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Economics

When a Bunch of Economists Look at the Same Data, Do They All See It the Same Way?

Not at all, according to a recent study, which showed just how much noise can be introduced by researchers’ unique analytical approaches.

people in 1967 and 2022 react to advertising
Marketing

How Has Marketing Changed over the Past Half-Century?

Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.

person looking through binoculars at luxury products
Marketing

Does Distance Make the Consumer’s Heart Grow Fonder?

New research finds that how far we’re standing from a product changes what we think of it.

parent chasing child in rainstorm
Organizations

Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?

A new study looks at what happens when parental and professional identities collide.

person taking fork in path
Careers

Mulling a Career Pivot? 3 Things to Consider

Knowing your own motivations can help you successfully transition to a new role or industry.

person checking phone for online reviews
Marketing

The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.

Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Organizations

It May Be Time to Reconsider That Noncompete Agreement

Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.

Finance & Accounting

SPACs: What You Don’t Understand Can Cost You Money

A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors.

Finance & Accounting

Take 5: What Good Does It Do a Company to Do Good?

Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.

Data Analytics

Do People Really Understand Your Data Visualizations?

Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?

Economics

Top Economic Concerns for 2022

Growth continues, but risks abound.

Economics

Can Larger Loans Help Small Firms Grow?

Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.

Organizations

3 Tips for Taking Your Family Business Public

Navigate this decision carefully, and you could have the best of both worlds.

Organizations

When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?

Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.

Policy

The Health Department Gave Your Favorite Restaurant an 85. What on Earth Does That Mean?

Regulators should consider tweaking their scoring systems to make food-safety ratings more informative.

Organizations

What Businesses Must Do to Curtail Climate Change

We need to dramatically reduce carbon emissions. This will require a new system of incentives.

Leadership

3 Skills New Managers Need to Succeed

To start, recognize that entire teams—and not just individuals—require clear feedback.

Latest Podcast Episodes

Podcast: Are You Promoting the Right People to Management?

On this episode of The Insightful Leader: How to identify leadership talent—and how to advance the careers of employees who aren’t looking to manage others.

text reading "Leadership has nothing to do with titles and organizational charts"
Leadership

Podcast: How to Lead During Difficult Times

The good news is you may already have the skills you need. On this episode of The Insightful Leader, we’ll learn about doubling down on that expertise to help your team through a crisis.

Data Analytics

Podcast: Why You Need a Working Knowledge of AI

Business leaders can’t rely solely on data scientists to get the job done. Learn more on this episode of The Insightful Leader.

Leadership

Podcast: Businesses Can Slow Climate Change. Here’s How.

Individual actions won’t be enough to slow global warming. On this episode of The Insightful Leader, learn how companies—and the people who lead them—need to get involved.

person changing currency at currency exchange kiosk
Finance & Accounting

A Surprising Reason Why Currency Exchange Rates Fluctuate

New research suggests an answer to a longstanding economic puzzle.

pastry chef puts finishing touches on a cake
Careers

Take 5: How to Become an Expert in Something New

Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.

Marketing

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

computer surrounded by chains and padlocks
Policy

How Companies Can Do Data Privacy Better

Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.

woman chooses organic lettuce in grocery
Marketing

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Collage of sculptor's work culminating in Artist of the Year recognition
Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

office connections radiate
Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

executive with devil horns presenting creative brief
Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

person looks at data visualization on screens
Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

person opening laptop with conspiracy theories appearing in speech bubble
Social Impact

How Did COVID-19 Conspiracy Theories Get So Out of Control?

Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.

a woman stands with her eyes closed in a forest clearing
Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Man at desktop computer with virtual hand reaching out to greet him
Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Editor’s Picks

four people wine tasting one takes notes
Marketing

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

coffee plantations on a hillside
Economics

In Some Markets, Competition Can Do More Harm Than Good

A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.

employees feel included in eqitable workplace
Data Analytics

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

mentor and protege discuss careers
Careers

Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

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Policy

Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.

Places with high levels of trust are worse at social distancing.

Man walking wearing suit on left side of body and shorts on right side.
Economics

COVID Has Accelerated These 4 Labor Market Trends

From greater flexibility to higher wages, the workplace is never going to look the same.

dollar signs stand on a road
Economics

Should Americans Be Worried about Inflation Right Now?

Three economists with opposing views weigh in.

customer at cannabis dispensary looks at product selection
Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

man watches business report on television with bills on table
Economics

To Better Measure Economic Uncertainty, Look Beyond the Stock Market

Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.

person reads newspaper noting company's ESG initiative
Finance & Accounting

Does Positive ESG News Help a Company’s Stock Price?

A comprehensive new study finds that investors reward some—but not all—efforts.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Data Analytics

Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.

These systems can create an “invisible cage” for freelancers.

Organizations

How One Startup Is Approaching Its Return to the Office

Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.

Careers

Dread Networking? Here’s How to Make It Feel Less Icky.

If you’re avoiding networking opportunities, you’re likely hurting your career. A simple shift in mindset could get you back in the game.

Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

Economics

The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.

Why California is thriving—and even Illinois is on the upswing.

Careers

Discovering Purpose in the Pandemic

A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.

three desks on podium with employees working.
Organizations

Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project

Organizations should be leery of putting high-status leaders beyond scrutiny.

Social Impact

How Do Immigrant Students Affect Their Classmates’ Academic Performance?

While previous studies suggested a negative impact, new, more precise research shows these students often boost their U.S.-born peers’ test scores

Organizations

Companies Are Adding More Women to Their Boards. What’s Driving the Change?

“When your largest shareholders create a ruckus, you listen.”

Recommended

person with money deciding which box to put it in.
Marketing

How You Can Make a More Positive Social Impact

A 3-step guide to becoming a more thoughtful consumer and donor.

Podcast: The Art of Giving Good Feedback

On this episode of The Insightful Leader: how to talk so that your team (and boss) will listen.

Data Analytics

4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches

What lies ahead for business leaders looking to incorporate data analytics?

corporate offices with a smaller building reflecting a halo in a pond
Organizations

When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?

Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.

Policy

The Health Department Gave Your Favorite Restaurant an 85. What on Earth Does That Mean?

Regulators should consider tweaking their scoring systems to make food-safety ratings more informative.

Organizations

What Businesses Must Do to Curtail Climate Change

We need to dramatically reduce carbon emissions. This will require a new system of incentives.

woman in blue suit ascending green staircase
Leadership

3 Skills New Managers Need to Succeed

To start, recognize that entire teams—and not just individuals—require clear feedback.

Organizations

Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?

Gaining a better understanding of family conflict can help both family firms and the larger economy.

Marketing

How Much Do Campaign Ads Matter?

Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.

Finance & Accounting

A Surprising Reason Why Currency Exchange Rates Fluctuate

New research suggests an answer to a longstanding economic puzzle.

Careers

Take 5: How to Become an Expert in Something New

Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.

Marketing

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

Social Impact

Podcast: Why Conspiracy Theories Abound—and How to Push Back

COVID conspiracies have a powerful psychological allure. On this episode of The Insightful Leader, we explore how to combat them.

Leadership

Leading Is Tough Right Now. But You’ve Got This.

It’s not about changing your style—you’ll just need to kick things up a notch.

Policy

How Companies Can Do Data Privacy Better

Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.

Marketing

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

Podcast: How One CEO Is Making Tough Decisions about In-Person Work

Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?