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Social Impact

Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.

A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.

Person skydives from prop plane
Marketing

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

High frequency traders affect the markets in many ways - in most cases, positively.
Finance & Accounting

Rules to Limit Short-Term Trading Can Have Unintended Consequences

New research suggests that regulators should instead focus on broader investor access to information.

Politician and businessman congratulate each other at party.
Politics & Elections

Do Powerful Politicians Play Favorites with Their Corporate Friends?

A new study examines the power of public scrutiny to keep high-ranking officials in check.

Customer in store checks out new products
Innovation

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Ambulance drives through austere neighborhood with mansions in background.
Economics

Why Do COVID-19 Death Rates Differ Wildly from Place to Place?

Researchers were surprised by the variable that best predicted fatalities.

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Finance & Accounting

Does GameStop Signal the End of Short Selling as We Know It?

A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.

Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Innovation

How to Ramp Up Innovation in the U.S.

From venture capital to immigration law, “we’re leaving an enormous amount on the table.”

Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

Policy

How Well Does COVID Public Policy Align with Science?

In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.

Finance & Accounting

Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?

Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.

Innovation

5 Ways Established Companies Can Overcome Internal Hurdles to Innovation

Narrow the scope of your brainstorming sessions. And find the right champion for your project.

Operations

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.

Social Impact

A Surprising Benefit of Feeling Ownership over Your Possessions

Owning things can boost our self-esteem. And that, in turn, can make us want to help others.

Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

Organizations

5 Ways to Improve Diversity Training, According to a New Study

All too often, these programs are ineffective and short-lived. But they don’t have to be.

Latest Podcast Episodes

So social awareness is not being self-focused, but other-focused.

Podcast: How to Boost Your Emotional Intelligence

Strong leadership is about more than being the smartest person in the room. On this episode of The Insightful Leader, we offer tips to become more aware of yourself and those around you.

Crises teach you a lot about your leaders.
Leadership

Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”

On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.

Podcast: A 3-Step Process for Selling (Anything) Virtually

Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.

podcast quote carter cast
Leadership

Podcast: Feeling Stuck? Here’s How to Move Your Career Forward

On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.

angel and devil draw graph
Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Woman Business Leader chooses high road.
Leadership

“Know What People Say About You in the Company.”

Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.

Man sitting thinking
Leadership

Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.

A professor and executive coach offers tips for developing different components of EQ.

Indian farmer using cell phone
Finance & Accounting

How an Advice Hotline Is Making Farmers in India More Productive

Previous efforts to provide farmers with guidance fell short. But this venture went further.

Scientists build a staircase from paper
Innovation

Why Do Some People Succeed after Failing, While Others Continue to Flounder?

A new study dispels some of the mystery behind breakthrough success.

New hires attend a company's orientation breakfast
Organizations

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

Angel investor flies in with funds for entrepreneur
Finance & Accounting

Should Local Governments Be Offering Tax Credits to Angel Investors?

New research casts doubt on whether these incentives actually spur innovation and economic growth.

Older customers look into a restaurant
Economics

Meet the (Surprisingly Rational) COVID Consumer

Research on initial consumer spending shows that those at higher risk were making safer choices.

Man fills grocery cart with Campbell's soup cans
Marketing

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

pilots remove autopilot on plane
Finance & Accounting

Airlines and COVID-19: The Turbulence Ahead

With demand still down and debts mounting, the industry looks ahead.

woman crossing rope bridge
Leadership

How to Develop a Leadership Mindset for Uncertain Times

For one, take a page from the hero’s journey to find transformation in adversity.

Editor’s Picks

people engage in conflict with swords
Politics & Elections

The Political Divide in America Goes Beyond Polarization and Tribalism

These days, political identity functions a lot like religious identity.

Auctioneer sells ad space on search page
Economics

What Is “Auction Theory,” and What Kinds of Questions Can It Answer?

The recent Nobel put the field in the spotlight. An economist explains how it works, using his own research as a guide.

Healthcare

Choosing the Right Health-Insurance Plan Could Add Years to Your Life

New evidence suggests that certain Medicare Advantage plans increase life spans more than others. Here’s what the best plans have in common.

Federal Reserve Bank sending out funds
Policy

Unpacking the Federal Reserve’s Aggressive Response to COVID-19

A Kellogg professor spent the past year at the Fed. He explains the bank’s “guns-blazing” response—and the limits to these interventions.

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We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Organizations

What Companies Can Do to Encourage Compliance with COVID Safety Measures

Tips for thinking through “friction points” and making new habits stick.

real estate tied up in a bow
Finance & Accounting

What’s Next for Real Estate Markets?

As the pandemic continues to upend how we live, work, and play, the future of residential and commercial markets remains very much in flux.

Three generations of a family business
Organizations

How Family Business Owners Can Step Up During A Crisis

In uncertain times, businesses need to adapt. Their owners may have to as well.

A man talks into another man's ear as money flies from his mouth
Politics & Elections

When Executives Donate to Politicians, How Much Are They Keeping Their Companies’ Interests in Mind?

A new study looks at the motivation behind these donations, which make up nearly a fifth of all political giving.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Social Impact

How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor

New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.

Healthcare

Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?

Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.

Innovation

Meet Adam, the “Scientist” Who Never Sleeps

An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.

Economics

How Auctions­ Help Solve Some of the World’s Most Complicated Problems

Whenever you turn your lights on, query Google, or stream a video on your phone, it’s likely an auction happened in the background. Our faculty discuss the decades of research that helped make auctions so ubiquitous.

Leadership

5 Tips to Become a More Effective Manager

Leaders matter. But so do managers.

Organizations

One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees

New practices are more likely to be embraced if they aren’t dictated from the top.

Policy

One Key Trait That Predicts How Much People Will Socially Distance

This new research could help policymakers deliver more effective COVID-safety messaging.

Data Analytics

Video: How Bias Creeps into AI when Businesses Aren’t Looking

A quick explainer on what happens if you aren’t thoughtful about the data you use.

Economics

Meet the (Surprisingly Rational) COVID Consumer

Research on initial consumer spending shows that those at higher risk were making safer choices.

Marketing

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

Finance & Accounting

Airlines and COVID-19: The Turbulence Ahead

With demand still down and debts mounting, the industry looks ahead.

group of employees conversing around cubicle
Organizations

How to Do Design Thinking Better

Experts from Kellogg and IDEO explain the psychology behind this creative approach to problem solving.

Finance & Accounting

How to Secure Credit During a Financial Crisis

The key? Don’t tap your best collateral in good times.

Recommended

Operations

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.

Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

diversity training session
Organizations

5 Ways to Improve Diversity Training, According to a New Study

All too often, these programs are ineffective and short-lived. But they don’t have to be.

Woman Business Leader chooses high road.
Leadership

“Know What People Say About You in the Company.”

Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.

Leadership

Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”

On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.

Podcast: A 3-Step Process for Selling (Anything) Virtually

Tip: It’s not over when the Zoom call ends. Learn more on this episode of The Insightful Leader.

Leadership

Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.

A professor and executive coach offers tips for developing different components of EQ.

Finance & Accounting

How an Advice Hotline Is Making Farmers in India More Productive

Previous efforts to provide farmers with guidance fell short. But this venture went further.

Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Innovation

Why Do Some People Succeed after Failing, While Others Continue to Flounder?

A new study dispels some of the mystery behind breakthrough success.

New hires attend a company's orientation breakfast
Organizations

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

Finance & Accounting

Should Local Governments Be Offering Tax Credits to Angel Investors?

New research casts doubt on whether these incentives actually spur innovation and economic growth.

Social Impact

How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor

New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.

Healthcare

Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?

Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.

Innovation

Meet Adam, the “Scientist” Who Never Sleeps

An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.

Leadership

Podcast: Feeling Stuck? Here’s How to Move Your Career Forward

On this episode of The Insightful Leader, get practical advice for detecting your blind spots—and pushing past them.

auctioneers and bidders mingle
Economics

How Auctions­ Help Solve Some of the World’s Most Complicated Problems

Whenever you turn your lights on, query Google, or stream a video on your phone, it’s likely an auction happened in the background. Our faculty discuss the decades of research that helped make auctions so ubiquitous.

Leadership

5 Tips to Become a More Effective Manager

Leaders matter. But so do managers.

hospital administrators and doctors design protocols
Organizations

One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees

New practices are more likely to be embraced if they aren’t dictated from the top.