Plus: China’s “economic miracle,” research hype, and international investing
November 1, 2026 ·
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The latest research and ideas from the Kellogg School of Management at Northwestern University
When the Leader Becomes the Brand
Research explores how some entrepreneurs and inventors—like Thomas Edison and Arianna Huffington—become “person brands,” shaping entire industries.
Can China and America Handle Being Ordinary?
The end of an economic miracle can have profound psychological effects on a nation’s populace.
From The Archives
Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.
“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”
From The Archives
How International Investing Still Pays
Globalization causes world markets to move in sync. But a data-driven strategy shows that there’s still an edge in looking beyond U.S. stocks.
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