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Explore Our Coronavirus Coverage
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Organizations

Why Highly Esteemed Leaders Are Surprisingly Likely to Tank Their Next Project

Organizations should be leery of putting high-status leaders beyond scrutiny.

diverse group of students in a classroom
Social Impact

How Do Immigrant Students Affect Their Classmates’ Academic Performance?

While previous studies suggested a negative impact, new, more precise research shows these students often boost their U.S.-born peers’ test scores

Policy

Why Spending Big on U.S. Infrastructure Makes Sense

A Kellogg professor explains the new appetite for large public investment—and how the American Jobs Act would deliver.

Woman walking into boardroom with three seated men
Organizations

Companies Are Adding More Women to Their Boards. What’s Driving the Change?

“When your largest shareholders create a ruckus, you listen.”

researchers watch woman shopping
Marketing

When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors

New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.

employees unload pallets from a truck using hand carts
Operations

How the Pandemic Will (and Won’t) Change Companies’ Operations

From stocking grocery store shelves to pricing plane tickets, here’s what to expect.

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Social Impact

Why Companies Should Engage with Activists

As calls for social change grow louder, corporations that stay silent risk alienating both customers and employees.

Finance & Accounting

It’s Time for Central Banks to Start Issuing Their Own Digital Currencies. Yes, Even the Fed.

The case for why central banks and policymakers must jump in the race now or risk getting left behind.

Organizations

How Leaders Can Truly Improve Diversity, Equity, and Inclusion in Their Organizations

Two professors share research-backed tips for rethinking your recruiting efforts and getting the most out of diversity training.

Innovation

Keep Brainstorming—Your Best Ideas Are Still to Come

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

Finance & Accounting

Bonds. Corporate Bonds.

Corporate bond markets have proven remarkably resilient during the pandemic—and companies with strong credit are poised to benefit.

Economics

To Escape Jim Crow–Era Discrimination and Violence, Some Black Men Passed as White. But How Many?

Hundreds of thousands, according to a new study of Census data. Doing so provided some economic benefits but came at a great personal cost.

Operations

One Healthcare System’s Race to Distribute the COVID-19 Vaccine

A chief medical officer and a supply-chain expert discuss the nuances of the rollout.

Organizations

How Does a Polarized U.S. Move Beyond Its Current Conflicts?

A discussion about the psychology of group conflict, the risks of rampant misinformation, and the importance of resilient institutions.

Data Analytics

So Your Company Isn’t Getting the Most out of Analytics and AI. Here’s What to Do.

These tools have the possibility to transform your business. If you know how to harness them.

Finance & Accounting

How Useful Are ESG Ratings for Sustainable Investors?

These ratings are proliferating. Now there may be a better way to assess them.

Innovation

The Pandemic Could Accelerate Job Automation—and Inequality

Consequences for workers and cities could be bleak.

Latest Podcast Episodes

The visual alone is going to beat the verbal alone.
Marketing

Podcast: How to Tell Compelling Stories with Data Visualizations

On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

Innovation is increasingly privileging those in middle age or beyond.
Innovation

Podcast: How Can We Ramp Up Innovation?

On this episode of The Insightful Leader: what the data say about successful entrepreneurs and the types of policies that best support them.

So social awareness is not being self-focused, but other-focused.

Podcast: How to Boost Your Emotional Intelligence

Strong leadership is about more than being the smartest person in the room. On this episode of The Insightful Leader, we offer tips to become more aware of yourself and those around you.

Crises teach you a lot about your leaders.
Leadership

Podcast: To Lead Through a Crisis, You Need the “Straight, Unvarnished Truth”

On this episode of The Insightful Leader: Carbon’s Ellen Kullman, former CEO of DuPont, on having the right people around to hold up a mirror.

family ignores TV ads
Marketing

TV Advertising Is Usually Not Worth It

Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

aspects of the economy in mural form
Policy

With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy

A former Treasury official discusses where things stand now—and what the future might bring.

Student distance learning on computer at school
Social Impact

There’s an Education Gap Between Rural and Urban Communities. Can Technology Bridge It?

Researchers identified a program that helps rural students learn—and improves their incomes later in life.

people in a city wait for ride share cars
Operations

2 Ways to Improve Rideshares for Drivers and Customers

Research suggests there are ways to reduce costs and emissions, as well as help customers get picked up more quickly.

executive describes sustainable investments
Finance & Accounting

Understanding the Rapidly Evolving World of Sustainable Finance

It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.

woman standing confidently
Leadership

Executive Presence Isn’t One-Size-Fits-All. Here’s How to Develop Yours.

A professor and executive coach unpacks this seemingly elusive trait.

woman phone contact tracing
Policy

Contact Tracing Is Failing in the U.S. Here’s How to Fix It.

For starters, turn responsibility over to local organizations and communities, where trust is higher.

Repairmen remove film projector install digital projector
Marketing

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

Person skydives from prop plane
Marketing

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Social Impact

Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.

A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.

Customer in store checks out new products
Innovation

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Trader at computer monitors
Finance & Accounting

Rules to Limit Short-Term Trading Can Have Unintended Consequences

New research suggests that regulators should instead focus on broader investor access to information.

Editor’s Picks

Ambulance drives through austere neighborhood with mansions in background.
Economics

Why Do COVID-19 Death Rates Differ Wildly from Place to Place?

Researchers were surprised by the variable that best predicted fatalities.

Waiter brings package to homebound customer
Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Innovator and robot
Innovation

How to Ramp Up Innovation in the U.S.

From venture capital to immigration law, “we’re leaving an enormous amount on the table.”

consumer behavior researchers observe shopper
Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

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Epidemiologist and Politician give news conference
Policy

How Well Does COVID Public Policy Align with Science?

In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.

A job hunter googles job information.
Finance & Accounting

Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?

Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.

Woman leaps hurdles in office hallway
Innovation

5 Ways Established Companies Can Overcome Internal Hurdles to Innovation

Narrow the scope of your brainstorming sessions. And find the right champion for your project.

Operations

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Leadership

“Know What People Say About You in the Company.”

Former DuPont CEO Ellen Kullman shares her advice on establishing credibility—in a crisis, and throughout your career.

Leadership

Emotional Intelligence Is Key to Strong Leadership. Here’s How to Sharpen Yours.

A professor and executive coach offers tips for developing different components of EQ.

Finance & Accounting

How an Advice Hotline Is Making Farmers in India More Productive

Previous efforts to provide farmers with guidance fell short. But this venture went further.

Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Innovation

Why Do Some People Succeed after Failing, While Others Continue to Flounder?

A new study dispels some of the mystery behind breakthrough success.

Organizations

Don’t Let Your Company Culture Falter During the Pandemic

Changes to work routines offer opportunities to rethink and shore up your organization’s ethos.

Finance & Accounting

Should Local Governments Be Offering Tax Credits to Angel Investors?

New research casts doubt on whether these incentives actually spur innovation and economic growth.

Social Impact

How Racism Discouraged Volunteer Enlistment Immediately after Pearl Harbor

New research examines what happened when Black and Japanese men, who were battling discrimination at home, were asked to fight injustice abroad.

Healthcare

Is Pfizer’s COVID-19 Vaccine the Next Blockbuster Drug?

Investors are keeping a close eye on the drug firm’s vaccine advances. But the company’s longer-term fortunes may lie elsewhere.

Innovation

Meet Adam, the “Scientist” Who Never Sleeps

An excerpt from the book The Science of Science shows how robots may soon be able to run their own experiments—from start to finish.

Economics

How Auctions­ Help Solve Some of the World’s Most Complicated Problems

Whenever you turn your lights on, query Google, or stream a video on your phone, it’s likely an auction happened in the background. Our faculty discuss the decades of research that helped make auctions so ubiquitous.

people social distance in a town square
Policy

One Key Trait That Predicts How Much People Will Socially Distance

This new research could help policymakers deliver more effective COVID-safety messaging.

Economics

Meet the (Surprisingly Rational) COVID Consumer

Research on initial consumer spending shows that those at higher risk were making safer choices.

Recommended

Innovation

The Pandemic Could Accelerate Job Automation—and Inequality

Consequences for workers and cities could be bleak.

Policy

With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy

A former Treasury official discusses where things stand now—and what the future might bring.

Innovation

Podcast: How Can We Ramp Up Innovation?

On this episode of The Insightful Leader: what the data say about successful entrepreneurs and the types of policies that best support them.

Careers

Conservatives and Liberals Differ in How Aggressively They Recruit Women for Leadership Roles

But companies take note: a new study offers a simple intervention to curb gender bias early in the hiring process.

Social Impact

There’s an Education Gap Between Rural and Urban Communities. Can Technology Bridge It?

Researchers identified a program that helps rural students learn—and improves their incomes later in life.

Operations

2 Ways to Improve Rideshares for Drivers and Customers

Research suggests there are ways to reduce costs and emissions, as well as help customers get picked up more quickly.

Marketing

TV Advertising Is Usually Not Worth It

Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

woman phone contact tracing
Policy

Contact Tracing Is Failing in the U.S. Here’s How to Fix It.

For starters, turn responsibility over to local organizations and communities, where trust is higher.

Leadership

Executive Presence Isn’t One-Size-Fits-All. Here’s How to Develop Yours.

A professor and executive coach unpacks this seemingly elusive trait.

Repairmen remove film projector install digital projector
Marketing

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

executive describes sustainable investments
Finance & Accounting

Understanding the Rapidly Evolving World of Sustainable Finance

It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.

Podcast: How to Boost Your Emotional Intelligence

Strong leadership is about more than being the smartest person in the room. On this episode of The Insightful Leader, we offer tips to become more aware of yourself and those around you.

Marketing

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Social Impact

Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.

A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.

Customer in store checks out new products
Innovation

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Finance & Accounting

Rules to Limit Short-Term Trading Can Have Unintended Consequences

New research suggests that regulators should instead focus on broader investor access to information.

Politics & Elections

Do Powerful Politicians Play Favorites with Their Corporate Friends?

A new study examines the power of public scrutiny to keep high-ranking officials in check.

Economics

Why Do COVID-19 Death Rates Differ Wildly from Place to Place?

Researchers were surprised by the variable that best predicted fatalities.

Finance & Accounting

Does GameStop Signal the End of Short Selling as We Know It?

A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.

Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.