How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
The best firms “purposely mess stuff up” to get the data they need to grow.
From Amazon–Whole Foods to CVS–Aetna, companies are reconfiguring for an uncertain future. Four strategy professors discuss.
Why you’ll get a better recommendation from a committee that deliberates behind closed doors.
It can take days for investors to react, creating a potentially lucrative strategy for some.
A new study says yes, but only if the prices are easy to understand.
A new study shows that debt isn’t always a liability during a financial crisis.
Kellogg faculty share what it takes to find, foster, and sell innovation.
If we were in need, we’d likely want money. So what accounts for that difference?
The technology underlying cryptocurrencies like Bitcoin is already starting to make its mark.
Understanding the answer—and why black and white Americans’ responses may differ—is increasingly important in a multiracial society.
Our faculty explain the reasoning behind some common shopping scenarios.
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
This tax can also be part of a plan to improve the economy as a whole.
Employee incentives that made sense at the time can lead to problematic power dynamics.
An economist discusses how to ensure the right mix of access, affordability, and quality.
The regulation’s attempt to prevent people from taking on mortgages they can’t repay may not work as intended.
In many businesses, change is the only constant. Are you prepared?
An expert on marriage and a former executive offer advice on giving and receiving constructive criticism.
Intrapreneurship requires you to “think like a disruptor.”
Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.
When employees care about each other, rewarding group performance may be the better strategy.
Scientific research leads to marketplace innovations more frequently and quickly than expected.
New research shows we aren’t as blasé as economists thought.
In the age of Yelp, two new studies explore why we offer advice and how it spreads.
“A high trust culture is absolutely essential to deliver high performance.”
A Q&A with renowned investor Lou Simpson.
A former acting director of the Congressional Budget Office explains the impact on the deficit, corporate taxes, and pass-through income.
“Think of it like health insurance” for your portfolio.
Plus, sending a regular “letter to the boss” can help you when you need it most.
Research points to four predictors of “choice overload.”
Storytelling is a key business skill. Here’s how to make your narratives more persuasive.
Consumers may love them, but coupons steer people away from inexpensive generics.
How scandals impact seemingly unrelated purchasing decisions.
Why the thermostat may be the key to better customer service.
Here are four questions to consider to become a more efficient decision-maker.
Sometimes building credible relationships with your employees and suppliers is more important than finding the “perfect” fit.
Power—or the lack of it—impacts everything from snack choices to economic growth.
Social media data can help predict consumer demand.
Plus, ideas for designing spaces that encourage employees to team up in unique ways.
The surprising result suggests the need to rethink the role of money in politics.
Deciding between an abundance of options leads to less engagement with the final choice.
The market values detailed risk disclosures. But executives should be cautious about oversharing.
Plus, how to avoid being duped by fake news yourself.
The more trusting the relationship, the more you have to gain—or lose.
A global standard can help executives understand how powerful an asset they have.
For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.
The answer has implications for the debate over the Affordable Care Act.
A key component in growing pay disparity is how well executives harness new technologies.
Creativity is a potent engine for business. Nurture it without letting office divas run the show.
Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.
There is an overarching pattern in how innovators, like Elon Musk, shift their focus over time.
A new tool helps companies calculate whether to offshore, manufacture locally, or dual source.
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
There’s more to the story than OPEC. Plus, how fracking stands to change the market.
Science, technology, engineering, and math education helps job prospects, but hurts the likelihood of becoming an inventor.
Limited organizational bandwidth can restrict managers’ options.
Research sheds light on which employee incentives work best.
A retired brigadier general explains how companies can prioritize talent development.
Think the goal is to keep your enemies guessing? Game theory suggests otherwise.
Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
What the science of regret says about work–life balance and prioritizing close relationships.
Plus, a study shows an upside for companies that hire ex-offenders.
When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
Research offers concrete strategies for appealing to donors who want to make an impact.
Research shows that interest rates are lower for borrowers who can plan ahead.
Advice from Kellogg faculty experts on starting and running your own business.
“Spillover” from certain coworkers can boost our productivity—or jeopardize our employment.
Companies serious about social impact are taking a deliberate stand on issues in line with their core business.
You will meet hundreds of people this year. Are you ready?
Lessons from the military on making the most of your ambitious millennial workforce.
Whom you call is linked to where you travel, which dictates how viruses spread.
Innovations from fax machines to WhatsApp spread faster in some societies than others.
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Many of us acknowledge that implicit racial bias exists, but the problem goes deeper than we think.
How fostering trust can further your career and make your job easier.
The case for demonstrating more than just competence.
Kellogg faculty on what it takes to ensure your new product or great idea takes off.
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
A Q&A on how startups can anticipate and navigate regulatory challenges.
Even temporary income dips lead to a surprising degree of belt-tightening.
Craig Garthwaite explains how the GOP proposal could impact patients, insurers, and hospitals.
Relying on manager expertise and market research may not be enough.
Dean Sally Blount on supporting women through three “pivot points” in their careers.
A Q&A with CEO Laura Bell on preserving company culture while growing aggressively.
Incentivizing leaders with too much stock promotes caution—and encourages underperformance.
An outsized number of radicalized recruits come from prosperous, egalitarian nations where Muslims feel isolated.
Sure Netflix and e-readers have upended distribution, but creative industries still rely on legacy media.