Data Analytics
How Companies Can Mine Online Reviews for Product-Development Gold
The right techniques can uncover valuable insights in user-generated content.
Social Impact
Which Charity Will Do the Most Good with Your Donation? This Simple Tool Can Tell You.
Step one: choose a cause you care about. Step two: find out who’s having the most impact per dollar. Step three: donate with confidence.
Economics
Two Ways the Economy Could Have Recovered Faster after the Great Recession
Doubling down on these monetary policies could help combat future financial crises.
Operations
A Simple Way to Make Your Customers More Satisfied with Their Deliveries
Hint: It comes down to when you send status updates.
Cutting-edge thought leadership for executives
Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.
Social Impact
Which Charity Will Do the Most Good with Your Donation? This Simple Tool Can Tell You.
Step one: choose a cause you care about. Step two: find out who’s having the most impact per dollar. Step three: donate with confidence.
Economics
Two Ways the Economy Could Have Recovered Faster after the Great Recession
Doubling down on these monetary policies could help combat future financial crises.
Operations
A Simple Way to Make Your Customers More Satisfied with Their Deliveries
Hint: It comes down to when you send status updates.
Organizations
How One Colorado Tech Firm Is Helping to Shape the Cannabis Industry
The key has been serving growers and retailers—as well as regulators.
Economics
What’s Causing Wage Stagnation in America?
Previous explanations pointed to globalization and automation. But research shows that employer concentration is also to blame.
Leadership
Why Your Next Brainstorm Should Begin with an Embarrassing Story
This counterintuitive exercise can spark creativity.
Policy
Dozens of New Terrorist Organizations Emerge Each Year. Which Ones Will Become Most Dangerous?
A new tool gets at the answer using the same techniques that investors use to evaluate startups.
Economics
How Raising the Sales Tax Could Help Fight a Recession
New research points to a counterintuitive new tool to spur spending.
Marketing
Take 5: How to Be a Savvy Holiday Shopper
Kellogg researchers explain the psychology of consumer decision-making.
Latest Podcast Episodes
Organizations
Podcast: How You Should Divvy Up Work between People and Machines
On this episode of The Insightful Leader: strategies for building a happier, more productive workplace.
Careers
Podcast: Be Bold and Get What You Want
Done playing it safe? On this episode of The Insightful Leader, a three-time CEO offers advice on how to make difficult requests.
Leadership
Podcast: Can a Little Embarrassment Make Your Team More Creative?
On this episode of The Insightful Leader: new research suggests an unusual icebreaker to try at your next brainstorming session.
Podcast: What Leaders Can Do to Build Trust Quickly
Lessons from Kellogg’s interim dean on establishing credibility, encouraging criticism, and empowering your team.
Organizations
Why You Should Skip the Easy Wins and Tackle the Hard Task First
New research shows that you and your organization lose out when you procrastinate on the difficult stuff.
Marketing
Entrepreneurs, Don’t Let Branding Become an Afterthought
Start defining your brand strategy on day one. Your future self will thank you.
Leadership
How Business Leaders Can Prepare for a Cyberattack
The former head of U.S. Cyber Command explains why any company can be a target.
Economics
How Raising the Sales Tax Could Help Fight a Recession
New research points to a counterintuitive new tool to spur spending.
Marketing
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Healthcare
Would “Medicare for All” Really Reduce Healthcare Costs in the U.S.?
Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.
Editor’s Picks
Economics
India’s Economy Is Slowing Down. What Happens Next?
The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.
Organizations
How to Create a Human-Friendly Workplace in an Age of Automation
Three ways humans and machines can work together—to the benefit of organizations and their employees.
Careers
Early Career Failures Can Make You Stronger in the Long Run
A study of young scientists who were denied grants provides a striking example of why you should never give up.
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Economics
Companies Are Shifting Investment Away from Physical Capital, with Far-Reaching Consequences
Buildings and machinery are out. Software, IP, and research are in. Here’s why it matters.
Marketing
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Add Insight
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.
Marketing
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Careers
Take 5: What Business Leaders Can Learn from the Military
Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.
Marketing
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Economics
Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons
Parents, your children are taking their cues about gender roles from you.
Careers
Nobel Prize Winners—They’re Just Like Us!
The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.
Marketing
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Economics
Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health
But a small tweak to how trading orders are processed could help.
Careers
How to Get the Ear of Your CEO—And What to Say When You Have It
Every interaction with the top boss is an audition for senior leadership.
Social Impact
How to Create a Diverse Board of Directors and Empower It to Thrive
Two experts share tips on expanding your candidate pool and ensuring that new members are heard.
Policy
Why Antitrust Regulators Don’t Scare Big Tech
A business law expert explains why the market is more likely than the government to rein in Apple, Amazon, Facebook, and Google.
Innovation
The Appeal of Handmade in an Era of Automation
This excerpt from the book “The Power of Human” explains why we continue to equate human effort with value.
Leadership
How to Establish Yourself as an Interim Leader
Kathleen Hagerty reflects back on her year as interim dean of the Kellogg School.
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India’s Economy Is Slowing Down. What Happens Next?
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Economics
How Raising the Sales Tax Could Help Fight a Recession
New research points to a counterintuitive new tool to spur spending.
Marketing
Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.
New research reveals why sometimes sticking to the facts is your best bet.
Healthcare
Would "Medicare for All" Really Reduce Healthcare Costs in the U.S.?
Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.
Economics
Companies Are Shifting Investment Away from Physical Capital, with Far-Reaching Consequences
Buildings and machinery are out. Software, IP, and research are in. Here’s why it matters.
Marketing
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
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Organizations
How to Create a Human-Friendly Workplace in an Age of Automation
Three ways humans and machines can work together—to the benefit of organizations and their employees.
Careers
Take 5: The Case for Being More Authentic at Work
When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.
Careers
Early Career Failures Can Make You Stronger in the Long Run
A study of young scientists who were denied grants provides a striking example of why you should never give up.
Finance & Accounting
Is Maximizing Shareholder Value a Thing of the Past?
Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.
Marketing
First Impressions Matter for Groups, Too
Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.
Careers
Take 5: What Business Leaders Can Learn from the Military
Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.
Marketing
Is Your Digital-Advertising Strategy Paying Off?
Brands are demanding evidence that campaigns are working. Here’s what they should be asking.
Economics
Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons
Parents, your children are taking their cues about gender roles from you.
Careers
Nobel Prize Winners—They’re Just Like Us!
The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.
Marketing
Too Many Options? Here’s a Data Visualization Technique That Can Lead to Better Decisions.
It’s a surprisingly simple way to thwart our irrational impulses.
Economics
Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health
But a small tweak to how trading orders are processed could help.
Social Impact
How to Create a Diverse Board of Directors and Empower It to Thrive
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Careers
How to Get the Ear of Your CEO—And What to Say When You Have It
Every interaction with the top boss is an audition for senior leadership.