Marketing
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Leadership
Leading Is Tough Right Now. But You’ve Got This.
It’s not about changing your style—you’ll just need to kick things up a notch.
Policy
How Companies Can Do Data Privacy Better
Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.
Careers
Why Are Some People More Reluctant to Network Than Others?
The key seems to be how people perceive their own success and professional value.
Social Impact
How Did COVID-19 Conspiracy Theories Get So Out of Control?
Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.
Cutting-edge thought leadership for executives
Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.
Leadership
Leading Is Tough Right Now. But You’ve Got This.
It’s not about changing your style—you’ll just need to kick things up a notch.
Policy
How Companies Can Do Data Privacy Better
Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.
Careers
Why Are Some People More Reluctant to Network Than Others?
The key seems to be how people perceive their own success and professional value.
Social Impact
How Did COVID-19 Conspiracy Theories Get So Out of Control?
Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.
Marketing
How to Turn Your Pandemic Regrets into a Force for Good
Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.
Economics
In Some Markets, Competition Can Do More Harm Than Good
A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.
Marketing
See an Exciting Trend in That Chart? Proceed with Caution.
Some data-visualization techniques lead us to assume causality where it doesn’t exist.
Marketing
Expertise Can Be a Buzzkill
Becoming a subject-matter expert could dim your passion for the things you love.
Marketing
Marketers: Stop Dragging Your Feet and Start Using AI
Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.
Policy
Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.
Places with high levels of trust are worse at social distancing.
Data Analytics
3 Ways AI Can Help You Improve Diversity
Your company already holds the data that can lead to sustainable change.
Careers
Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want
Tips from an expert negotiator on how to ask without fear.
Economics
COVID Has Accelerated These 4 Labor Market Trends
From greater flexibility to higher wages, the workplace is never going to look the same.
Latest Podcast Episodes
Podcast: How One CEO Is Making Tough Decisions about In-Person Work
Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?
Careers
Podcast: Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want
Tips from an expert negotiator on how to ask without fear.
Innovation
Podcast: Got a Great Idea? Here’s How to Get People on Board.
On this episode: You’re going to have to do more than sell it.
Strategy
Podcast: How Should Companies Engage with Social Movements?
The stakes have never been higher. Learn more on this episode of The Insightful Leader.
Economics
Should Americans Be Worried about Inflation Right Now?
Three economists with opposing views weigh in.
Marketing
Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?
The answer has implications for both cannabis companies and policymakers.
Economics
To Better Measure Economic Uncertainty, Look Beyond the Stock Market
Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.
Finance & Accounting
Does Positive ESG News Help a Company’s Stock Price?
A comprehensive new study finds that investors reward some—but not all—efforts.
Data Analytics
Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.
These systems can create an “invisible cage” for freelancers.
Organizations
How One Startup Is Approaching Its Return to the Office
Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.
Careers
Dread Networking? Here’s How to Make It Feel Less Icky.
If you’re avoiding networking opportunities, you’re likely hurting your career. A simple shift in mindset could get you back in the game.
Marketing
3 Mistakes Brands Make When Targeting Customers
How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.
Economics
The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.
Why California is thriving—and even Illinois is on the upswing.
Careers
Discovering Purpose in the Pandemic
A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.
Finance & Accounting
Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.
Companies will need to address employees’ needs differently going forward.
Marketing
Are Customers Skeptical of Eco-friendly Products?
New research pushes back on the idea that consumers reflexively distrust the performance of these products.
Editor’s Picks
Organizations
Do Diverse Hiring Committees Choose More Diverse Leaders?
The answer comes down to organizational culture.
Organizations
6 Evidence-Based Strategies for Improving Diversity in Your Organization
“Trainings are only the beginning.” Here’s what to consider next.
Economics
Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries
Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.
Entrepreneurship
Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.
Funds are flush with cash and ready to buy. But they’ll have competition.
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We’ll send you one email a week with content you actually want to read, curated by the Insight team.
To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”
Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”
Healthcare
How Did “Big Med” Get So Big—and So Expensive?
Two economists explain how the American healthcare system evolved into the behemoth it is today—and what can be done to lower costs and improve patient care.
Operations
Looking to Further Digitize Your Operations? This Tool Can Help.
There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.
Healthcare Megaproviders Have Become a “Megaproblem”
An excerpt from the new book “Big Med” explains how hospital systems have ballooned—and how that may be hurting patients.
Finance & Accounting
How Green Are Green Bonds?
Large companies issuing green bonds may have more to do with interest rates than altruism.
Healthcare
Nursing Shortages Cause Real Harm to Patients. Policymakers Should Pay Attention.
During COVID, governments eased hiring restrictions. A Kellogg economist explains why the labor market should stay flexible.
Organizations
Laws Requiring Board Diversity Are Becoming More Common. Here’s What to Know.
“Companies want to be ahead of the curve on this.”
Politics & Elections
Civil Servants Often Work for Administrations They Disagree with Politically. How Does This Affect Their Job Performance?
While the benefits of insulating career bureaucrats are clear, new research explores whether there are downsides, too.
Social Impact
Why Do Some People See Inequality Where Others Don’t?
A new study helps explain societies’ deeply polarized views on bias and discrimination.
Strategy
How to Design Contests That Motivate Employees
From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals.
Economics
U.S. Firms Are Investing Heavily in Innovation, Yet Economic Productivity Has Slowed. Why?
The answer may lie in how pharmaceutical companies are targeting their R&D spending.
Healthcare
Taking the Pulse of the Changing U.S. Healthcare Ecosystem
As healthcare gets more complex—and more expensive—business models are adapting to address misaligned interests and incentives.
Organizations
Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project
Organizations should be leery of putting high-status leaders beyond scrutiny.
Social Impact
How Do Immigrant Students Affect Their Classmates’ Academic Performance?
While previous studies suggested a negative impact, new, more precise research shows these students often boost their U.S.-born peers’ test scores
Organizations
Companies Are Adding More Women to Their Boards. What’s Driving the Change?
“When your largest shareholders create a ruckus, you listen.”
Recommended
Policy
Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.
Places with high levels of trust are worse at social distancing.
Economics
COVID Has Accelerated These 4 Labor Market Trends
From greater flexibility to higher wages, the workplace is never going to look the same.
Economics
Should Americans Be Worried about Inflation Right Now?
Three economists with opposing views weigh in.
Marketing
Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?
The answer has implications for both cannabis companies and policymakers.
Economics
To Better Measure Economic Uncertainty, Look Beyond the Stock Market
Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.
Finance & Accounting
Does Positive ESG News Help a Company’s Stock Price?
A comprehensive new study finds that investors reward some—but not all—efforts.
Data Analytics
Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.
These systems can create an “invisible cage” for freelancers.
Organizations
How One Startup Is Approaching Its Return to the Office
Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.
Careers
Dread Networking? Here’s How to Make It Feel Less Icky.
If you’re avoiding networking opportunities, you’re likely hurting your career. A simple shift in mindset could get you back in the game.
Strategy
Podcast: How Should Companies Engage with Social Movements?
The stakes have never been higher. Learn more on this episode of The Insightful Leader.
Marketing
3 Mistakes Brands Make When Targeting Customers
How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.
Economics
The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.
Why California is thriving—and even Illinois is on the upswing.
Careers
Discovering Purpose in the Pandemic
A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.
Innovation
How Has Covid-19 Shaped Scientists—and the Future of Science?
The global pandemic has changed how researchers work. The impacts will be felt for years.
Finance & Accounting
Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.
Companies will need to address employees’ needs differently going forward.
Marketing
Are Customers Skeptical of Eco-friendly Products?
New research pushes back on the idea that consumers reflexively distrust the performance of these products.
Organizations
Do Diverse Hiring Committees Choose More Diverse Leaders?
The answer comes down to organizational culture.
Organizations
6 Evidence-Based Strategies for Improving Diversity in Your Organization
“Trainings are only the beginning.” Here’s what to consider next.
Economics
Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries
Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.
Entrepreneurship
Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.
Funds are flush with cash and ready to buy. But they’ll have competition.