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Marketing

Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention

Louder, busier commercials are the new norm. And they seem to be working.

group of people taking a test with several cheating off others
Organizations

The Surprising Way Crowd Size Affects Our Tendency to Cheat

Organizations would be wise to understand the psychology behind this phenomenon.

A man walks into a therapy room.
Social Impact

For Those Living in Poverty, Therapy Can Have Benefits Beyond Mental Health

A large study suggests that cognitive behavioral therapy can also improve physical health and economic outcomes.

Policy

How Former Enemies Can Develop Trust

A simple intervention can help diffuse animosity toward onetime armed foes, a study shows.

group seated around thanksgiving table with one person hiding behind turkey drumstick
Politics & Elections

When Political Discussions Get Heated, Is It Best to Just Stay Out of It?

Keeping your head down when hot-button topics arise could come at a cost to your reputation.

smokestacks, wind turbine, solar panel
Finance & Accounting

Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy

In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.

Extraordinary Brands and How to Build Them.

Introducing Insight Unpacked Season 1, a new podcast series from Kellogg Insight. Learn about building a new brand (or reviving an old one), from naming and logo design to brand storytelling and measuring brand health.

Social Impact

How to Build a More Diverse Environmental Movement

People of color will disproportionately suffer from climate change, yet there is a striking lack of diversity in mainstream environmental organizations. Broadening what counts as an environmental issue could build a larger, more inclusive coalition.

Innovation

The Desire to Be Acquired Is Stifling Innovation at Startups

The result is “more-conventional, less-radical, less-novel innovation,” adding a new wrinkle to antitrust debates.

Strategy

Where Does Capitalism Go Next?

A conversation on “creative destruction,” growth, and designing a more equitable capitalist future.

Innovation

What’s the Secret to Successful Innovation?

Hint: it’s not the product itself.

Careers

Take 5: Learn to Love Networking (or at Least Tolerate It)

A look at the social and psychological factors that can make networking uncomfortable and how to overcome them.

Careers

What to Consider Before Taking a Job at a Family-Owned Business

Working for a family firm can be rewarding, but you should do your homework first to make sure it’s the right place for you.

Healthcare

Where Is the U.S. Healthcare Industry Headed?

New business models abound, private equity is expanding, and healthcare workers are hard to find.

Finance & Accounting

Real Estate Investors See Opportunity, Despite Inflation and Uncertainty

“The pace at which the world is changing in terms of how people use space is extremely exciting.”

Social Impact

How to Measure Your Organization’s Social Impact

Smart people and good intentions don’t guarantee success. You need a thoughtful plan to measure what you are actually accomplishing.

Careers

How to Craft a Fulfilling Career

Practical tips for aligning your values with your work.

Latest Podcast Episodes

two hands fold an origami bird
Marketing

Podcast: Why Does Your Brand Need to Exist?

In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.

Marketing

Podcast: Introducing Insight Unpacked Season 1

Extraordinary Brands and How to Build Them

Entrepreneurship

Podcast: How Can Entrepreneurs Develop a Stellar Sales Pitch?

On this episode of The Insightful Leader’s “Ask Insight,” two seasoned entrepreneurs share wisdom from the trenches.

Leadership

Podcast: Managing Up, Managing Across, and Retaining Your Best Employees

On this episode of The Insightful Leader’s “Ask Insight”: you asked and our faculty answered. We dig into a mailbox of listener questions on leadership and management.

two pill bottles stand on a pharmacy counter.
Healthcare

Consumers Pay When Generic Drug Companies Collude. Here’s a Way to Stop Them.

Price-fixing by pharmaceutical cartels can cost billions, and the threat of lawsuits isn’t enough to deter it.

stock trader surrounded by computer monitors
Finance & Accounting

Can Investors Create Profitable Trading Strategies Based on Academic Findings?

It hasn’t been clear if information from the ivory tower translates to the trading-room floor. A new study tackles the question by looking at research on earnings announcements.

Finance & Accounting

Apple’s Inflation Problem

The company faces a “double whammy” due to its cash hoarding.

Marketing

For Brands, Perfection Is Out and Authenticity Is In

“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”

a person puts donuts into a bag next to a sign that reads "limit one"
Marketing

The Psychological Factor That Helps Shape Our Moral Decision-Making

We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.

inflatable dollar sign tied down with mountains in background
Policy

Larry Summers on Inflation and the Fed’s Attempts to Cool the Economy

In a recent Q&A with Kellogg’s Jan Eberly, Summers is skeptical that the economy can achieve a “soft landing.”

group of people engaged in a problem-solving exercise
Policy

Tackling Global Poverty Takes More Than Cash

New research points to the power of including psychosocial interventions—such as group problem-solving—alongside economic ones.

Economics

Why Are U.S. Companies Hoarding So Much Cash?

More than anything else, it comes down to taxes.

“Smart containment” offers better health and economic outcomes than quarantines alone.
Policy

China Is Caught in a COVID-19 Trap of Its Own Making

Why moderating its “zero-COVID” strategy is proving difficult.

two people shake hands in a building lobby
Strategy

Be a Better Negotiator by Having a “BATNA”

Understand where you’re going when you can’t get to yes.

Companies should adopt intentional leadership strategies since developing leaders internally is critical to success.
Leadership

Take 5: How to Be a Better Mentor

Be sure your mentee “owns” the relationship—and don’t shy away from tough conversations.

Editor’s Picks

people in various states on a U.S. map look at a graph measuring policy uncertainty.
Economics

How Does Economic Uncertainty Play Out at the Local Level?

Indexing policy uncertainty by state provides new insights—and offers local governments a cautionary tale.

planet earth seen from space cracking on the surface
Economics

3 Economic Implications of Russia’s War on Ukraine

“We are seeing a world that’s going to be less than the sum of its parts.”

four doctors brainstorm a medical innovation
Healthcare

We Hear a Lot about New Drugs. But What Spurs Innovation in Medical Procedures?

There’s been little research on what brings about new procedures, despite how life-changing they can be.

group of working class people at bar watch TV of fed interest rate hike
Economics

When Interest Rates Climb, Some Workers Are Left Behind

When the Fed moves to cool the economy, it can disproportionately hurt female, Black, and less-educated workers in slack labor markets.

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We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Marketing

To Boost Engagement, News Orgs Need to Reconsider the Click

Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.

patient hides cigarette behind back from doctor
Healthcare

How Social Stigma Can Dissuade Us from Taking Care of Our Health

A new study explores the decisions that go into seeking preventative care.

sparsely populated office
Organizations

Is a Four-Day Workweek Right for Your Company?

There’s a reason more and more organizations are considering this option.

A package delivery person arrives.
Finance & Accounting

What Can We Learn from Amazon’s Stock Split?

We may have to wait and see what this move signals for the tech sector.

Investors discuss doing business in China
Economics

Will Putin’s War Slow China’s Growth?

The additional spike in food and energy prices caused by the Russia–Ukraine conflict could be devastating for China. But the country’s neutral political stance toward the war may also yield economic gains.

Tax structure impacts career choice
Policy

5 Things You May Not Know about Tax Policy

How do income taxes impact people’s career choices? And do soda taxes actually work?

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Policy

How Climate Disasters Ripple Through the Labor Market

Environmental crises are increasingly leading workers to migrate. What happens next?

Marketing

We React Differently to Paper vs. Digital Requests

Our willingness to act virtuously changes depending on how we’re asked.

Leadership

3 DEI Leadership Lessons from Ketanji Brown Jackson’s Supreme Court Nomination

Studying Biden’s nomination process can help leaders “better connect their creeds and their deeds.”

Social Impact

Why Accusations of Discrimination Often Morph into Debates about Free Speech

A study of the psychology behind this common rhetorical tactic.

Data Analytics

How Gig Workers Push Back Against Their “Digital Boss”

Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.

Strategy

What Does the Invasion of Ukraine Mean for Cybersecurity?

Former NSA director Michael Rogers discusses the implications for companies.

Finance & Accounting

Meme Trading Is Not Dead—It Will Continue to Rile Markets

Investors are going to continue using social media to gain a trading edge.

Economics

6 Takeaways on Today’s Economy

A finance professor breaks down the data on inflation, the labor market, and the future of cities.

Marketing

Why Are Super Bowl Ads a Spectator Sport?

With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe

Entrepreneurship

How to Talk About Selling Your Startup without Causing Everyone to Panic

An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.

Finance & Accounting

Would Housing Cost Less If It Were Easier to Build New Homes? Surprisingly, Not Much.

A new study suggests that supply and demand are only part of a complex problem.

Policy

Psychological Factors—More Than Demographics—Drive Vaccine Behavior

The finding gives policymakers and medical professionals an important tool.

Collage of sculptor's work culminating in Artist of the Year recognition
Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

Recommended

lobby of a healthcare facility
Healthcare

Where Is the U.S. Healthcare Industry Headed?

New business models abound, private equity is expanding, and healthcare workers are hard to find.

cityscape with pricetags
Finance & Accounting

Real Estate Investors See Opportunity, Despite Inflation and Uncertainty

“The pace at which the world is changing in terms of how people use space is extremely exciting.”

Leadership

Podcast: What One School District’s Fiasco Says About the Strengths and Limits of AI

On this episode of The Insightful Leader: When Boston Public Schools looked to algorithms to solve equity issues and save money, it ran into a roadblock—the complicated lives of parents and students.

Social Impact

How to Measure Your Organization’s Social Impact

Smart people and good intentions don’t guarantee success. You need a thoughtful plan to measure what you are actually accomplishing.

Careers

How to Craft a Fulfilling Career

Practical tips for aligning your values with your work.

Politics & Elections

Take 5: Democracies and How They Thrive

A look at this form of government at a time when democracy is under stress around the world.

Economics

Did China’s One-Child Policy Prompt Households to Save More?

Researchers investigate whether the lack of a “family safety net” is responsible for China’s singularly high household savings rate.

Economics

How Local Disruptions Can Affect the Global Supply Chain

A new study of the Kenyan flower industry can help buyers and suppliers prepare for uncertainty.

Economics

How One Tax Reform Led to More Women in the Workforce Decades Later

A study of a major fiscal change in Italy shows how much individual lives are affected when governments get more efficient.

Healthcare

Consumers Pay When Generic Drug Companies Collude. Here’s a Way to Stop Them.

Price-fixing by pharmaceutical cartels can cost billions, and the threat of lawsuits isn’t enough to deter it.

Leadership

Podcast: Executive Presence—Do You Have It?

This week, an episode from the archives: It’s not enough to be good at your job. On this episode of The Insightful Leader, learn how to develop the gravitas that commands attention and respect.

Finance & Accounting

Can Investors Create Profitable Trading Strategies Based on Academic Findings?

It hasn’t been clear if information from the ivory tower translates to the trading-room floor. A new study tackles the question by looking at research on earnings announcements.

Finance & Accounting

Apple’s Inflation Problem

The company faces a “double whammy” due to its cash hoarding.

person skateboarding while shopping on smartphone
Marketing

For Brands, Perfection Is Out and Authenticity Is In

“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”

Marketing

The Psychological Factor That Helps Shape Our Moral Decision-Making

We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.

Policy

Larry Summers on Inflation and the Fed’s Attempts to Cool the Economy

In a recent Q&A with Kellogg’s Jan Eberly, Summers is skeptical that the economy can achieve a “soft landing.”

Leadership

Podcast: What People Get Wrong about Setting Goals

On this episode of The Insightful Leader, we hear how leaders can help their teams—and themselves—turn ambitious goals into reality.

group of people engaged in a problem-solving exercise
Policy

Tackling Global Poverty Takes More Than Cash

New research points to the power of including psychosocial interventions—such as group problem-solving—alongside economic ones.

Economics

Why Are U.S. Companies Hoarding So Much Cash?

More than anything else, it comes down to taxes.