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The Insightful Leader

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Storytelling, shrinkflation, and more
Sent to subscribers on November 6, 2024
Need a break from the wall-to-wall U.S. election coverage? Look no further. Here’s a roundup of uplifting stories we’ve published recently that you may have missed.Story power! When it comes to creating a world we want to live in, don’t underestimate the power of stories. Research by a team of... more
Are you a connector?
Sent to subscribers on October 30, 2024
A large condo building recently went up across the street from my house, and though to my knowledge nobody has yet moved in, a person with a dog regularly emerges from the building, presumably to walk said dog. I have over time developed a working theory that the individual is a hard-working real... more
What rom-coms get right about communication
Sent to subscribers on October 23, 2024
When it comes to me and rom-coms, well—it’s complicated. Oh wait, who am I kidding? Groundhog Day? A classic. Crazy Rich Asians? Loved. It. Bridget Jones’s Diary? To this day, I still chuckle about that blue soup. In addition to being a time-honored way of passing an afternoon, however, rom-coms... more
What’s your company’s purpose?
Sent to subscribers on October 16, 2024
What is your company’s purpose? According to Anne Chow, the former CEO of AT&T Business, you’ll need to go beyond what your company does and zero in on why it does it when defining your company’s purpose. You’ll also want to understand how your company’s way of doing things makes it unique and... more
2 outcomes of raising the minimum wage
Sent to subscribers on October 9, 2024
This year, half of the states in the U.S. raised the minimum wage. For a lot of lower-wage employees, this is welcome news! But this week, we’ll discuss two interesting outcomes of raising the minimum wage that you might not have considered. Wages go up—but so does worker productivity. For many... more
How to talk politics (constructively)
Sent to subscribers on October 2, 2024
Good morning,... more
When to leave a job
Sent to subscribers on September 25, 2024
Good morning,... more
Don't get duped by AI
Sent to subscribers on September 18, 2024
Good morning,... more
Stop romanticizing failure
Sent to subscribers on September 11, 2024
“I failed over and over and over again in my life. And that is why I succeed.”... more
A brand identity crisis
Sent to subscribers on September 4, 2024
Good morning,... more
Teams see bias. Their bosses don’t.
Sent to subscribers on August 28, 2024
Good morning,... more
What’s up with the economy?
Sent to subscribers on August 21, 2024
Good morning,... more
How to reward risk-taking
Sent to subscribers on August 14, 2024
Good morning,... more
Are you a bad influencer?
Sent to subscribers on August 7, 2024
Good morning,... more
Leadership lessons from the NFL
Sent to subscribers on July 31, 2024
Good morning,... more
How to pass the torch
Sent to subscribers on July 24, 2024
Good morning,... more
Think bigger than a billboard
Sent to subscribers on July 17, 2024
Good morning, Think of your favorite commercial. Maybe it makes you laugh out loud or tugs at your heart strings. Now, imagine that every ad you see online speaks to you like this. It’s almost as if the advertisers know you, your personality, and the things that matter to you. Welcome to... more
When entrepreneurship is a lifeline
Sent to subscribers on July 10, 2024
Kylie Hwang has heard all sorts of anecdotes from people who blossomed into successful entrepreneurs after their release from prison. Most often, they became small-business owners operating mom-and-pop shops like construction companies, bakeries, or catering businesses.But while some shared that... more
How to be memorable
Sent to subscribers on July 3, 2024
“What do you do?” You probably get this question so frequently that you have a boilerplate response. “I’m in sales.” “I design enterprise software.” “I work in a hospital.” In other words: yaaaawn. “That’s just boring,” says Craig Wortmann, a clinical professor of marketing at Kellogg. And why be... more
Permission to splurge?
Sent to subscribers on June 26, 2024
Americans receive more than $743 billion in refunds from returned retail purchases—more than double the $335 billion they get in tax refunds. So what happens to all this money? Do customers spend it as they ordinarily would, cash being fungible and all? Or does something a little … different... more
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