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Data Analytics

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

A new tool lets users pinpoint the nonprofit organizations having the greatest impact in the places and causes they care about.
Social Impact

Which Charity Will Do the Most Good with Your Donation? This Simple Tool Can Tell You.

Step one: choose a cause you care about. Step two: find out who’s having the most impact per dollar. Step three: donate with confidence.

Economists look back at what alternative monetary policies could have led to a quicker recovery from the financial crisis.
Economics

Two Ways the Economy Could Have Recovered Faster after the Great Recession

Doubling down on these monetary policies could help combat future financial crises.

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Organizations

How One Colorado Tech Firm Is Helping to Shape the Cannabis Industry

The key has been serving growers and retailers—as well as regulators.

Economics

What’s Causing Wage Stagnation in America?

Previous explanations pointed to globalization and automation. But research shows that employer concentration is also to blame.

Leadership

Why Your Next Brainstorm Should Begin with an Embarrassing Story

This counterintuitive exercise can spark creativity.

Policy

Dozens of New Terrorist Organizations Emerge Each Year. Which Ones Will Become Most Dangerous?

A new tool gets at the answer using the same techniques that investors use to evaluate startups.

Economics

How Raising the Sales Tax Could Help Fight a Recession

New research points to a counterintuitive new tool to spur spending.

Marketing

Take 5: How to Be a Savvy Holiday Shopper

Kellogg researchers explain the psychology of consumer decision-making.

Latest Podcast Episodes

Organizations

Podcast: How You Should Divvy Up Work between People and Machines

On this episode of The Insightful Leader: strategies for building a happier, more productive workplace.

Careers

Podcast: Be Bold and Get What You Want

Done playing it safe? On this episode of The Insightful Leader, a three-time CEO offers advice on how to make difficult requests.

insightful leader presenting ourselves in a positive light
Leadership

Podcast: Can a Little Embarrassment Make Your Team More Creative?

On this episode of The Insightful Leader: new research suggests an unusual icebreaker to try at your next brainstorming session.

Interim Dean Kathleen Hagerty speaks at the Kellogg Global Hub.

Podcast: What Leaders Can Do to Build Trust Quickly

Lessons from Kellogg’s interim dean on establishing credibility, encouraging criticism, and empowering your team.

A to-do list with easy and hard tasks
Organizations

Why You Should Skip the Easy Wins and Tackle the Hard Task First

New research shows that you and your organization lose out when you procrastinate on the difficult stuff.

entrepreneurs develop brand personality and logo
Marketing

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

rugby defenders against cyberattack
Leadership

How Business Leaders Can Prepare for a Cyberattack

The former head of U.S. Cyber Command explains why any company can be a target.

An upcoming sales tax spurs car sales.
Economics

How Raising the Sales Tax Could Help Fight a Recession

New research points to a counterintuitive new tool to spur spending.

A salesperson tries storytelling to market a product.
Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

Researchers examine why prescription drug prices and labor costs are lower in Canada than the U.S.
Healthcare

Would “Medicare for All” Really Reduce Healthcare Costs in the U.S.?

Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.

Editor’s Picks

Indian flag with economic indicator signage
Economics

India’s Economy Is Slowing Down. What Happens Next?

The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.

people and robots enjoy working together
Organizations

How to Create a Human-Friendly Workplace in an Age of Automation

Three ways humans and machines can work together—to the benefit of organizations and their employees.

Scientists who experienced an early-career setback succeeded more in the long run, new research shows.
Careers

Early Career Failures Can Make You Stronger in the Long Run

A study of young scientists who were denied grants provides a striking example of why you should never give up.

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to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

physical vs intangible investment
Economics

Companies Are Shifting Investment Away from Physical Capital, with Far-Reaching Consequences

Buildings and machinery are out. Software, IP, and research are in. Here’s why it matters.

robot delivers lemonade to thirsty customer
Marketing

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

A man decides whether to buy an extended warranty for a TV.
Economics

No, Extended Warranties Are Usually Not Worth It

So why do so many people keep buying them?

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Careers

Take 5: What Business Leaders Can Learn from the Military

Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.

Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Economics

Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons

Parents, your children are taking their cues about gender roles from you.

Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Marketing

Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.

It’s a surprisingly simple way to thwart our irrational impulses.

Economics

Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health

But a small tweak to how trading orders are processed could help.

Careers

How to Get the Ear of Your CEO—And What to Say When You Have It

Every interaction with the top boss is an audition for senior leadership.

Social Impact

How to Create a Diverse Board of Directors and Empower It to Thrive

Two experts share tips on expanding your candidate pool and ensuring that new members are heard.

Policy

Why Antitrust Regulators Don’t Scare Big Tech

A business law expert explains why the market is more likely than the government to rein in Apple, Amazon, Facebook, and Google.

person, robot, and elephant make still life drawing.
Innovation

The Appeal of Handmade in an Era of Automation

This excerpt from the book “The Power of Human” explains why we continue to equate human effort with value.

Leadership

How to Establish Yourself as an Interim Leader

Kathleen Hagerty reflects back on her year as interim dean of the Kellogg School.

Recommended

Economics

India’s Economy Is Slowing Down. What Happens Next?

The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.

Economics

How Raising the Sales Tax Could Help Fight a Recession

New research points to a counterintuitive new tool to spur spending.

A salesperson tries storytelling to market a product.
Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

Healthcare

Would "Medicare for All" Really Reduce Healthcare Costs in the U.S.?

Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.

Economics

Companies Are Shifting Investment Away from Physical Capital, with Far-Reaching Consequences

Buildings and machinery are out. Software, IP, and research are in. Here’s why it matters.

robot delivers lemonade to thirsty customer
Marketing

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

people and robots enjoy working together
Organizations

How to Create a Human-Friendly Workplace in an Age of Automation

Three ways humans and machines can work together—to the benefit of organizations and their employees.

Economics

No, Extended Warranties Are Usually Not Worth It

So why do so many people keep buying them?

Careers

Take 5: The Case for Being More Authentic at Work

When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.

Careers

Early Career Failures Can Make You Stronger in the Long Run

A study of young scientists who were denied grants provides a striking example of why you should never give up.

Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Careers

Take 5: What Business Leaders Can Learn from the Military

Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.

Digital advertising scientists study an online shopper.
Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Economics

Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons

Parents, your children are taking their cues about gender roles from you.

Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Economics

Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health

But a small tweak to how trading orders are processed could help.

New board members interview with board of directors
Social Impact

How to Create a Diverse Board of Directors and Empower It to Thrive

Two experts share tips on expanding your candidate pool and ensuring that new members are heard.

employee presents to CEO in elevator
Careers

How to Get the Ear of Your CEO—And What to Say When You Have It

Every interaction with the top boss is an audition for senior leadership.