Marketing
Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention
Louder, busier commercials are the new norm. And they seem to be working.
Organizations
The Surprising Way Crowd Size Affects Our Tendency to Cheat
Organizations would be wise to understand the psychology behind this phenomenon.
Social Impact
For Those Living in Poverty, Therapy Can Have Benefits Beyond Mental Health
A large study suggests that cognitive behavioral therapy can also improve physical health and economic outcomes.
Policy
How Former Enemies Can Develop Trust
A simple intervention can help diffuse animosity toward onetime armed foes, a study shows.
Politics & Elections
When Political Discussions Get Heated, Is It Best to Just Stay Out of It?
Keeping your head down when hot-button topics arise could come at a cost to your reputation.
Finance & Accounting
Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy
In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.
Extraordinary Brands and How to Build Them.
Introducing Insight Unpacked Season 1, a new podcast series from Kellogg Insight. Learn about building a new brand (or reviving an old one), from naming and logo design to brand storytelling and measuring brand health.
Organizations
The Surprising Way Crowd Size Affects Our Tendency to Cheat
Organizations would be wise to understand the psychology behind this phenomenon.
Social Impact
For Those Living in Poverty, Therapy Can Have Benefits Beyond Mental Health
A large study suggests that cognitive behavioral therapy can also improve physical health and economic outcomes.
Policy
How Former Enemies Can Develop Trust
A simple intervention can help diffuse animosity toward onetime armed foes, a study shows.
Politics & Elections
When Political Discussions Get Heated, Is It Best to Just Stay Out of It?
Keeping your head down when hot-button topics arise could come at a cost to your reputation.
Finance & Accounting
Jeff Ubben Explains His “Anti-ESG ESG” Investment Strategy
In a recent conversation with Kellogg’s Robert Korajczyk, the hedge-fund leader breaks down his unique approach to mission-driven investing.
Social Impact
How to Build a More Diverse Environmental Movement
People of color will disproportionately suffer from climate change, yet there is a striking lack of diversity in mainstream environmental organizations. Broadening what counts as an environmental issue could build a larger, more inclusive coalition.
Innovation
The Desire to Be Acquired Is Stifling Innovation at Startups
The result is “more-conventional, less-radical, less-novel innovation,” adding a new wrinkle to antitrust debates.
Strategy
Where Does Capitalism Go Next?
A conversation on “creative destruction,” growth, and designing a more equitable capitalist future.
Finance & Accounting
How Is the Twitter–Musk Showdown Likely to Play Out? An Expert Weighs In.
“In my view, there is a lot of hypocrisy here from Musk.”
Careers
Take 5: Learn to Love Networking (or at Least Tolerate It)
A look at the social and psychological factors that can make networking uncomfortable and how to overcome them.
Careers
What to Consider Before Taking a Job at a Family-Owned Business
Working for a family firm can be rewarding, but you should do your homework first to make sure it’s the right place for you.
Healthcare
Where Is the U.S. Healthcare Industry Headed?
New business models abound, private equity is expanding, and healthcare workers are hard to find.
Finance & Accounting
Real Estate Investors See Opportunity, Despite Inflation and Uncertainty
“The pace at which the world is changing in terms of how people use space is extremely exciting.”
Social Impact
How to Measure Your Organization’s Social Impact
Smart people and good intentions don’t guarantee success. You need a thoughtful plan to measure what you are actually accomplishing.
Latest Podcast Episodes
Marketing
Podcast: Why Does Your Brand Need to Exist?
In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.
Entrepreneurship
Podcast: How Can Entrepreneurs Develop a Stellar Sales Pitch?
On this episode of The Insightful Leader’s “Ask Insight,” two seasoned entrepreneurs share wisdom from the trenches.
Leadership
Podcast: Managing Up, Managing Across, and Retaining Your Best Employees
On this episode of The Insightful Leader’s “Ask Insight”: you asked and our faculty answered. We dig into a mailbox of listener questions on leadership and management.
Healthcare
Consumers Pay When Generic Drug Companies Collude. Here’s a Way to Stop Them.
Price-fixing by pharmaceutical cartels can cost billions, and the threat of lawsuits isn’t enough to deter it.
Finance & Accounting
Can Investors Create Profitable Trading Strategies Based on Academic Findings?
It hasn’t been clear if information from the ivory tower translates to the trading-room floor. A new study tackles the question by looking at research on earnings announcements.
Finance & Accounting
Apple’s Inflation Problem
The company faces a “double whammy” due to its cash hoarding.
Marketing
For Brands, Perfection Is Out and Authenticity Is In
“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”
Marketing
The Psychological Factor That Helps Shape Our Moral Decision-Making
We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.
Policy
Larry Summers on Inflation and the Fed’s Attempts to Cool the Economy
In a recent Q&A with Kellogg’s Jan Eberly, Summers is skeptical that the economy can achieve a “soft landing.”
Policy
Tackling Global Poverty Takes More Than Cash
New research points to the power of including psychosocial interventions—such as group problem-solving—alongside economic ones.
Economics
Why Are U.S. Companies Hoarding So Much Cash?
More than anything else, it comes down to taxes.
Policy
China Is Caught in a COVID-19 Trap of Its Own Making
Why moderating its “zero-COVID” strategy is proving difficult.
Strategy
Be a Better Negotiator by Having a “BATNA”
Understand where you’re going when you can’t get to yes.
Leadership
Take 5: How to Be a Better Mentor
Be sure your mentee “owns” the relationship—and don’t shy away from tough conversations.
Editor’s Picks
Economics
How Does Economic Uncertainty Play Out at the Local Level?
Indexing policy uncertainty by state provides new insights—and offers local governments a cautionary tale.
Economics
3 Economic Implications of Russia’s War on Ukraine
“We are seeing a world that’s going to be less than the sum of its parts.”
Healthcare
We Hear a Lot about New Drugs. But What Spurs Innovation in Medical Procedures?
There’s been little research on what brings about new procedures, despite how life-changing they can be.
Economics
When Interest Rates Climb, Some Workers Are Left Behind
When the Fed moves to cool the economy, it can disproportionately hurt female, Black, and less-educated workers in slack labor markets.
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to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Marketing
To Boost Engagement, News Orgs Need to Reconsider the Click
Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.
Healthcare
How Social Stigma Can Dissuade Us from Taking Care of Our Health
A new study explores the decisions that go into seeking preventative care.
Organizations
Is a Four-Day Workweek Right for Your Company?
There’s a reason more and more organizations are considering this option.
Finance & Accounting
What Can We Learn from Amazon’s Stock Split?
We may have to wait and see what this move signals for the tech sector.
Economics
Will Putin’s War Slow China’s Growth?
The additional spike in food and energy prices caused by the Russia–Ukraine conflict could be devastating for China. But the country’s neutral political stance toward the war may also yield economic gains.
Policy
5 Things You May Not Know about Tax Policy
How do income taxes impact people’s career choices? And do soda taxes actually work?
Add Insight
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Policy
How Climate Disasters Ripple Through the Labor Market
Environmental crises are increasingly leading workers to migrate. What happens next?
Marketing
We React Differently to Paper vs. Digital Requests
Our willingness to act virtuously changes depending on how we’re asked.
Leadership
3 DEI Leadership Lessons from Ketanji Brown Jackson’s Supreme Court Nomination
Studying Biden’s nomination process can help leaders “better connect their creeds and their deeds.”
Social Impact
Why Accusations of Discrimination Often Morph into Debates about Free Speech
A study of the psychology behind this common rhetorical tactic.
Data Analytics
How Gig Workers Push Back Against Their “Digital Boss”
Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.
Strategy
What Does the Invasion of Ukraine Mean for Cybersecurity?
Former NSA director Michael Rogers discusses the implications for companies.
Finance & Accounting
Meme Trading Is Not Dead—It Will Continue to Rile Markets
Investors are going to continue using social media to gain a trading edge.
Economics
6 Takeaways on Today’s Economy
A finance professor breaks down the data on inflation, the labor market, and the future of cities.
Marketing
Why Are Super Bowl Ads a Spectator Sport?
With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe
Entrepreneurship
How to Talk About Selling Your Startup without Causing Everyone to Panic
An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.
Finance & Accounting
Would Housing Cost Less If It Were Easier to Build New Homes? Surprisingly, Not Much.
A new study suggests that supply and demand are only part of a complex problem.
Policy
Psychological Factors—More Than Demographics—Drive Vaccine Behavior
The finding gives policymakers and medical professionals an important tool.
Careers
Why Are Some People More Reluctant to Network Than Others?
The key seems to be how people perceive their own success and professional value.
Marketing
7 Sins of the Creative Brief
Why having a bad creative brief—or no brief at all—can sink an advertising campaign.
Recommended
Leadership
Podcast: Managing Up, Managing Across, and Retaining Your Best Employees
On this episode of The Insightful Leader’s “Ask Insight”: you asked and our faculty answered. We dig into a mailbox of listener questions on leadership and management.
Healthcare
Where Is the U.S. Healthcare Industry Headed?
New business models abound, private equity is expanding, and healthcare workers are hard to find.
Finance & Accounting
Real Estate Investors See Opportunity, Despite Inflation and Uncertainty
“The pace at which the world is changing in terms of how people use space is extremely exciting.”
Leadership
Podcast: What One School District’s Fiasco Says About the Strengths and Limits of AI
On this episode of The Insightful Leader: When Boston Public Schools looked to algorithms to solve equity issues and save money, it ran into a roadblock—the complicated lives of parents and students.
Social Impact
How to Measure Your Organization’s Social Impact
Smart people and good intentions don’t guarantee success. You need a thoughtful plan to measure what you are actually accomplishing.
Politics & Elections
Take 5: Democracies and How They Thrive
A look at this form of government at a time when democracy is under stress around the world.
Economics
Did China’s One-Child Policy Prompt Households to Save More?
Researchers investigate whether the lack of a “family safety net” is responsible for China’s singularly high household savings rate.
Economics
How Local Disruptions Can Affect the Global Supply Chain
A new study of the Kenyan flower industry can help buyers and suppliers prepare for uncertainty.
Economics
How One Tax Reform Led to More Women in the Workforce Decades Later
A study of a major fiscal change in Italy shows how much individual lives are affected when governments get more efficient.
Healthcare
Consumers Pay When Generic Drug Companies Collude. Here’s a Way to Stop Them.
Price-fixing by pharmaceutical cartels can cost billions, and the threat of lawsuits isn’t enough to deter it.
Leadership
Podcast: Executive Presence—Do You Have It?
This week, an episode from the archives: It’s not enough to be good at your job. On this episode of The Insightful Leader, learn how to develop the gravitas that commands attention and respect.
Finance & Accounting
Can Investors Create Profitable Trading Strategies Based on Academic Findings?
It hasn’t been clear if information from the ivory tower translates to the trading-room floor. A new study tackles the question by looking at research on earnings announcements.
Finance & Accounting
Apple’s Inflation Problem
The company faces a “double whammy” due to its cash hoarding.
Marketing
For Brands, Perfection Is Out and Authenticity Is In
“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”
Marketing
The Psychological Factor That Helps Shape Our Moral Decision-Making
We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.
Policy
Larry Summers on Inflation and the Fed’s Attempts to Cool the Economy
In a recent Q&A with Kellogg’s Jan Eberly, Summers is skeptical that the economy can achieve a “soft landing.”
Leadership
Podcast: What People Get Wrong about Setting Goals
On this episode of The Insightful Leader, we hear how leaders can help their teams—and themselves—turn ambitious goals into reality.
Policy
Tackling Global Poverty Takes More Than Cash
New research points to the power of including psychosocial interventions—such as group problem-solving—alongside economic ones.
Economics
Why Are U.S. Companies Hoarding So Much Cash?
More than anything else, it comes down to taxes.