October 25, 2026 · View in browser

The latest research and ideas from the Kellogg School of Management at Northwestern University

Is This a Job for a Human or AI?

Five questions to ask before delegating an office project to your new computer coworker.

illustration of a group of employees in an office brainstorming with their devices set aside

Who Builds the Green Economy?

Who Builds the

Illustration of six characters in the green economy—a solar panel installer, a delivery driver, a policymaker, a green investor, an electrician, and an environmental activist.

From The Archives

When Campaigns Backfire

A leaflet campaign during the 2023 Argentine presidential election was expected to hurt an outsider candidate but had the opposite effect. What went wrong?

Illustration of a village in Argentina with political campaign mailers spilling out of mail slots onto the street

From The Archives

Is Your Team Playing It Too Safe?

Fear of failure can stifle innovation. A new study shows how to incentivize people to tackle those high-risk, high-reward projects.

man on girder of under-construction skyscraper reaching for dangling carrot