Human Behavior

September 4, 2012
Are Numbers Gendered?
What they reveal about the human mind.
James Wilkie and Galen Bodenhausen
July 2, 2012
Buying Behaviors of Emerging Middle Classes
How new consumers in developing nations choose their brands.
Alon Eizenberg and Alberto Salvo
April 2, 2012
Answering Unasked Questions
Identifying bias in consumer surveys and compensating for it.
David Gal and Derek D. Rucker
March 5, 2012
Making Up Our Minds
When are people individuals and when are they part of a group?
Adam Waytz and Liane Young
February 2, 2012
The Biggest Regret of All
Life begets regrets, but one looms larger than the others.
Mike Morrison and Neal J. Roese
January 1, 2012
Be Good, Get Mad
Exerting self-control makes people more inclined to anger.
David Gal and Wendy Liu
December 1, 2011
Navigating Culture in Negotiations
Bargaining style can affect outcomes.
Brian C. Gunia, Jeanne M. Brett, Amit Nandkeolyar and Dishan Kamdar
November 1, 2011
Understanding the Emotion of Loss
The mental processes behind loss aversion.
Martijn C. Willemsen, Ulf Bockenholt and Eric J. Johnson
April 1, 2011
A Widespread Stigma
Why are people with mental illness judged unfairly?
Nicolas Rüsch, Andrew Todd, Galen Bodenhausen and Patrick Corrigan
September 1, 2010
Corporate Sweet Talk
How flattery can earn seats in the boardroom.
Ithai Stern and James D. Westphal
August 1, 2010
The Downside of Deliberating
Why you may not want to think it over.
Loran Nordgren and Ap Dijksterhuis
May 1, 2010
Learning to Use Regret
Studies in the negative emotions and how to use them
Neal J. Roese, Colleen Saffrey and Amy Summerville
October 1, 2009
Don’t Stand by Me
The role of personal connections in failing projects
Brian C. Gunia, Niro Sivanathan and Adam D. Galinsky
October 1, 2009
Tort Reform No Miracle Cure
Limiting liability has limited impact on healthcare costs
Ronen Avraham, Leemore S. Dafny and Max M. Schanzenbach
August 3, 2009
Beware the Siren’s Song
Maintain self-control by avoiding temptation
Loran Nordgren, Joop van der Pligt and Frenk van Harreveld
April 23, 2009
Living Outside the Box
Living abroad boosts creativity
William Maddux and Adam D. Galinsky
January 1, 2009
When Does One Good Deed Deserve Another?
The calculus of reciprocity
Madan M. Pillutla, Deepak Malhotra and J. Keith Murnighan
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