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A to-do list with easy and hard tasks
Organizations

Why You Should Skip the Easy Wins and Tackle the Hard Task First

New research shows that you and your organization lose out when you procrastinate on the difficult stuff.

A counter terrorism team predicts terrorist group lethality.
Policy

Dozens of New Terrorist Organizations Emerge Each Year. Which Ones Will Become Most Dangerous?

A new tool gets at the answer using the same techniques that investors use to evaluate startups.

protestors boycott a company meeting
Organizations

In an Era of Easy Outrage, When Should Brands Take a Stand?

A Kellogg professor explains how companies can navigate boycotts while staying connected with customers.

Commercial mortgages before and after Dodd Frank
Economics

How Dodd-Frank Made Commercial Mortgage Loans Safer

The financial reform bill increased the cost of certain loans, but lowered the risk of default.

Cutting-edge thought leadership for executives

Optimize your marketing channels’ impact by joining one of Kellogg’s Executive Education classes in Marketing & Sales.

Economics

How Raising the Sales Tax Could Help Fight a Recession

New research points to a counterintuitive new tool to spur spending.

Marketing

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

Leadership

How Business Leaders Can Prepare for a Cyberattack

The former head of U.S. Cyber Command explains why any company can be a target.

Economics

India’s Economy Is Slowing Down. What Happens Next?

The country’s chief economic advisor discusses how labor, trade, and energy factor into the country’s economic outlook.

Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

Healthcare

Would “Medicare for All” Really Reduce Healthcare Costs in the U.S.?

Single payer drives significant savings in countries like Canada. But new research suggests it might play out differently in the U.S.

Careers

Take 5: How to Be Prepared for Important Career Moments

Expert advice on getting ready to network, negotiate, or make your case to the CEO.

Latest Podcast Episodes

insightful leader presenting ourselves in a positive light bigplay
Leadership

Podcast: Can a Little Embarrassment Make Your Team More Creative?

On this episode of The Insightful Leader: new research suggests an unusual icebreaker to try at your next brainstorming session.

Interim Dean Kathleen Hagerty speaks at the Kellogg Global Hub. bigplay

Podcast: What Leaders Can Do to Build Trust Quickly

Lessons from Kellogg’s interim dean on establishing credibility, encouraging criticism, and empowering your team.

An entrepreneur faces many routes for startup success. bigplay
Careers

Podcast: Let Your Purpose Guide Your Career

How to “align your role with your soul.”

An entrepreneur sketches her new business. bigplay
Innovation

Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

physical vs intangible investment
Economics

Companies Are Shifting Investment Away from Physical Capital, with Far-Reaching Consequences

Buildings and machinery are out. Software, IP, and research are in. Here’s why it matters.

robot delivers lemonade to thirsty customer
Marketing

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

people and robots enjoy working together
Organizations

How to Create a Human-Friendly Workplace in an Age of Automation

Three ways humans and machines can work together—to the benefit of organizations and their employees.

A man decides whether to buy an extended warranty for a TV.
Economics

No, Extended Warranties Are Usually Not Worth It

So why do so many people keep buying them?

Scientists who experienced an early-career setback succeeded more in the long run, new research shows.
Careers

Early Career Failures Can Make You Stronger in the Long Run

A study of young scientists who were denied grants provides a striking example of why you should never give up.

An executive tries to be an authentic leader.
Careers

Take 5: The Case for Being More Authentic at Work

When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.

Editor’s Picks

First impressions of groups matter
Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

CEO listens to stakeholders including customers, employees, and the community.
Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

Digital advertising scientists study an online shopper.
Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

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We’ll send you one email a week with content you actually want to read, curated by the Insight team.

New research suggests that the careers of Nobel laureates may largely resemble those of other scientists.
Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Parents' belief in traditional gender roles can affect daughters' math performance.
Economics

Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons

Parents, your children are taking their cues about gender roles from you.

Add Insight
to your inbox.

We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Careers

How to Get the Ear of Your CEO—And What to Say When You Have It

Every interaction with the top boss is an audition for senior leadership.

Social Impact

How to Create a Diverse Board of Directors and Empower It to Thrive

Two experts share tips on expanding your candidate pool and ensuring that new members are heard.

Policy

Why Antitrust Regulators Don’t Scare Big Tech

A business law expert explains why the market is more likely than the government to rein in Apple, Amazon, Facebook, and Google.

Policy

The Business Case for Comprehensive Immigration Reform

Two economists propose a bipartisan immigration overhaul, with an eye towards the future of the labor force.

Politics & Elections

When People Think Their Neighbors Support Trump, They’re More Likely to Express Anti-immigrant Views

Social norms are powerful—but fluid. A study of the 2016 election shows how they can change.

Careers

Ready to Reenter the Workforce? Read This First.

Four suggestions for transitioning back to work after a long break.

Finance & Accounting

The Groucho Marx Theory of Efficient Markets

A finance professor argues that markets remain efficient only if enough people believe they are not.

Leadership

Need to Make a Critical Decision? Here’s How to Ensure You Have the Right Intel.

A former Army colonel shares four steps leaders can take to get the information they need when they need it.

Marketing

How Anger Can Help Us Make Better Decisions

Yes, you read that right: Sometimes being mad helps you focus on what you want.

Organizations

Numeric Performance Reviews Can Be Biased Against Women

The ten-point scale favors men in some situations. But a simple change to the rating system can level the playing field.

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.

person, robot, and elephant make still life drawing.
Innovation

The Appeal of Handmade in an Era of Automation

This excerpt from the book “The Power of Human” explains why we continue to equate human effort with value.

Leadership

How to Establish Yourself as an Interim Leader

Kathleen Hagerty reflects back on her year as interim dean of the Kellogg School.

Recommended

Finance & Accounting

Is Maximizing Shareholder Value a Thing of the Past?

Top CEOs recently “redefined” the purpose of a corporation. Kellogg faculty weigh in.

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Careers

Take 5: What Business Leaders Can Learn from the Military

Army colonels share advice on recruiting millennials, managing up, and keeping the broader mission in mind.

Digital advertising scientists study an online shopper.
Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Economics

Daughters’ Math Scores Suffer When They Grow Up in a Family That’s Biased Towards Sons

Parents, your children are taking their cues about gender roles from you.

Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Economics

Some High-Frequency Trading Strategies Can Damage the Stock Market’s Health

But a small tweak to how trading orders are processed could help.

employee presents to CEO in elevator
Careers

How to Get the Ear of Your CEO—And What to Say When You Have It

Every interaction with the top boss is an audition for senior leadership.

New board members interview with board of directors
Social Impact

How to Create a Diverse Board of Directors and Empower It to Thrive

Two experts share tips on expanding your candidate pool and ensuring that new members are heard.

Federal interrogator grills smartphone.
Policy

Why Antitrust Regulators Don’t Scare Big Tech

A business law expert explains why the market is more likely than the government to rein in Apple, Amazon, Facebook, and Google.

Policy

The Business Case for Comprehensive Immigration Reform

Two economists propose a bipartisan immigration overhaul, with an eye towards the future of the labor force.

Politics & Elections

When People Think Their Neighbors Support Trump, They’re More Likely to Express Anti-immigrant Views

Social norms are powerful—but fluid. A study of the 2016 election shows how they can change.

Careers

Ready to Reenter the Workforce? Read This First.

Four suggestions for transitioning back to work after a long break.

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.

Two teams coordinate a plan on the phone.
Leadership

Need to Make a Critical Decision? Here’s How to Ensure You Have the Right Intel.

A former Army colonel shares four steps leaders can take to get the information they need when they need it.

Finance & Accounting

The Groucho Marx Theory of Efficient Markets

A finance professor argues that markets remain efficient only if enough people believe they are not.

Marketing

How Anger Can Help Us Make Better Decisions

Yes, you read that right: Sometimes being mad helps you focus on what you want.

Organizations

What Makes a Corporate Board Member Most Influential?

New research explores what it takes for directors to drive big-picture strategic change at a company.