Economics
When a Bunch of Economists Look at the Same Data, Do They All See It the Same Way?
Not at all, according to a recent study, which showed just how much noise can be introduced by researchers’ unique analytical approaches.
Marketing
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.
Organizations
5 Research-Backed Strategies for Building an Ethical Culture at Work
An annual training session isn’t going to cut it.
Marketing
Does Distance Make the Consumer’s Heart Grow Fonder?
New research finds that how far we’re standing from a product changes what we think of it.
Organizations
Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?
A new study looks at what happens when parental and professional identities collide.
Careers
Mulling a Career Pivot? 3 Things to Consider
Knowing your own motivations can help you successfully transition to a new role or industry.
Marketing
The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.
Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.
Cutting-edge thought leadership for executives
Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.
Marketing
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.
Organizations
5 Research-Backed Strategies for Building an Ethical Culture at Work
An annual training session isn’t going to cut it.
Marketing
Does Distance Make the Consumer’s Heart Grow Fonder?
New research finds that how far we’re standing from a product changes what we think of it.
Organizations
Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?
A new study looks at what happens when parental and professional identities collide.
Careers
Mulling a Career Pivot? 3 Things to Consider
Knowing your own motivations can help you successfully transition to a new role or industry.
Marketing
The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.
Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.
Organizations
It May Be Time to Reconsider That Noncompete Agreement
Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.
Finance & Accounting
SPACs: What You Don’t Understand Can Cost You Money
A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors.
Finance & Accounting
Take 5: What Good Does It Do a Company to Do Good?
Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.
Data Analytics
Do People Really Understand Your Data Visualizations?
Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?
Economics
Can Larger Loans Help Small Firms Grow?
Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.
Organizations
3 Tips for Taking Your Family Business Public
Navigate this decision carefully, and you could have the best of both worlds.
Organizations
When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?
Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.
Policy
The Health Department Gave Your Favorite Restaurant an 85. What on Earth Does That Mean?
Regulators should consider tweaking their scoring systems to make food-safety ratings more informative.
Organizations
What Businesses Must Do to Curtail Climate Change
We need to dramatically reduce carbon emissions. This will require a new system of incentives.
Leadership
3 Skills New Managers Need to Succeed
To start, recognize that entire teams—and not just individuals—require clear feedback.
Latest Podcast Episodes
Podcast: Are You Promoting the Right People to Management?
On this episode of The Insightful Leader: How to identify leadership talent—and how to advance the careers of employees who aren’t looking to manage others.
Leadership
Podcast: How to Lead During Difficult Times
The good news is you may already have the skills you need. On this episode of The Insightful Leader, we’ll learn about doubling down on that expertise to help your team through a crisis.
Data Analytics
Podcast: Why You Need a Working Knowledge of AI
Business leaders can’t rely solely on data scientists to get the job done. Learn more on this episode of The Insightful Leader.
Leadership
Podcast: Businesses Can Slow Climate Change. Here’s How.
Individual actions won’t be enough to slow global warming. On this episode of The Insightful Leader, learn how companies—and the people who lead them—need to get involved.
Finance & Accounting
A Surprising Reason Why Currency Exchange Rates Fluctuate
New research suggests an answer to a longstanding economic puzzle.
Careers
Take 5: How to Become an Expert in Something New
Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.
Marketing
Is It Time to Raise Your Prices?
4 things for brands to consider as inflation provides more opportunities for growth.
Policy
How Companies Can Do Data Privacy Better
Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.
Marketing
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Careers
Why Are Some People More Reluctant to Network Than Others?
The key seems to be how people perceive their own success and professional value.
Marketing
7 Sins of the Creative Brief
Why having a bad creative brief—or no brief at all—can sink an advertising campaign.
Marketing
See an Exciting Trend in That Chart? Proceed with Caution.
Some data-visualization techniques lead us to assume causality where it doesn’t exist.
Social Impact
How Did COVID-19 Conspiracy Theories Get So Out of Control?
Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.
Marketing
How to Turn Your Pandemic Regrets into a Force for Good
Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.
Marketing
Marketers: Stop Dragging Your Feet and Start Using AI
Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.
Editor’s Picks
Marketing
Expertise Can Be a Buzzkill
Becoming a subject-matter expert could dim your passion for the things you love.
Economics
In Some Markets, Competition Can Do More Harm Than Good
A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.
Data Analytics
3 Ways AI Can Help You Improve Diversity
Your company already holds the data that can lead to sustainable change.
Careers
Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want
Tips from an expert negotiator on how to ask without fear.
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We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Policy
Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.
Places with high levels of trust are worse at social distancing.
Economics
COVID Has Accelerated These 4 Labor Market Trends
From greater flexibility to higher wages, the workplace is never going to look the same.
Economics
Should Americans Be Worried about Inflation Right Now?
Three economists with opposing views weigh in.
Marketing
Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?
The answer has implications for both cannabis companies and policymakers.
Economics
To Better Measure Economic Uncertainty, Look Beyond the Stock Market
Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.
Finance & Accounting
Does Positive ESG News Help a Company’s Stock Price?
A comprehensive new study finds that investors reward some—but not all—efforts.
Add Insight
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Data Analytics
Gig Workers Are Increasingly Rated by Opaque Algorithms. It’s Making Them Paranoid.
These systems can create an “invisible cage” for freelancers.
Organizations
How One Startup Is Approaching Its Return to the Office
Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.
Careers
Dread Networking? Here’s How to Make It Feel Less Icky.
If you’re avoiding networking opportunities, you’re likely hurting your career. A simple shift in mindset could get you back in the game.
Marketing
3 Mistakes Brands Make When Targeting Customers
How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.
Economics
The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.
Why California is thriving—and even Illinois is on the upswing.
Careers
Discovering Purpose in the Pandemic
A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.
Organizations
Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project
Organizations should be leery of putting high-status leaders beyond scrutiny.
Social Impact
How Do Immigrant Students Affect Their Classmates’ Academic Performance?
While previous studies suggested a negative impact, new, more precise research shows these students often boost their U.S.-born peers’ test scores
Organizations
Companies Are Adding More Women to Their Boards. What’s Driving the Change?
“When your largest shareholders create a ruckus, you listen.”
Recommended
Marketing
How You Can Make a More Positive Social Impact
A 3-step guide to becoming a more thoughtful consumer and donor.
Podcast: The Art of Giving Good Feedback
On this episode of The Insightful Leader: how to talk so that your team (and boss) will listen.
Data Analytics
4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches
What lies ahead for business leaders looking to incorporate data analytics?
Organizations
When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?
Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.
Policy
The Health Department Gave Your Favorite Restaurant an 85. What on Earth Does That Mean?
Regulators should consider tweaking their scoring systems to make food-safety ratings more informative.
Organizations
What Businesses Must Do to Curtail Climate Change
We need to dramatically reduce carbon emissions. This will require a new system of incentives.
Leadership
3 Skills New Managers Need to Succeed
To start, recognize that entire teams—and not just individuals—require clear feedback.
Organizations
Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?
Gaining a better understanding of family conflict can help both family firms and the larger economy.
Marketing
How Much Do Campaign Ads Matter?
Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.
Finance & Accounting
A Surprising Reason Why Currency Exchange Rates Fluctuate
New research suggests an answer to a longstanding economic puzzle.
Careers
Take 5: How to Become an Expert in Something New
Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.
Marketing
Is It Time to Raise Your Prices?
4 things for brands to consider as inflation provides more opportunities for growth.
Social Impact
Podcast: Why Conspiracy Theories Abound—and How to Push Back
COVID conspiracies have a powerful psychological allure. On this episode of The Insightful Leader, we explore how to combat them.
Leadership
Leading Is Tough Right Now. But You’ve Got This.
It’s not about changing your style—you’ll just need to kick things up a notch.
Policy
How Companies Can Do Data Privacy Better
Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.
Marketing
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Careers
Why Are Some People More Reluctant to Network Than Others?
The key seems to be how people perceive their own success and professional value.
Podcast: How One CEO Is Making Tough Decisions about In-Person Work
Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?