger of falling behind.”

Organizations

Take 5: How to Build a Collaborative Workplace

Simple strategies for reaping the benefits of collaboration.

Marketing

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.

Organizations

Podcast: Revenge of the Customer Service Rep

Why employees sabotage customers, and what companies can do about it.

Organizations

Worried Your Employees Are Slacking? Rethink How You Pay Them.

A new study reveals the optimal incentive system, and it’s surprisingly simple.

Careers

Four Ways to Influence Your Bosses without Alienating Them

Here’s how to make your manager look good and become indispensable in the process.

An artificial hand reaches out to a human hand.
Data Analytics

How to Build Artificial Intelligence That Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Innovation

How Much Does Innovation Drive Economic Growth?

A study of millions of patents lifts the veil on how new ideas influence productivity.

Marketing

How (Not) to Change Someone’s Mind

Psychologists have found two persuasion tactics that work. But put them together and the magic is lost.

Organizations

Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.

Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.

Operations

Podcast: How Do Those Valentine’s Day Roses End Up in Your Bouquet? It’s Complicated.

Millions of blooms. Two continents. One day. And a very busy airport.

Leadership

Take 5: How to Build Trust in the Workplace

Trust is a powerful motivator. Here’s how to foster it among employees in your organization.

Finance & Accounting

How Chinese Businesses Establish Credibility with Foreign Investors

Where contract law is lax, investment banks step in to vet companies.