Policy
With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy
A former Treasury official discusses where things stand now—and what the future might bring.
Innovation
Keep Brainstorming—Your Best Ideas Are Still to Come
The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.
Policy
How Debit Cards Are Helping Low-Income Households Save—and Benefiting Their Neighbors Too
A federal initiative in Mexico had huge spillover effects.
Operations
One Healthcare System’s Race to Distribute the COVID-19 Vaccine
A chief medical officer and a supply-chain expert discuss the nuances of the rollout.
Organizations
How Does a Polarized U.S. Move Beyond Its Current Conflicts?
A discussion about the psychology of group conflict, the risks of rampant misinformation, and the importance of resilient institutions.
Economics
To Escape Jim Crow–Era Discrimination and Violence, Some Black Men Passed as White. But How Many?
Hundreds of thousands, according to a new study of Census data. Doing so provided some economic benefits but came at a great personal cost.
Cutting-edge thought leadership for executives
Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.
Innovation
Keep Brainstorming—Your Best Ideas Are Still to Come
The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.
Policy
How Debit Cards Are Helping Low-Income Households Save—and Benefiting Their Neighbors Too
A federal initiative in Mexico had huge spillover effects.
Operations
One Healthcare System’s Race to Distribute the COVID-19 Vaccine
A chief medical officer and a supply-chain expert discuss the nuances of the rollout.
Organizations
How Does a Polarized U.S. Move Beyond Its Current Conflicts?
A discussion about the psychology of group conflict, the risks of rampant misinformation, and the importance of resilient institutions.
Economics
To Escape Jim Crow–Era Discrimination and Violence, Some Black Men Passed as White. But How Many?
Hundreds of thousands, according to a new study of Census data. Doing so provided some economic benefits but came at a great personal cost.
Organizations
How Leaders Can Truly Improve Diversity, Equity, and Inclusion in Their Organizations
Two professors share research-backed tips for rethinking your recruiting efforts and getting the most out of diversity training.
Finance & Accounting
How Useful Are ESG Ratings for Sustainable Investors?
These ratings are proliferating. Now there may be a better way to assess them.
Innovation
The Pandemic Could Accelerate Job Automation—and Inequality
Consequences for workers and cities could be bleak.
Data Analytics
So Your Company Isn’t Getting the Most out of Analytics and AI. Here’s What to Do.
These tools have the possibility to transform your business. If you know how to harness them.
Operations
2 Ways to Improve Rideshares for Drivers and Customers
Research suggests there are ways to reduce costs and emissions, as well as help customers get picked up more quickly.
Careers
Conservatives and Liberals Differ in How Aggressively They Recruit Women for Leadership Roles
But companies take note: a new study offers a simple intervention to curb gender bias early in the hiring process.
Marketing
TV Advertising Is Usually Not Worth It
Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.
Social Impact
There’s an Education Gap Between Rural and Urban Communities. Can Technology Bridge It?
Researchers identified a program that helps rural students learn—and improves their incomes later in life.
Policy
Contact Tracing Is Failing in the U.S. Here’s How to Fix It.
For starters, turn responsibility over to local organizations and communities, where trust is higher.
Leadership
Executive Presence Isn’t One-Size-Fits-All. Here’s How to Develop Yours.
A professor and executive coach unpacks this seemingly elusive trait.
Marketing
How Has Digital Film Changed the Moviegoing Experience?
In a world where movie theaters went digital … consumers got more options.
Finance & Accounting
Understanding the Rapidly Evolving World of Sustainable Finance
It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.
Latest Podcast Episodes
Marketing
Podcast: How to Tell Compelling Stories with Data Visualizations
On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.
Innovation
Podcast: How Can We Ramp Up Innovation?
On this episode of The Insightful Leader: what the data say about successful entrepreneurs and the types of policies that best support them.
Podcast: How to Boost Your Emotional Intelligence
Strong leadership is about more than being the smartest person in the room. On this episode of The Insightful Leader, we offer tips to become more aware of yourself and those around you.
Leadership
Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”
On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.
Social Impact
Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.
A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.
Marketing
When Do People Take Huge Risks?
As a species, we’re cautious … except when the stakes are life-altering.
Innovation
In 2021, Consumers Are Craving Products That Deliver Novelty and Fun
After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.
Finance & Accounting
Rules to Limit Short-Term Trading Can Have Unintended Consequences
New research suggests that regulators should instead focus on broader investor access to information.
Politics & Elections
Do Powerful Politicians Play Favorites with Their Corporate Friends?
A new study examines the power of public scrutiny to keep high-ranking officials in check.
Economics
Why Do COVID-19 Death Rates Differ Wildly from Place to Place?
Researchers were surprised by the variable that best predicted fatalities.
Finance & Accounting
Does GameStop Signal the End of Short Selling as We Know It?
A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.
Marketing
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Innovation
How to Ramp Up Innovation in the U.S.
From venture capital to immigration law, “we’re leaving an enormous amount on the table.”
Marketing
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Policy
How Well Does COVID Public Policy Align with Science?
In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.
Finance & Accounting
Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?
Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.
Editor’s Picks
Innovation
5 Ways Established Companies Can Overcome Internal Hurdles to Innovation
Narrow the scope of your brainstorming sessions. And find the right champion for your project.
Operations
Are “Menu Costs” Messing Up Your Supply Chain?
When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.
Social Impact
A Surprising Benefit of Feeling Ownership over Your Possessions
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
Marketing
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Add Insight
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Organizations
5 Ways to Improve Diversity Training, According to a New Study
All too often, these programs are ineffective and short-lived. But they don’t have to be.
Leadership
“Know What People Say About You in the Company.”
Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.
Leadership
Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.
A professor and executive coach offers tips for developing different components of EQ.
Finance & Accounting
How an Advice Hotline Is Making Farmers in India More Productive
Previous efforts to provide farmers with guidance fell short. But this venture went further.
Add Insight
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Marketing
4 Keys to Effective—and Honest—Data Visualizations
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Innovation
Why Do Some People Succeed after Failing, While Others Continue to Flounder?
A new study dispels some of the mystery behind breakthrough success.
Marketing
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Organizations
Don’t Let Your Company Culture Falter During the Pandemic
Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.
Finance & Accounting
Should Local Governments Be Offering Tax Credits to Angel Investors?
New research casts doubt on whether these incentives actually spur innovation and economic growth.
Social Impact
How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor
New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.
Economics
How Auctions Help Solve Some of the World’s Most Complicated Problems
Whenever you turn your lights on, query Google, or stream a video on your phone, it’s likely an auction happened in the background. Our faculty discuss the decades of research that helped make auctions so ubiquitous.
Innovation
Meet Adam, the “Scientist” Who Never Sleeps
An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.
Healthcare
Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?
Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.
Organizations
One Way to Create Better Workplace Incentives and Protocols: Codesign Them with Your Employees
New practices are more likely to be embraced if they aren’t dictated from the top.
Marketing
Feeling Down? Simply Daydreaming about Something Fun Won’t Help.
But taking action could lift your spirits.
Policy
One Key Trait That Predicts How Much People Will Socially Distance
This new research could help policymakers deliver more effective COVID-safety messaging.
Marketing
Feeling Down? Simply Daydreaming about Something Fun Won’t Help.
But taking action could lift your spirits.
Economics
Meet the (Surprisingly Rational) COVID Consumer
Research on initial consumer spending shows that those at higher risk were making safer choices.
Recommended
Marketing
How Has Digital Film Changed the Moviegoing Experience?
In a world where movie theaters went digital … consumers got more options.
Finance & Accounting
Understanding the Rapidly Evolving World of Sustainable Finance
It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.
Podcast: How to Boost Your Emotional Intelligence
Strong leadership is about more than being the smartest person in the room. On this episode of The Insightful Leader, we offer tips to become more aware of yourself and those around you.
Marketing
When Do People Take Huge Risks?
As a species, we’re cautious … except when the stakes are life-altering.
Social Impact
Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.
A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.
Innovation
In 2021, Consumers Are Craving Products That Deliver Novelty and Fun
After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.
Finance & Accounting
Rules to Limit Short-Term Trading Can Have Unintended Consequences
New research suggests that regulators should instead focus on broader investor access to information.
Politics & Elections
Do Powerful Politicians Play Favorites with Their Corporate Friends?
A new study examines the power of public scrutiny to keep high-ranking officials in check.
Economics
Why Do COVID-19 Death Rates Differ Wildly from Place to Place?
Researchers were surprised by the variable that best predicted fatalities.
Finance & Accounting
Does GameStop Signal the End of Short Selling as We Know It?
A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.
Marketing
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Innovation
How to Ramp Up Innovation in the U.S.
From venture capital to immigration law, “we’re leaving an enormous amount on the table.”
Marketing
How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
Policy
How Well Does COVID Public Policy Align with Science?
In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.
Finance & Accounting
Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?
Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.
Innovation
5 Ways Established Companies Can Overcome Internal Hurdles to Innovation
Narrow the scope of your brainstorming sessions. And find the right champion for your project.
Social Impact
A Surprising Benefit of Feeling Ownership over Your Possessions
Owning things can boost our self-esteem. And that, in turn, can make us want to help others.
Operations
Are “Menu Costs” Messing Up Your Supply Chain?
When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.
Marketing
“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?
The answer depends on whether people are thinking about protecting themselves or their community.
Organizations
5 Ways to Improve Diversity Training, According to a New Study
All too often, these programs are ineffective and short-lived. But they don’t have to be.