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Clientes pagam mais por produtos que promovem diversidade

Quando um anúncio publicitário mostra pessoas de diferentes idades, raças, gêneros ou nacionalidades, os consumidores acreditam que a marca oferece variedade mais ampla e é mais criativa.

Uzma Khan, Saetbyeol Kim, Suwon Choi and Aparna Labroo

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