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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them
people building a bridge, with blue bricks from the left side and red bricks from the right side
Politics & Elections

4 Science-Backed Strategies to Curb Partisan Animosity

Vilification of the other side is at a fever pitch. But research suggests ways to bridge the gap.

employees unload pallets from a truck using hand carts
Economics

What Happens to Worker Productivity after a Minimum Wage Increase?

A pay raise boosts productivity for some—but the impact on the bottom line is more complicated.

people in grocery store aisle choosing cheap over free option of same product.
Marketing

How Offering a Product for Free Can Backfire

It seems counterintuitive, but there are times customers would rather pay a small amount than get something for free.

person climbing a small ladder against a wall with longer ladders
Economics

How COVID Changed the Way Americans Think about Economic Inequality

For some, the pandemic laid bare the social factors that can keep people down. But not everyone adopted a new perspective.

person with red cape trying to put out fire while firefighters stand by.
Leadership

Your Team Doesn’t Need You to Be the Hero

Too many leaders instinctively try to fix a crisis themselves. A U.S. Army colonel explains how to curb this tendency in yourself and allow your teams to flourish.

Extraordinary Brands and How to Build Them.

Introducing Insight Unpacked Season 1, a new podcast series from Kellogg Insight. Learn about building a new brand (or reviving an old one), from naming and logo design to brand storytelling and measuring brand health.

Economics

Post-War Reconstruction Is a Good Investment

Ukraine’s European neighbors will need to make a major financial commitment to help rebuild its economy after the war. Fortunately, as the legacy of the post–World War II Marshall Plan shows, investing in Ukraine’s future will also serve Europe’s own long-term interests.

Finance & Accounting

What Went Wrong with FTX—and What’s Next for Crypto?

One key issue will be introducing regulation without strangling innovation, a fintech expert explains.

Marketing

Take 5: The Surprising Ways Emotions Shape Consumer Behavior

Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers’ shopping carts.

Strategy

Transparency Requirements May Not Curb Sneaky Behavior

A new study finds that it is possible to maintain plausible deniability, even if your conversations are later made public.

Operations

Product Q&A Forums Hold a Lot of Promise. Here’s How to Make Them Work.

The key to these online communities, where users can ask and answer questions, is how many questions get useful answers.

Finance & Accounting

Tesla Deserves an A for Its Financial Management

Elon Musk should be commended for being in the position to even think about stock buybacks right now.

Finance & Accounting

Investors Are Eager for Accurate ESG Information. Can Financial Analysts Provide It?

Analysts aren’t traditionally steeped in ESG, but they do have deep knowledge of the companies they cover.

Economics

How Experts Make Complex Decisions

By studying 200 million chess moves, researchers shed light on what gives players an advantage—and what trips them up.

Latest Podcast Episodes

Leadership

Podcast: How to Engage a Disengaged Employee

On this episode of The Insightful Leader, we hear how leaders can work with their “quiet-quitters” and rebuild morale.

Finance & Accounting

Podcast: What the FTX Meltdown Means for the Future of Crypto

The implosion of the crypto exchange has sent the industry reeling. We dig into what happened and whether cryptocurrency, as a concept, can weather the storm.

Marketing

Podcast: Is Your Brand Working?

In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.

Marketing

Podcast: How Will You Tell Your Brand’s Story?

In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.

Voting machine in a spider web
Politics & Elections

Why Are So Many Politicians Embracing Conspiracy Theories?

Conspiratorial thinking has always been attractive in times of uncertainty—but it’s become more mainstream. An expert explains why, and whether anything can be done.

woman entering room tripping over welcome mat
Leadership

Leadership Lessons from Liz Truss’s Downfall

While her economic policy clearly doomed her, she also failed as a leader.

Science behind collaboration including spaces
Marketing

Starbucks’s Odyssey into NFTs Desperately Needs Guidance

Starbucks is entering the metaverse. Is this the best way to do it?

energy bill with solar panels wind turbines and pipelines
Policy

What the New Climate Bill Means for the U.S.—and the World

The Inflation Reduction Act won’t reverse inflation or halt climate change, but it’s still a big deal.

employees encounter obstacles in front of their office
Organizations

To Get Employees Back to the Office, Address These 4 Frictions

An innovation expert explains how to meet resistance head-on.

Person stealing office supplies from supply closet
Organizations

How Comments Like “Man Up” Can Lead to Misbehavior at Work

While the problem extends beyond the workplace, organizations would be wise to consider the consequences of using emasculating language.

four people stand in a circle, with one speaking and the others reflecting on their statement.
Politics & Elections

How We Justify Our Unpopular Opinions

The tactic makes controversial views more palatable to others—and has implications for the rampant spread of fake news.

group of people protest in shadow of a statue to earlier protestors.
Politics & Elections

When Do People Protest and When Do They Just Grumble? History Offers Clues.

A tradition of anti-government uprisings can impact communities centuries later.

A horse-drawn wagon pulls wheat through an autumnal wheatfield
Policy

Why Did So Many Ukrainians Die in the Soviet Great Famine?

They perished at a much higher rate than ethnic Russians during what’s known as Holodomor. A new study suggests this was a deliberate policy decision.

person with butterfly net attempting to capture data
Policy

Who Should Win the Tug-of-War over User Data?

It’s not always clear whether businesses or consumers should have more control. Research offers a new way of thinking through the problem.

a family business builds a new wing on its building
Organizations

Why More Family Enterprises Are “Venturing Out”

A look at the pivot toward venture investing—and what it takes to pull it off.

a flag melding china and russia flags
Politics & Elections

China’s Future Will Reflect Russia’s

China learned from Russia’s post-1991 experience and pursued its economic liberalization with more care. But it ultimately could not avoid the political implications of pro-market policies and is now following Russia down the road to autocracy—continuing a century-long pattern of mirroring its neighbor’s historical trajectory.

Editor’s Picks

research laboratory with men and women scientists
Organizations

Gender-Balanced Teams Do Better Work

When it comes to teams of scientists, “men and women are both part of the recipe for success,” according to new research.

two people cut a U.S. map with scissors
Politics & Elections

One Nation, Too Divided?

Political sectarianism is rampant in the U.S. Three experts discuss whether we can remain united.

person being raised up by large hands
Policy

The Thorny Challenge of Measuring Success in “Systems-of-Care” Networks

These networks, which help direct people to the medical and social services they need, must tread carefully in choosing which metrics to use in decision-making.

inventors bring lightbulbs to a factory
Finance & Accounting

What Happens to Innovation During an Economic Crisis?

The Great Depression hastened the end of the independent inventor—but not all was lost.

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to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

How lighting affects our choices
Finance & Accounting

Unilever Should Divest Ben & Jerry’s

An economist offers his perspective on why the food giant has some big decisions to make in the wake of a court ruling against its ice cream subsidiary.

person in health clinic looking at poster of anthropomorphic virus
Healthcare

How Humanizing Disease Could Be a New Public Health Tool

Anthropomorphizing a disease changes how we feel about it—and the steps we take to avoid it.

Office with manager and well-appointed subordinate cubicle sharing political affiliation
Politics & Elections

Could Your Political Views Stymie Your Career?

From being hired to getting a promotion, new research shows you may be penalized for disagreeing politically with the boss.

coffee farms and mills in rural Kenya
Economics

The Food Crisis Is Bigger Than Ukraine

While Russia’s war has undoubtedly caused real problems in global food markets, they are different and more complex than what most news coverage suggests.

New invention sits on a shelf unused.
Innovation

Take 5: How to Improve the Odds of Breakthrough Innovation

Thorny problems demand novel solutions. Here’s what it takes to move beyond incremental tweaks.

businesswoman spins globe on finger
Finance & Accounting

5 Trends to Watch as the Economy Emerges from the Pandemic

From inflation and remote work to climate change, here’s where the global economy appears to be headed.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Innovation

What’s the Secret to Successful Innovation?

Hint: it’s not the product itself.

Marketing

Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention

Louder, busier commercials are the new norm. And they seem to be working.

Organizations

The Surprising Way Crowd Size Affects Our Tendency to Cheat

Organizations would be wise to understand the psychology behind this phenomenon.

Social Impact

For Those Living in Poverty, Therapy Can Have Benefits Beyond Mental Health

A large study suggests that cognitive behavioral therapy can also improve physical health and economic outcomes.

Policy

How Former Enemies Can Develop Trust

A simple intervention can help diffuse animosity toward onetime armed foes, a study shows.

Careers

Take 5: Learn to Love Networking (or at Least Tolerate It)

A look at the social and psychological factors that can make networking uncomfortable and how to overcome them.

Finance & Accounting

Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy

In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.

Politics & Elections

When Political Discussions Get Heated, Is It Best to Just Stay Out of It?

Keeping your head down when hot-button topics arise could come at a cost to your reputation.

Innovation

Does the Public Benefit from the Scientific Research It Funds?

A new study quantifies how U.S. taxpayer-funded research is used in patents, media, and policy decisions.

Strategy

Where Does Capitalism Go Next?

A conversation on “creative destruction,” growth, and designing a more equitable capitalist future.

Social Impact

How to Build a More Diverse Environmental Movement

People of color will disproportionately suffer from climate change, yet there is a striking lack of diversity in mainstream environmental organizations. Broadening what counts as an environmental issue could build a larger, more inclusive coalition.

Marketing

Starbucks's Odyssey into NFTs Desperately Needs Guidance

Starbucks is entering the metaverse. Is this the best way to do it?

Policy

What the New Climate Bill Means for the U.S.—and the World

The Inflation Reduction Act won’t reverse inflation or halt climate change, but it’s still a big deal.

employees encounter obstacles in front of their office
Organizations

To Get Employees Back to the Office, Address These 4 Frictions

An innovation expert explains how to meet resistance head-on.

Organizations

How Comments Like “Man Up” Can Lead to Misbehavior at Work

While the problem extends beyond the workplace, organizations would be wise to consider the consequences of using emasculating language.

Politics & Elections

How We Justify Our Unpopular Opinions

The tactic makes controversial views more palatable to others—and has implications for the rampant spread of fake news.

Politics & Elections

When Do People Protest and When Do They Just Grumble? History Offers Clues.

A tradition of anti-government uprisings can impact communities centuries later.

Policy

Why Did So Many Ukrainians Die in the Soviet Great Famine?

They perished at a much higher rate than ethnic Russians during what’s known as Holodomor. A new study suggests this was a deliberate policy decision.

Policy

Who Should Win the Tug-of-War over User Data?

It’s not always clear whether businesses or consumers should have more control. Research offers a new way of thinking through the problem.

a family business builds a new wing on its building
Organizations

Why More Family Enterprises Are “Venturing Out”

A look at the pivot toward venture investing—and what it takes to pull it off.

Politics & Elections

China’s Future Will Reflect Russia’s

China learned from Russia’s post-1991 experience and pursued its economic liberalization with more care. But it ultimately could not avoid the political implications of pro-market policies and is now following Russia down the road to autocracy—continuing a century-long pattern of mirroring its neighbor’s historical trajectory.

Organizations

Gender-Balanced Teams Do Better Work

When it comes to teams of scientists, “men and women are both part of the recipe for success,” according to new research.

Marketing

Podcast: Is Your Brand Working?

In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.

Politics & Elections

One Nation, Too Divided?

Political sectarianism is rampant in the U.S. Three experts discuss whether we can remain united.

Policy

The Thorny Challenge of Measuring Success in “Systems-of-Care” Networks

These networks, which help direct people to the medical and social services they need, must tread carefully in choosing which metrics to use in decision-making.

inventors bring lightbulbs to a factory
Finance & Accounting

What Happens to Innovation During an Economic Crisis?

The Great Depression hastened the end of the independent inventor—but not all was lost.

Marketing

Podcast: How Will You Tell Your Brand’s Story?

In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.

Finance & Accounting

Unilever Should Divest Ben & Jerry’s

An economist offers his perspective on why the food giant has some big decisions to make in the wake of a court ruling against its ice cream subsidiary.

person in health clinic looking at poster of anthropomorphic virus
Healthcare

How Humanizing Disease Could Be a New Public Health Tool

Anthropomorphizing a disease changes how we feel about it—and the steps we take to avoid it.

Office with manager and well-appointed subordinate cubicle sharing political affiliation
Politics & Elections

Could Your Political Views Stymie Your Career?

From being hired to getting a promotion, new research shows you may be penalized for disagreeing politically with the boss.

Marketing

Podcast: What Should Your Brand Look (and Sound and Smell) Like?

In episode 3 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen.