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May 2022

Finance & Accounting

Can Investors Create Profitable Trading Strategies Based on Academic Findings?

It hasn’t been clear if information from the ivory tower translates to the trading-room floor. A new study tackles the question by looking at research on earnings announcements.

Finance & Accounting

Apple’s Inflation Problem

The company faces a “double whammy” due to its cash hoarding.

person skateboarding while shopping on smartphone
Marketing

For Brands, Perfection Is Out and Authenticity Is In

“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”

Marketing

The Psychological Factor That Helps Shape Our Moral Decision-Making

We all have a preferred motivation style. When that aligns with how we’re approaching a specific goal, it can impact how ethical we are in sticky situations.

Policy

Larry Summers on Inflation and the Fed’s Attempts to Cool the Economy

In a recent Q&A with Kellogg’s Jan Eberly, Summers is skeptical that the economy can achieve a “soft landing.”

Leadership

Podcast: What People Get Wrong about Setting Goals

In this episode of The Insightful Leader, we hear how leaders can help their teams—and themselves—turn ambitious goals into reality.

Policy

Tackling Global Poverty Takes More Than Cash

New research points to the power of including psychosocial interventions—such as group problem-solving—alongside economic ones.

April 2022

Economics

Why Are U.S. Companies Hoarding So Much Cash?

More than anything else, it comes down to taxes.

Policy

China Is Caught in a COVID-19 Trap of Its Own Making

Why moderating its “zero-COVID” strategy is proving difficult.

Strategy

Be a Better Negotiator by Having a “BATNA”

Understand where you’re going when you can’t get to yes.

Leadership

Take 5: How to Be a Better Mentor

Be sure your mentee “owns” the relationship—and don’t shy away from tough conversations.

Social Impact

Podcast: What Should DEI Work Actually Look Like?

On this episode of The Insightful Leader’s “Ask Insight”—where our listeners ask questions of our faculty experts—we learn that changing the status quo will take self-reflection and time.

people in various states on a U.S. map look at a graph measuring policy uncertainty.
Economics

How Does Economic Uncertainty Play Out at the Local Level?

Indexing policy uncertainty by state provides new insights—and offers local governments a cautionary tale.

Economics

3 Economic Implications of Russia’s War on Ukraine

“We are seeing a world that’s going to be less than the sum of its parts.”

Healthcare

We Hear a Lot about New Drugs. But What Spurs Innovation in Medical Procedures?

There’s been little research on what brings about new procedures, despite how life-changing they can be.

group of working class people at bar watch TV of fed interest rate hike
Economics

When Interest Rates Climb, Some Workers Are Left Behind

When the Fed moves to cool the economy, it can disproportionately hurt female, Black, and less-educated workers in slack labor markets.

Marketing

To Boost Engagement, News Orgs Need to Reconsider the Click

Not all pageviews are equal. Indeed, some clicks actually spur people to unsubscribe from a site.

Healthcare

How Social Stigma Can Dissuade Us from Taking Care of Our Health

A new study explores the decisions that go into seeking preventative care.

March 2022

Organizations

Is a Four-Day Workweek Right for Your Company?

There’s a reason more and more organizations are considering this option.

Strategy

Podcast: How to Design Incentives That Motivate Employees

On this episode of The Insightful Leader, we learn why it’s not always as simple as handing out a performance bonus.

Finance & Accounting

What Can We Learn from Amazon’s Stock Split?

We may have to wait and see what this move signals for the tech sector.

Economics

Will Putin's War Slow China's Growth?

The additional spike in food and energy prices caused by the Russia–Ukraine conflict could be devastating for China. But the country’s neutral political stance toward the war may also yield economic gains.

Policy

5 Things You May Not Know about Tax Policy

How do income taxes impact people’s career choices? And do soda taxes actually work?

Policy

How Climate Disasters Ripple Through the Labor Market

Environmental crises are increasingly leading workers to migrate. What happens next?

Marketing

We React Differently to Paper vs. Digital Requests

Our willingness to act virtuously changes depending on how we’re asked.

Leadership

Podcast: Cybersecurity, Part 2 | How to Respond to a Breach

In the second episode of our two-part series, former NSA director Mike Rogers discusses what to do if your defensive tactics have failed and your network is exposed.

Leadership

3 DEI Leadership Lessons from Ketanji Brown Jackson’s Supreme Court Nomination

Studying Biden’s nomination process can help leaders “better connect their creeds and their deeds.”

Social Impact

Why Accusations of Discrimination Often Morph into Debates about Free Speech

A study of the psychology behind this common rhetorical tactic.

Data Analytics

How Gig Workers Push Back Against Their “Digital Boss”

Instead of having managers, these workers are beholden to customer reviews. The relationship is rocky.

February 2022

Leadership

Podcast: Cybersecurity, Part 1 | How to Avoid Becoming a Target

In the first episode of our two-part series, former NSA director Michael Rogers shares strategies for protecting your organization from a cyberattack.

Strategy

What Does the Invasion of Ukraine Mean for Cybersecurity?

Former NSA director Michael Rogers discusses the implications for companies.

Finance & Accounting

Meme Trading Is Not Dead—It Will Continue to Rile Markets

Investors are going to continue using social media to gain a trading edge.

three windowed offices with people meeting in each
Organizations

A DEI Reading List

Many organizations want to build a workplace that works for everyone. But simply wanting DEI efforts to succeed isn't enough; companies must take a systematic approach to ensuring that they succeed. Read on for some of our favorite advice from Kellogg faculty about the biases that hold diversity efforts back, and how organizations can combat them.

Economics

6 Takeaways on Today’s Economy

A finance professor breaks down the data on inflation, the labor market, and the future of cities.

Leadership

Podcast: How to Lead a Great Virtual Meeting

Zoom doesn’t have to be a drag. On this episode of The Insightful Leader, we discuss some rules of the road.

Marketing

Why Are Super Bowl Ads a Spectator Sport?

With the big game coming up, many fans are gearing up... to watch brands go toe-to-toe

Entrepreneurship

How to Talk About Selling Your Startup without Causing Everyone to Panic

An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.

Finance & Accounting

Would Housing Cost Less If It Were Easier to Build New Homes? Surprisingly, Not Much.

A new study suggests that supply and demand are only part of a complex problem.

Policy

Psychological Factors—More Than Demographics—Drive Vaccine Behavior

The finding gives policymakers and medical professionals an important tool.

Policy

Is an Efficient Government Always a Good Thing?

History sheds light on how processes designed to serve citizens can also be put to nefarious ends.

Economics

Covid Hit in an Era of Broadband and Zoom. How Much Did That Help the Economy?

A new study sheds light on the impact of remote work on GDP in 2020.

Organizations

Hoping to Drive Social Change at Work? Here’s a Tip.

Certain social movement hashtags and labels could turn off the allies you want to recruit.

Organizations

What the Psychology of Resilience Can Tell Us About Enduring the Pandemic

Plus, what organizations can do to help their employees cope.

January 2022

Organizations

The Robots Are Not Coming

Those predictions of a robot takeover may not come to fruition.

a group of coworkers play frisbee on a zoom call
Organizations

3 Best Practices for Virtual Meetings

Make your next Zoom session less exhausting and more inspiring.

people in 1967 and 2022 react to advertising
Marketing

How Has Marketing Changed over the Past Half-Century?

Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.

Organizations

It May Be Time to Reconsider That Noncompete Agreement

Federal regulators are cracking down on hiring practices that restrict employees’ wages and ability to work for competitors. Here’s what companies should know.

Podcast: Are You Promoting the Right People to Management?

On this episode of The Insightful Leader: How to identify leadership talent—and how to advance the careers of employees who aren’t looking to manage others.

Finance & Accounting

SPACs: What You Don’t Understand Can Cost You Money

A Kellogg professor offers his perspective on why these investment vehicles can be losing propositions for many casual investors.

Economics

When a Bunch of Economists Look at the Same Data, Do They All See It the Same Way?

Not at all, according to a recent study, which showed just how much noise can be introduced by researchers’ unique analytical approaches.

Marketing

Does Distance Make the Consumer’s Heart Grow Fonder?

New research finds that how far we’re standing from a product changes what we think of it.

Finance & Accounting

Take 5: What Good Does It Do a Company to Do Good?

Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.

December 2021

Leadership

Podcast: How to Lead During Difficult Times

The good news is you may already have the skills you need. On this episode of The Insightful Leader, we’ll learn about doubling down on that expertise to help your team through a crisis.

Data Analytics

Podcast: Why You Need a Working Knowledge of AI

Business leaders can’t rely solely on data scientists to get the job done. Learn more on this episode of The Insightful Leader.

person assembling powerpoint presentation
Data Analytics

Do People Really Understand Your Data Visualizations?

Many data viz gurus advocate for decluttering graphs and focusing on specific info. Do those techniques actually help your audience?

Economics

Top Economic Concerns for 2022

Growth continues, but risks abound.

group of executives ringing opening bell at stock market
Organizations

3 Tips for Taking Your Family Business Public

Navigate this decision carefully, and you could have the best of both worlds.

parent chasing child in rainstorm
Organizations

Working Parents Feel Pulled in Two Directions. What Does This Mean for Companies?

A new study looks at what happens when parental and professional identities collide.

person taking fork in path
Careers

Mulling a Career Pivot? 3 Things to Consider

Knowing your own motivations can help you successfully transition to a new role or industry.

Marketing

The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.

Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.

Economics

Can Larger Loans Help Small Firms Grow?

Sometimes. But it turns out that lenders are bad at figuring out which businesses will benefit.

November 2021

Leadership

Podcast: Businesses Can Slow Climate Change. Here’s How.

Individual actions won’t be enough to slow global warming. On this episode of The Insightful Leader, learn how companies—and the people who lead them—need to get involved.

person with money deciding which box to put it in.
Marketing

How You Can Make a More Positive Social Impact

A 3-step guide to becoming a more thoughtful consumer and donor.

Podcast: The Art of Giving Good Feedback

On this episode of The Insightful Leader: how to talk so that your team (and boss) will listen.

Data Analytics

4 Phases of Analytics Evolution: From Spreadsheets to AI Workbenches

What lies ahead for business leaders looking to incorporate data analytics?

corporate offices with a smaller building reflecting a halo in a pond
Organizations

When It Comes to Morally Dubious Behavior, Do Startups Get a Pass?

Transgressions, such as treating workers badly, resonate differently when it’s a startup versus an established company.

Policy

The Health Department Gave Your Favorite Restaurant an 85. What on Earth Does That Mean?

Regulators should consider tweaking their scoring systems to make food-safety ratings more informative.

Organizations

What Businesses Must Do to Curtail Climate Change

We need to dramatically reduce carbon emissions. This will require a new system of incentives.

woman in blue suit ascending green staircase
Leadership

3 Skills New Managers Need to Succeed

To start, recognize that entire teams—and not just individuals—require clear feedback.

Organizations

Evolution Has Shaped How We Relate to Our Families. What Does This Mean for Family Businesses?

Gaining a better understanding of family conflict can help both family firms and the larger economy.

Marketing

How Much Do Campaign Ads Matter?

Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.

Finance & Accounting

A Surprising Reason Why Currency Exchange Rates Fluctuate

New research suggests an answer to a longstanding economic puzzle.

October 2021

Careers

Take 5: How to Become an Expert in Something New

Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.

Marketing

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

Social Impact

Podcast: Why Conspiracy Theories Abound—and How to Push Back

COVID conspiracies have a powerful psychological allure. On this episode of The Insightful Leader, we explore how to combat them.

Leadership

Leading Is Tough Right Now. But You’ve Got This.

It’s not about changing your style—you’ll just need to kick things up a notch.

Policy

How Companies Can Do Data Privacy Better

Not all efforts are costly, and being known for strong protections could give firms a competitive advantage.

Marketing

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Careers

What Triggers a Career Hot Streak?

New research reveals a recipe for success.

Careers

Why Are Some People More Reluctant to Network Than Others?

The key seems to be how people perceive their own success and professional value.

September 2021

Podcast: How One CEO Is Making Tough Decisions about In-Person Work

Some employees moved out of state. Others don’t want to be in the office. And not everyone is vaccinated. On this episode of The Insightful Leader: What happens now?

Marketing

7 Sins of the Creative Brief

Why having a bad creative brief—or no brief at all—can sink an advertising campaign.

Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

Social Impact

How Did COVID-19 Conspiracy Theories Get So Out of Control?

Misinformation is thriving in an environment where people feel disconnected. Social media isn’t helping.

Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Marketing

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

Economics

In Some Markets, Competition Can Do More Harm Than Good

A study of the Rwandan coffee industry shows how informal contracts can break down as new competitors enter, resulting in higher costs and lower quality products.

August 2021

Innovation

Podcast: Got a Great Idea? Here's How to Get People on Board.

On this episode: You’re going to have to do more than sell it.

Data Analytics

3 Ways AI Can Help You Improve Diversity

Your company already holds the data that can lead to sustainable change.

Careers

Now’s the Time to Negotiate for the Job—or Salary or Flexibility—You Want

Tips from an expert negotiator on how to ask without fear.

Policy

Trust Usually Helps Communities Thrive. During a Pandemic, Not So Much.

Places with high levels of trust are worse at social distancing.

Economics

COVID Has Accelerated These 4 Labor Market Trends

From greater flexibility to higher wages, the workplace is never going to look the same.

Economics

Should Americans Be Worried about Inflation Right Now?

Three economists with opposing views weigh in.

customer at cannabis dispensary looks at product selection
Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

Economics

To Better Measure Economic Uncertainty, Look Beyond the Stock Market

Incorporating news sources, surveys, and even Twitter conversations can help give policymakers more nuanced data.