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Innovation

Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.

“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”

maids cleaning apartments
Operations

Everyone Wants to Ditch the Middleman. Or Do They?

Not always, according to surprising new evidence from an app connecting housekeepers to clients.

river flowing through ziggurats
Policy

Why Did Early Governments Emerge?

Was it about cooperation—or exploitation? A new study turns to archeology for answers.

Marketing

It’s Painful to Spend Money—Unless It’s a Refund

New research shows why it feels different to spend the money we get back after returning a product.

people at opposing desks, one in an apartment and another in an office setting
Organizations

Can Your Company Do Hybrid Better?

There is no single “best” policy, but it is critical to recognize the benefits of both in-person and remote work.

Social Impact

The Stereotypes Lurking in Our Language

A new tool can shed light on intersectional biases—and how they may change over time.

Kellogg Insight on LinkedIn

For the latest Kellogg faculty research and expertise, exclusive content, and the chance to connect with Insight readers, follow us on our LinkedIn page.

Policy

Could This Be the End of Noncompetes?

The FTC’s proposed rule is hardly a done deal—but here’s what it could mean for companies and workers.

Marketing

How to Talk About What You Do (without Being Boring)

The key is not to say too much—or too little. Here are some exercises to get you started.

Marketing

The Clues to Creditworthiness Hiding in Your Grocery Cart

Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.

Strategy

The Gender Pay Gap Remains Stubbornly in Place. Why?

A partial explanation comes from a seemingly separate phenomenon: the plight of younger workers.

Finance & Accounting

Who Takes a Risk on New Technology?

In Hollywood, new directors were more likely than veterans to embrace digital cameras—a finding that showcases how individuals’ career concerns shape tech adoption.

Social Impact

How the Inequality Around Us Shapes Our Perceptions of Morality

Lie, cheat, steal … no big deal? When we feel like we’re not in control of our lives, it’s easier to accept unethical behavior.

Leadership

Are Your Individual Contributors Feeling Isolated?

A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.

Politics & Elections

How Trolls Poison Political Discussions for Everyone Else

Online political debate isn’t inherently toxic, a new study of Reddit commenters finds. Instead, it becomes toxic because of the kind of commenters who opt in.

Latest Podcast Episodes

Careers

Podcast: Why You Need a Killer Answer to “So, What Do You Do?”

A great response to this question can open doors. On this episode of The Insightful Leader: we’ve got tips for fine-tuning your answer.

Leadership

Podcast: When AI Becomes a TA

Curious about using AI at work? On this episode of The Insightful Leader, we hear from one professor who found a fascinating, low-stakes way to bring AI into his workplace: the classroom.

Leadership

Podcast: What’s It Take to Get on a Board, Anyway?

It’s not like applying for a job. On this episode of The Insightful Leader, an expert demystifies the process.

Leadership

Podcast: AI Is a Tool. How Do We Want to Use It?

Generative AI is like “a hammer looking for a nail.” On this episode of The Insightful Leader: we have to decide what the nail should be.

illustration of person at desk with voting ballot and stack of books about voting and policy.
Marketing

How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.

When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.

bust of person as glass terrarium
Leadership

Leaders, Do You Have a “Climate Capable” Mindset?

“We are going to have to be as transformative as the Industrial Revolution, but we have thirty years to do it rather than 150.”

person attending psychedelic therapy session
Entrepreneurship

Psychedelic-Assisted Therapy Is Going Mainstream. How Will the Industry Grow Around It?

While significant barriers remain—including regulatory uncertainty and the difficulty of scaling a labor-intensive treatment method—industry leaders see a path forward.

Marketing

The Future of Targeted Advertising in a Cookie-less World

Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.

Corporate directors with certain backgrounds and experiences exert greater influence over a company's strategic direction.
Careers

The Path to the Boardroom Can Be Opaque. Here’s a Roadmap.

An expert offers 6 tips for becoming board-ready.

Economics

Humanizing the U.S.–China Relationship

Escalating tensions between U.S. and Chinese governments make preserving in-person interactions between ordinary Chinese and Americans even more important.

person reaching for a package on a pantry shelf
Finance & Accounting

The Hedge Fund in Your Pantry

Many households utilize excess cash to support shopping habits that generate high financial returns.

Man paints outside of factory with green paint on a roller.
Finance & Accounting

Do Green Bonds Actually Lead to Rosy Returns?

And are the companies that issue them truly addressing climate issues? New research investigates.

Editor’s Picks

artist at easel with shadowy figure behind them pointing at them
Organizations

Why Artists Are Punished More Harshly Than Scientists for the Same Misconduct

It’s tough to separate the artist from the art, a new study finds—but easier to separate the scientist from the science.

Policy

AI Has Entered the Court. Is This Changing Umpires’ Calls?

The Hawk-Eye review system in professional tennis has made umpires more accurate in many cases—but not all.

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Immigrants spread across America
Policy

The Truth about U.S. Immigration

It is possible both to maximize the benefits of immigration and still maintain border security and support workers in sectors that immigrants may enter.

four people at a table with a domino game
Strategy

What Game Theory Can Teach Us about RICO Prosecutions

“If you’re on trial with 17 other people, the fear that somebody else will confess becomes much more realistic.”

Finance & Accounting

What Would a Capital One–Discover Deal Really Mean?

A financial expert considers the acquisition’s potential impact on credit-card networks, merchants, and consumers.

Marketing

When Persuading a Group, Beware the Allure of Consensus

We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.

Marketing

How to Grow in a Multichannel World

As e-commerce continues to expand, companies need to adapt their channel strategies to stay relevant. A marketing expert offers guidance for reaching customers.

Economics

When New Technology Arrives, Who Wins and Who Loses?

For tools that assist but don’t replace workers, novices benefit, while experienced employees take a hit.

Politics & Elections

How Trolls Poison Political Discussions for Everyone Else

Online political debate isn’t inherently toxic, a new study of Reddit commenters finds. Instead, it becomes toxic because of the kind of commenters who opt in.

Economics

How to Award Contracts When You’re Concerned about Quality

You want a good price, but you don’t want lousy workmanship. What’s a buyer to do?

Healthcare

Video: Understanding America’s Prescription Drug Market

A healthcare economist answers questions about pharmaceutical innovation, costs, and more.

Finance & Accounting

The Dos and Don’ts of Regulating AI

How can governments capitalize on AI’s benefits while minimizing its dangers? New research examines several policies—and identifies a promising approach.

Policy

What’s at Stake in the UFC Antitrust Case?

The outcome of the mixed-martial-arts saga could have wide-ranging implications for the future of global sports entertainment.

Organizations

Organizations Are Complex. Complexity Science Can Help Us Understand Them.

You can’t study the behavior of a flock by looking at individual birds. It’s time to bring that holistic approach to the social sciences, too.

Marketing

How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.

When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.

Leadership

Leaders, Do You Have a “Climate Capable” Mindset?

“We are going to have to be as transformative as the Industrial Revolution, but we have thirty years to do it rather than 150.”

person attending psychedelic therapy session
Entrepreneurship

Psychedelic-Assisted Therapy Is Going Mainstream. How Will the Industry Grow Around It?

While significant barriers remain—including regulatory uncertainty and the difficulty of scaling a labor-intensive treatment method—industry leaders see a path forward.

person at computer looking at personalized skateboard advertisement
Marketing

The Future of Targeted Advertising in a Cookie-less World

Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.

Careers

The Path to the Boardroom Can Be Opaque. Here’s a Roadmap.

An expert offers 6 tips for becoming board-ready.

Leadership

Podcast: What’s It Take to Get on a Board, Anyway?

It’s not like applying for a job. On this episode of The Insightful Leader, an expert demystifies the process.

Economics

Humanizing the U.S.–China Relationship

Escalating tensions between U.S. and Chinese governments make preserving in-person interactions between ordinary Chinese and Americans even more important.

Leadership

Podcast: AI Is a Tool. How Do We Want to Use It?

Generative AI is like “a hammer looking for a nail.” On this episode of The Insightful Leader: we have to decide what the nail should be.

Man paints outside of factory with green paint on a roller.
Finance & Accounting

Do Green Bonds Actually Lead to Rosy Returns?

And are the companies that issue them truly addressing climate issues? New research investigates.

Organizations

Why Artists Are Punished More Harshly Than Scientists for the Same Misconduct

It’s tough to separate the artist from the art, a new study finds—but easier to separate the scientist from the science.

Policy

AI Has Entered the Court. Is This Changing Umpires’ Calls?

The Hawk-Eye review system in professional tennis has made umpires more accurate in many cases—but not all.

person reaching for a package on a pantry shelf
Finance & Accounting

The Hedge Fund in Your Pantry

Many households utilize excess cash to support shopping habits that generate high financial returns.

Policy

The Truth about U.S. Immigration

It is possible both to maximize the benefits of immigration and still maintain border security and support workers in sectors that immigrants may enter.

Strategy

What Game Theory Can Teach Us about RICO Prosecutions

“If you’re on trial with 17 other people, the fear that somebody else will confess becomes much more realistic.”

Leadership

Podcast: Need to Make a Point? Tell a Good Story.

Plus: more leadership advice in this episode of The Insightful Leader’s “Ask Insight” series.

Finance & Accounting

What Would a Capital One–Discover Deal Really Mean?

A financial expert considers the acquisition’s potential impact on credit-card networks, merchants, and consumers.

group of people reacting to person attempting to persuade them by showing their approval
Marketing

When Persuading a Group, Beware the Allure of Consensus

We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.

Marketing

How to Grow in a Multichannel World

As e-commerce continues to expand, companies need to adapt their channel strategies to stay relevant. A marketing expert offers guidance for reaching customers.

Marketing

Podcast: Need Product Inspiration? Meet Your Customer in the Wild.

On this episode of The Insightful Leader: a consumer anthropologist takes us behind the scenes as she interviews a “pet parent.”

Economics

When New Technology Arrives, Who Wins and Who Loses?

For tools that assist but don’t replace workers, novices benefit, while experienced employees take a hit.

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