May 24, 2026 · View in browser

The latest research and ideas from the Kellogg School of Management at Northwestern University

With Status Symbols, Let Someone Else Do the Bragging

Designer suit? Ivy League cufflinks? Flaunting your status can backfire. Let others notice first.

illustration of a street scene where a person in a luxury convertible car drives past as two pedestrians take note of the car

What Every New CEO Should Do in Their First 30 Days

The first month of a leader’s tenure is critical. Here’s how to set the right tone.

Take 5: Social Media … IRL?

Kellogg faculty shed light on how social-media features such as influencer marketing, reposting, and “follow-backs” reflect and shape our offline lives.

person in bed taking a selfie while eating pizza

From The Archives

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

illustration of a couple standing in front of a house with a for sale sign in the yard, and the front walk is the tape of a calculator they are using.

From The Archives

When Supply-Chain Disruptions Strike, Preparation Is Everything

“Disruptions expose the difference between firms that merely survive and those that gain strategic ground.”

illustration of two car dealerships with one empty and the other full of cars and parts