October 18, 2026 · View in browser

The latest research and ideas from the Kellogg School of Management at Northwestern University

Why Is the U.S. Stock Market Outpacing Europe’s?

A $3 trillion gap in 2008 grew to a $34 trillion gap in 2023. Economists found a secret ingredient.

illustration of two runners running along a track with lanes reaching into the sky

What AI “Synth Personas” Can and Can’t Reveal About Real Customers

AI-generated composites are useful tools for marketers, but the nuances of actual humans are difficult to replicate.

illustration of a person flipping Guess Who tiles on a board.

Webinar

The Insightful Leader Live: Why We Shouldn’t Give Up Hope on Climate Change

This October 21, join Meghan Busse and Matthew Roling for actionable insights on renewable energy, AI’s impact on climate change, and creating a better future.

From the Archives

Strong-Arm Leaders Often Get the Minority Vote

A study of voter preferences in the U.S. and Europe—across a wide range of races, ethnicities, and political affiliations—reveals why.

illustration of two politicians debating on a stage, with one stepping from behind the podium to lift a barbell over their head.

From the Archives

Take 5: Ways to Kindle Workplace Creativity

From brainstorming a little longer to incentivizing risk, these ideas can help your organization think differently.

group of employees brainstorms with hourglass table