Kellogg Insight
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Reprint This Article

Quando dois produtos valem menos do que um só deles

Às vezes, pacotes podem prejudicar as vendas

Aaron Brough and Alexander Chernev
Request reprint code
for "Quando dois produtos valem menos do que um só deles"
About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.