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Explore Our Coronavirus Coverage

October 2021

Careers

Take 5: How to Become an Expert in Something New

Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.

Marketing

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

Podcast: Why Conspiracy Theories Abound—and How to Push Back

COVID conspiracies have a powerful psychological allure. On this episode of The Insightful Leader, we explore how to combat them.

Leadership

Leading Is Tough Right Now. But You’ve Got This.

It’s not about changing your style—you’ll just need to kick things up a notch.

Policy

How Companies Can Do Data Privacy Better

Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.

Marketing

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

September 2021

Podcast: How One CEO Is Making Tough Decisions about In-Person Work

Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?

Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Social Impact

How Did COVID-19 Conspiracy Theories Get So Out of Control?

Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.

Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Marketing

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

Economics

In Some Markets, Competition Can Do More Harm Than Good

A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.

August 2021

Innovation

Podcast: Got a Great Idea? Here's How to Get People on Board.

On this episode: You’re going to have to do more than sell it.

Data Analytics

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

Careers

Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

Policy

Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.

Places with high levels of trust are worse at social distancing.

Economics

COVID Has Accelerated These 4 Labor Market Trends

From greater flexibility to higher wages, the workplace is never going to look the same.

Economics

Should Americans Be Worried about Inflation Right Now?

Three economists with opposing views weigh in.

customer at cannabis dispensary looks at product selection
Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

Economics

To Better Measure Economic Uncertainty, Look Beyond the Stock Market

Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.

Finance & Accounting

Does Positive ESG News Help a Company’s Stock Price?

A comprehensive new study finds that investors reward some—but not all—efforts.

sparsely populated office
Organizations

How One Startup Is Approaching Its Return to the Office

Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.

July 2021

Careers

Dread Networking? Here’s How to Make It Feel Less Icky.

If you’re avoiding networking opportunities, you’re likely hurting your career. A simple shift in mindset could get you back in the game.

Strategy

Podcast: How Should Companies Engage with Social Movements?

The stakes have never been higher. Learn more on this episode of The Insightful Leader.

Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

Economics

The U.S. Economy Is Still Finding Its Footing. But States Are Doing Pretty Well.

Why California is thriving—and even Illinois is on the upswing.

Careers

Discovering Purpose in the Pandemic

A Kellogg professor and pastor explains how to avoid being handcuffed to the habits of yesteryear.

exterior view of apartment building with scientists working in windows
Innovation

How Has Covid-19 Shaped Scientists—and the Future of Science?

The global pandemic has changed how researchers work. The impacts will be felt for years.

Finance & Accounting

Employers Are Struggling to Hire Workers. Here Are 4 Things They Can Do about It.

Companies will need to address employees’ needs differently going forward.

Marketing

Are Customers Skeptical of Eco-friendly Products?

New research pushes back on the idea that consumers reflexively distrust the performance of these products.

Economics

Measuring COVID’s Devastating Impact on Low- and Middle-Income Countries

Global surveys of more than 30,000 people revealed widespread drops in income, rising food insecurity, and an increase in domestic violence.

Entrepreneurship

Private-Equity Firms Are Back at the Deal Table. Here’s What to Expect.

Funds are flush with cash and ready to buy. But they’ll have competition.

Organizations

Do Diverse Hiring Committees Choose More Diverse Leaders?

The answer comes down to organizational culture.

Organizations

6 Evidence-Based Strategies for Improving Diversity in Your Organization

“Trainings are only the beginning.” Here’s what to consider next.

June 2021

To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”

Simply making your idea sound attractive typically won’t cut it, according to the authors of the forthcoming book, “The Human Element.”

transformer robot comprised of healthcare elements including clinic, ambulance, and hospital.
Healthcare

How Did “Big Med” Get So Big—and So Expensive?

Two economists explain how the American healthcare system evolved into the behemoth it is today—and what can be done to lower costs and improve patient care.

Operations

Looking to Further Digitize Your Operations? This Tool Can Help.

There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.

Healthcare Megaproviders Have Become a “Megaproblem”

An excerpt from the new book “Big Med” explains how hospital systems have ballooned—and how that may be hurting patients.

Leadership

Podcast: Executive Presence—Do You Have It?

It’s not enough to be good at your job. On this episode of The Insightful Leader, learn how to develop the gravitas that commands attention and respect.

Finance & Accounting

How Green Are Green Bonds?

Large companies issuing green bonds may have more to do with interest rates than altruism.

Healthcare

Nursing Shortages Cause Real Harm to Patients. Policymakers Should Pay Attention.

During COVID, governments eased hiring restrictions. A Kellogg economist explains why the labor market should stay flexible.

Politics & Elections

Civil Servants Often Work for Administrations They Disagree with Politically. How Does This Affect Their Job Performance?

While the benefits of insulating career bureaucrats are clear, new research explores whether there are downsides, too.

Social Impact

Why Do Some People See Inequality Where Others Don’t?

A new study helps explain societies’ deeply polarized views on bias and discrimination.

Strategy

How to Design Contests That Motivate Employees

From innovation challenges to sales competitions, contests offer a powerful way to incentivize teams and individuals.

Economics

U.S. Firms Are Investing Heavily in Innovation, Yet Economic Productivity Has Slowed. Why?

The answer may lie in how pharmaceutical companies are targeting their R&D spending.

May 2021

Healthcare

Taking the Pulse of the Changing U.S. Healthcare Ecosystem

As healthcare gets more complex—and more expensive—business models are adapting to address misaligned interests and incentives.

an office cubicle is protected by a moat and drawbridge and other security devices
Organizations

4 Ways Leaders Can Defend Their Organizations Against Cybersecurity Threats

Former NSA Director Adm. Michael Rogers on why your company could be a target—and what you should do about it.

Healthcare

How Regulating Hospital Prices Can Impact Patient Care

There are tangible benefits for quality of care when hospitals compete for higher-paying patients.

Policy

Why Spending Big on U.S. Infrastructure Makes Sense

A Kellogg professor explains the new appetite for large public investment—and how the American Jobs Act would deliver.

employees unload pallets from a truck using hand carts
Operations

How the Pandemic Will (and Won’t) Change Companies’ Operations

From stocking grocery store shelves to pricing plane tickets, here’s what to expect.

Marketing

When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors

New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.

three desks on podium with employees working.
Organizations

Why Highly Esteemed Leaders Are Surprisingly Likely to Fumble Their Next Project

Organizations should be leery of putting high-status leaders beyond scrutiny.

diverse group of students in a classroom
Social Impact

How Do Immigrant Students Affect Their Classmates' Academic Performance?

While previous studies suggested a negative impact, new, more precise research shows these students often boost their U.S.-born peers’ test scores

Organizations

Companies Are Adding More Women to Their Boards. What’s Driving the Change?

“When your largest shareholders create a ruckus, you listen.”

April 2021

Social Impact

Why Companies Should Engage with Activists

As calls for social change grow louder, corporations that stay silent risk alienating both customers and employees.

Finance & Accounting

Bonds. Corporate Bonds.

Corporate bond markets have proven remarkably resilient during the pandemic—and companies with strong credit are poised to benefit.

Finance & Accounting

It’s Time for Central Banks to Start Issuing Their Own Digital Currencies. Yes, Even the Fed.

The case for why central banks and policymakers must jump in the race now or risk getting left behind.

diverse group of employees in glass-walled office
Organizations

How Leaders Can Truly Improve Diversity, Equity, and Inclusion in Their Organizations

Two professors share research-backed tips for rethinking your recruiting efforts and getting the most out of diversity training.

Marketing

Podcast: How to Tell Compelling Stories with Data Visualizations

On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

hands holding up COVID vaccination cards
Operations

One Healthcare System’s Race to Distribute the COVID-19 Vaccine

A chief medical officer and a supply-chain expert discuss the nuances of the rollout.

group of employees brainstorms with hourglass table
Innovation

Keep Brainstorming—Your Best Ideas Are Still to Come

The common (and mistaken) belief that we generate our best ideas early can actually squash creativity.

Economics

To Escape Jim Crow–Era Discrimination and Violence, Some Black Men Passed as White. But How Many?

Hundreds of thousands, according to a new study of Census data. Doing so provided some economic benefits but came at a great personal cost.

March 2021

Organizations

How Does a Polarized U.S. Move Beyond Its Current Conflicts?

A discussion about the psychology of group conflict, the risks of rampant misinformation, and the importance of resilient institutions.

Data Analytics

So Your Company Isn’t Getting the Most out of Analytics and AI. Here’s What to Do.

These tools have the possibility to transform your business. If you know how to harness them.

Finance & Accounting

How Useful Are ESG Ratings for Sustainable Investors?

These ratings are proliferating. Now there may be a better way to assess them.

Innovation

The Pandemic Could Accelerate Job Automation—and Inequality

Consequences for workers and cities could be bleak.

Policy

With More Stimulus Relief on the Way, Here’s a Look at America’s Covid Economy

A former Treasury official discusses where things stand now—and what the future might bring.

Innovation

Podcast: How Can We Ramp Up Innovation?

On this episode of The Insightful Leader: what the data say about successful entrepreneurs and the types of policies that best support them.

Careers

Conservatives and Liberals Differ in How Aggressively They Recruit Women for Leadership Roles

But companies take note: a new study offers a simple intervention to curb gender bias early in the hiring process.

Social Impact

There’s an Education Gap Between Rural and Urban Communities. Can Technology Bridge It?

Researchers identified a program that helps rural students learn—and improves their incomes later in life.

Operations

2 Ways to Improve Rideshares for Drivers and Customers

Research suggests there are ways to reduce costs and emissions, as well as help customers get picked up more quickly.

Marketing

TV Advertising Is Usually Not Worth It

Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

woman phone contact tracing
Policy

Contact Tracing Is Failing in the U.S. Here’s How to Fix It.

For starters, turn responsibility over to local organizations and communities, where trust is higher.

February 2021

Leadership

Executive Presence Isn’t One-Size-Fits-All. Here’s How to Develop Yours.

A professor and executive coach unpacks this seemingly elusive trait.

Repairmen remove film projector install digital projector
Marketing

How Has Digital Film Changed the Moviegoing Experience?

In a world where movie theaters went digital … consumers got more options.

executive describes sustainable investments
Finance & Accounting

Understanding the Rapidly Evolving World of Sustainable Finance

It’s no longer a niche investment strategy—and it has the potential to deliver strong returns.

Leadership

Podcast: How to Boost Your Emotional Intelligence

Strong leadership is about more than being the smartest person in the room. On this episode of The Insightful Leader, we offer tips to become more aware of yourself and those around you.

Marketing

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Social Impact

Big-Time College Athletes Don’t Get Paid. Here’s How This Amplifies Racial Inequities.

A new study finds that much of the revenue from football and basketball, which have a high proportion of Black athletes, gets funneled to predominantly white teams.

Customer in store checks out new products
Innovation

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Finance & Accounting

Rules to Limit Short-Term Trading Can Have Unintended Consequences

New research suggests that regulators should instead focus on broader investor access to information.

Politics & Elections

Do Powerful Politicians Play Favorites with Their Corporate Friends?

A new study examines the power of public scrutiny to keep high-ranking officials in check.

Economics

Why Do COVID-19 Death Rates Differ Wildly from Place to Place?

Researchers were surprised by the variable that best predicted fatalities.

January 2021

Finance & Accounting

Does GameStop Signal the End of Short Selling as We Know It?

A conversation with a prominent short seller about the possible consequences of a wild week on Wall Street.

Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Innovation

How to Ramp Up Innovation in the U.S.

From venture capital to immigration law, “we’re leaving an enormous amount on the table.”

consumer behavior researchers observe shopper
Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

Policy

How Well Does COVID Public Policy Align with Science?

In an era of misinformation, policy based on “dubious science” could mean a greater loss of life and economic hardship.

Finance & Accounting

Employment Plunged to Great Depression Levels in 2020. What’s Ahead in 2021?

Even with vaccine rollouts and a new stimulus bill, the U.S. economy faces a daunting challenge.

Woman leaps hurdles in office hallway
Innovation

5 Ways Established Companies Can Overcome Internal Hurdles to Innovation

Narrow the scope of your brainstorming sessions. And find the right champion for your project.

Operations

Are “Menu Costs” Messing Up Your Supply Chain?

When it’s cheaper to change product prices, companies benefit—and so do their suppliers, new research shows.