Kellogg Insight
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Reprint This Article

Quando a concorrência são as “superestrelas”

A entrada de um gigante corporativo como a Apple ou a Amazon em um novo mercado geralmente traz maus agouros para outras empresas do setor. Porém, isso não é regra constante.

Stephanie Cheng, Dushyantkumar Vyas, Regina Wittenberg Moerman and Wuyang Zhao
Request reprint code
for "Quando a concorrência são as "superestrelas""
About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.