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Marketing

For Brands, Perfection Is Out and Authenticity Is In

“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”

a person puts donuts into a bag next to a sign that reads "limit one"
Marketing

The Psychological Factor That Helps Shape Our Moral Decision-Making

We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.

inflatable dollar sign tied down with mountains in background
Policy

Larry Summers on Inflation and the Fed’s Attempts to Cool the Economy

In a recent Q&A with Kellogg’s Jan Eberly, Summers is skeptical that the economy can achieve a “soft landing.”

Economics

Why Are U.S. Companies Hoarding So Much Cash?

More than anything else, it comes down to taxes.

Beyond Diversity: Executive Strategies for Constructive Disruption

A program designed to empower DEI leaders to take proven concepts and translate them into bold actions, creating meaningful change for yourself, your employees, and your organization.

Policy

Tackling Global Poverty Takes More Than Cash

New research points to the power of including psychosocial interventions—such as group problem-solving—alongside economic ones.

Policy

China Is Caught in a COVID-19 Trap of Its Own Making

Why moderating its “zero-COVID” strategy is proving difficult.

Strategy

Be a Better Negotiator by Having a “BATNA”

Understand where you’re going when you can’t get to yes.

Leadership

Take 5: How to Be a Better Mentor

Be sure your mentee “owns” the relationship—and don’t shy away from tough conversations.

Economics

How Does Economic Uncertainty Play Out at the Local Level?

Indexing policy uncertainty by state provides new insights—and offers local governments a cautionary tale.

Economics

3 Economic Implications of Russia’s War on Ukraine

“We are seeing a world that’s going to be less than the sum of its parts.”

Healthcare

We Hear a Lot about New Drugs. But What Spurs Innovation in Medical Procedures?

There’s been little research on what brings about new procedures, despite how life-changing they can be.

Economics

When Interest Rates Climb, Some Workers Are Left Behind

When the Fed moves to cool the economy, it can disproportionately hurt female, Black, and less-educated workers in slack labor markets.

Marketing

To Boost Engagement, News Orgs Need to Reconsider the Click

Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.

Latest Podcast Episodes

Leadership

Podcast: Executive Presence—Do You Have It?

This week, an episode from the archives: It’s not enough to be good at your job. On this episode of The Insightful Leader, learn how to develop the gravitas that commands attention and respect.

Leadership

Podcast: What People Get Wrong about Setting Goals

In this episode of The Insightful Leader, we hear how leaders can help their teams—and themselves—turn ambitious goals into reality.

Social Impact

Podcast: What Should DEI Work Actually Look Like?

On this episode of The Insightful Leader’s “Ask Insight”—where our listeners ask questions of our faculty experts—we learn that changing the status quo will take self-reflection and time.

Strategy

Podcast: How to Design Incentives That Motivate Employees

On this episode of The Insightful Leader, we learn why it’s not always as simple as handing out a performance bonus.

patient hides cigarette behind back from doctor
Healthcare

How Social Stigma Can Dissuade Us from Taking Care of Our Health

A new study explores the decisions that go into seeking preventative care.

sparsely populated office
Organizations

Is a Four-Day Workweek Right for Your Company?

There’s a reason more and more organizations are considering this option.

A package delivery person arrives.
Finance & Accounting

What Can We Learn from Amazon’s Stock Split?

We may have to wait and see what this move signals for the tech sector.

Investors discuss doing business in China
Economics

Will Putin’s War Slow China’s Growth?

The additional spike in food and energy prices caused by the Russia–Ukraine conflict could be devastating for China. But the country’s neutral political stance toward the war may also yield economic gains.

Tax structure impacts career choice
Policy

5 Things You May Not Know about Tax Policy

How do income taxes impact people’s career choices? And do soda taxes actually work?

Policy

How Climate Disasters Ripple Through the Labor Market

Environmental crises are increasingly leading workers to migrate. What happens next?

two people sitting back to back, one reading a digital tablet and the other a paper flyer.
Marketing

We React Differently to Paper vs. Digital Requests

Our willingness to act virtuously changes depending on how we’re asked.

illustration of the exterior of the U.S. Supreme Court building.
Leadership

3 DEI Leadership Lessons from Ketanji Brown Jackson’s Supreme Court Nomination

Studying Biden’s nomination process can help leaders “better connect their creeds and their deeds.”

two men point fingers at each other while talking
Social Impact

Why Accusations of Discrimination Often Morph into Debates about Free Speech

A study of the psychology behind this common rhetorical tactic.

rideshare drives through shower of ratings stars
Data Analytics

How Gig Workers Push Back Against Their “Digital Boss”

Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.

two armies engage in cyberwarfare
Strategy

What Does the Invasion of Ukraine Mean for Cybersecurity?

Former NSA director Michael Rogers discusses the implications for companies.

High frequency traders affect the markets in many ways - in most cases, positively.
Finance & Accounting

Meme Trading Is Not Dead—It Will Continue to Rile Markets

Investors are going to continue using social media to gain a trading edge.

Editor’s Picks

aspects of the economy in mural form
Economics

6 Takeaways on Today’s Economy

A finance professor breaks down the data on inflation, the labor market, and the future of cities.

sales coach football play
Marketing

Why Are Super Bowl Ads a Spectator Sport?

With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe

Entrepreneurship

How to Talk About Selling Your Startup without Causing Everyone to Panic

An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.

dense cityscape on lakefront
Finance & Accounting

Would Housing Cost Less If It Were Easier to Build New Homes? Surprisingly, Not Much.

A new study suggests that supply and demand are only part of a complex problem.

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person walking toward vaccine clinic
Policy

Psychological Factors—More Than Demographics—Drive Vaccine Behavior

The finding gives policymakers and medical professionals an important tool.

stopwatch as wrecking ball demolishing skyscraper
Policy

Is an Efficient Government Always a Good Thing?

History sheds light on how processes designed to serve citizens can also be put to nefarious ends.

woman working from home couch with dog
Economics

Covid Hit in an Era of Broadband and Zoom. How Much Did That Help the Economy?

A new study sheds light on the impact of remote work on GDP in 2020.

employees look out a business window at protestors
Organizations

Hoping to Drive Social Change at Work? Here’s a Tip.

Certain social movement hashtags and labels could turn off the allies you want to recruit.

woman working on computer that is stacked on books, with small black dog biting one book in the stack
Organizations

What the Psychology of Resilience Can Tell Us About Enduring the Pandemic

Plus, what organizations can do to help their employees cope.

people and robots enjoy working together
Organizations

The Robots Are Not Coming

Those predictions of a robot takeover may not come to fruition.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Organizations

3 Best Practices for Virtual Meetings

Make your next Zoom session less exhausting and more inspiring.

Marketing

How Has Marketing Changed over the Past Half-Century?

Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.

Organizations

It May Be Time to Reconsider That Noncompete Agreement

Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.

Finance & Accounting

SPACs: What You Don’t Understand Can Cost You Money

A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors.

Economics

When a Bunch of Economists Look at the Same Data, Do They All See It the Same Way?

Not at all, according to a recent study, which showed just how much noise can be introduced by researchers’ unique analytical approaches.

Collage of sculptor's work culminating in Artist of the Year recognition
Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

Recommended

Marketing

To Boost Engagement, News Orgs Need to Reconsider the Click

Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.

Healthcare

How Social Stigma Can Dissuade Us from Taking Care of Our Health

A new study explores the decisions that go into seeking preventative care.

Organizations

Is a Four-Day Workweek Right for Your Company?

There’s a reason more and more organizations are considering this option.

Strategy

Podcast: How to Design Incentives That Motivate Employees

On this episode of The Insightful Leader, we learn why it’s not always as simple as handing out a performance bonus.

Finance & Accounting

What Can We Learn from Amazon’s Stock Split?

We may have to wait and see what this move signals for the tech sector.

Economics

Will Putin's War Slow China's Growth?

The additional spike in food and energy prices caused by the Russia–Ukraine conflict could be devastating for China. But the country’s neutral political stance toward the war may also yield economic gains.

Policy

5 Things You May Not Know about Tax Policy

How do income taxes impact people’s career choices? And do soda taxes actually work?

Policy

How Climate Disasters Ripple Through the Labor Market

Environmental crises are increasingly leading workers to migrate. What happens next?

Marketing

We React Differently to Paper vs. Digital Requests

Our willingness to act virtuously changes depending on how we’re asked.

Leadership

Podcast: Cybersecurity, Part 2 | How to Respond to a Breach

In the second episode of our two-part series, former NSA director Mike Rogers discusses what to do if your defensive tactics have failed and your network is exposed.

Leadership

3 DEI Leadership Lessons from Ketanji Brown Jackson’s Supreme Court Nomination

Studying Biden’s nomination process can help leaders “better connect their creeds and their deeds.”

Social Impact

Why Accusations of Discrimination Often Morph into Debates about Free Speech

A study of the psychology behind this common rhetorical tactic.

Data Analytics

How Gig Workers Push Back Against Their “Digital Boss”

Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.

Leadership

Podcast: Cybersecurity, Part 1 | How to Avoid Becoming a Target

In the first episode of our two-part series, former NSA director Michael Rogers shares strategies for protecting your organization from a cyberattack.

Strategy

What Does the Invasion of Ukraine Mean for Cybersecurity?

Former NSA director Michael Rogers discusses the implications for companies.

Finance & Accounting

Meme Trading Is Not Dead—It Will Continue to Rile Markets

Investors are going to continue using social media to gain a trading edge.

three windowed offices with people meeting in each
Organizations

A DEI Reading List

Many organizations want to build a workplace that works for everyone. But simply wanting DEI efforts to succeed isn't enough; companies must take a systematic approach to ensuring that they succeed. Read on for some of our favorite advice from Kellogg faculty about the biases that hold diversity efforts back, and how organizations can combat them.

Economics

6 Takeaways on Today’s Economy

A finance professor breaks down the data on inflation, the labor market, and the future of cities.

Leadership

Podcast: How to Lead a Great Virtual Meeting

Zoom doesn’t have to be a drag. On this episode of The Insightful Leader, we discuss some rules of the road.

Marketing

Why Are Super Bowl Ads a Spectator Sport?

With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe