Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Three experts discuss the challenges and rewards of sourcing coffee from the Democrat Republic of Congo.
A new study shows how feeling more in control can limit conspiratorial thinking.
Why sending your kid to the “best” school may backfire, and other education research from Kellogg faculty.
The threat of retaliation can keep the peace. But that assumes you know who is attacking you.
A discussion of how former soldiers make loyal employees and trustworthy CEOs.
A new study explains why heroes always say, “I just did what anybody would do.”
Using pay cuts to motivate or discipline CEOs may have unintended consequences.
Bursts of brilliance happen for almost everyone. Explore the “hot streaks” of thousands of directors, artists and scientists in our graphic.
Test your knowledge and see how it compares to the experts’.
Doctors, patients, and insurers are often skeptical of each other. Three experts discuss ways to counteract that.
Women make up less than a fifth of corporate board members. Changing that is a business imperative.
Running your own business isn’t for everyone. Here is how to tell if it is right for you.
Kellogg faculty explore the psychology and economics of common travel conundrums.
The long-term financial toll extends far beyond medical bills.
Relationships among patients, providers, and medical researchers have never been more complicated—or critical.
Coworkers can make us crazy. Here’s how to handle tough situations.
Winners can differ when voting is done by district versus at-large.
Here’s what our faculty have to say about assessing new stocks, investing in green companies—and the benefits of benign neglect.
Here’s how to gain clarity and focus when your tendency is to overcommit.
As Brazil’s farms became more efficient, workers shifted to manufacturing.
Crossing our fingers or clutching a rabbit’s foot can upend our usual way of calculating risk.
What about less powerful people? Your answers likely depend on how egalitarian you are.
A definitive new study dispels the myth of the Silicon Valley wunderkind.
Two finance experts discuss the need to tailor strategies to specific underserved communities.
Plus: Four questions to consider before becoming a social-impact entrepreneur.
Sustainably minded firms are more likely to withstand industry shake-ups.
A new algorithm tracks people’s perception in real time via Twitter.
Its arrival in Europe had consequences that went far beyond diet.
A study in Mexico finds that consultants can help small- to medium-sized businesses expand.
Plus, ways to prevent toxic workers from corrupting your team.
The same transgression can lead to different consequences. Here’s one reason why.
They’re trained to be trainable and can take criticism. Is your company overlooking these talented candidates?
Jobs in small cities will likely be hit hardest. Check how your community and profession will fare.
Understanding this history sheds light on the 2008 financial crisis.
It depends on the size and assumptions of the middle class.
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Quantitative data is not enough to solve your trickiest problems.
How to create a meaningful “second act” for your career.
Four steps to build a culture that attracts the best of the best.
Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Finding and nurturing high performers isn’t easy, but it pays off.
Results of a new study have implications for the recent U.S. tax overhaul.
Organizations that practice transparency have more leeway to learn and evolve.
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
The savings come without any decrease in quality of care, new research shows.
New research shows that people’s assumptions go beyond stereotypes.
But beware, a good reputation is a double-edged sword.
CSR is in vogue. And it can help a firm’s bottom line.
A study of product reviews shows how our word choices change when we’re trying to sway others.
A Broadway songwriter and a marketing professor discuss the connection between our favorite tunes and how they make us feel.
IBM’s story provides a roadmap for using ambitious goals and constant communication to reinvent a company.
CSR contracting encourages executives to sacrifice short-term payoffs for long-term gains.
Plus, how policymakers can help them manage better.
A new study helps explain the economic ripple effects on supply chains.
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Can anything be done to rein in this expensive trend?
The best firms “purposely mess stuff up” to get the data they need to grow.
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
It can take days for investors to react, creating a potentially lucrative strategy for some.
A new study says yes, but only if the prices are easy to understand.
A new study shows that debt isn’t always a liability during a financial crisis.
Kellogg faculty share what it takes to find, foster, and sell innovation.
If we were in need, we’d likely want money. So what accounts for that difference?
The technology underlying cryptocurrencies like Bitcoin is already starting to make its mark.
Understanding the answer—and why black and white Americans’ responses may differ—is increasingly important in a multiracial society.
Our faculty explain the reasoning behind some common shopping scenarios.
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
This tax can also be part of a plan to improve the economy as a whole.
Employee incentives that made sense at the time can lead to problematic power dynamics.
An economist discusses how to ensure the right mix of access, affordability, and quality.
The regulation’s attempt to prevent people from taking on mortgages they can’t repay may not work as intended.
In many businesses, change is the only constant. Are you prepared?
An expert on marriage and a former executive offer advice on giving and receiving constructive criticism.
Intrapreneurship requires you to “think like a disruptor.”
Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.
When employees care about each other, rewarding group performance may be the better strategy.
Scientific research leads to marketplace innovations more frequently and quickly than expected.
New research shows we aren’t as blasé as economists thought.
In the age of Yelp, two new studies explore why we offer advice and how it spreads.
“A high trust culture is absolutely essential to deliver high performance.”
A Q&A with renowned investor Lou Simpson.
A former acting director of the Congressional Budget Office explains the impact on the deficit, corporate taxes, and pass-through income.
“Think of it like health insurance” for your portfolio.
Plus, sending a regular “letter to the boss” can help you when you need it most.
Research points to four predictors of “choice overload.”