Kellogg School of Management at Northwestern University

Operations

Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

Social media data can help predict consumer demand.

Policy

When Corporations Donate to Candidates, Are They Buying Influence?

The surprising result suggests the need to rethink the role of money in politics.

Accounting

Investors Prefer It When Corporations Are Specific about the Risk They Face

The market values detailed risk disclosures. But executives should be cautious about oversharing.

Trust

Podcast: Why Do So Many People Distrust the News?

Plus, how to avoid being duped by fake news yourself.

Strategy

When Picking the Wrong Person for the Job Is the Right Move

Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.

Data Analytics

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Culture

Take 5: How Power Dynamics Shape Our Behavior

Power—or the lack of it—impacts everything from snack choices to economic growth.

Collaboration

The Science Behind the Growing Importance of Collaboration

Plus, ideas for designing spaces that encourage employees to team up in unique ways.

Careers

How Innovators Choose Their Next Career Move

There is an overarching pattern in how innovators, like Elon Musk, shift their focus over time.

Marketing

Are You Offering Your Children Too Many Choices?

Deciding between an abundance of options leads to less engagement with the final choice.

Neurocinematics suggests that by studying moviegoers' collective consciousness, one can predict a movie's box office sales.

Marketing

Monitoring Moviegoers’ Brains Can Predict Box Office Success

For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.

Marketing

What Is a Brand Really Worth?

A global standard can help executives understand how powerful an asset they have.

Healthcare

What Happens to Healthcare Costs When Nonprofit Hospitals Take a Financial Hit?

The answer has implications for the debate over the Affordable Care Act.

Finance

What Makes Oil Prices So Volatile?

There’s more to the story than OPEC. Plus, how fracking stands to change the market.

Entrepreneurship

Waiting to Protect Intellectual Property Could Doom Your Startup

Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.

Finance

Why Has CEO Pay Grown So Much Faster Than the Average Worker’s?

A key component in growing pay disparity is how well executives harness new technologies.

Policy

When Corporations Donate to Candidates, Are They Buying Influence?

Accounting

Investors Prefer It When Corporations Are Specific about the Risk They Face

Trust

Podcast: Why Do So Many People Distrust the News?

Strategy

When Picking the Wrong Person for the Job Is the Right Move

Data Analytics

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Culture

Take 5: How Power Dynamics Shape Our Behavior

Collaboration

The Science Behind the Growing Importance of Collaboration

Careers

How Innovators Choose Their Next Career Move

Marketing

Are You Offering Your Children Too Many Choices?

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Marketing

Monitoring Moviegoers’ Brains Can Predict Box Office Success

Marketing

What Is a Brand Really Worth?

Healthcare

What Happens to Healthcare Costs When Nonprofit Hospitals Take a Financial Hit?

Finance

What Makes Oil Prices So Volatile?

Entrepreneurship

Waiting to Protect Intellectual Property Could Doom Your Startup

Finance

Why Has CEO Pay Grown So Much Faster Than the Average Worker’s?

Building Strong Brands

The High Cost of Poor Service

Code Red

The Anthem-Cigna Merger

Harry Kraemer

Harry Kraemer: From Fortune 500 CEO To A Favorite Kellogg Professor (Article)

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