ESG investing—investing that takes into account a firm’s environmental, social, and governmental activities—is at a crossroads. Historically, ESG has been an uneasy marriage of investors looking for financial returns and those prioritizing social ones. In a bull market, where nearly all portfolios are strong, this kind of marriage is possible. But in a bear market, there are pressures to reward shareholders and prioritize portfolio performance. In this complimentary webinar, Professor Aaron Yoon lays out the state of ESG investing today. He also draws from his own research to answer questions about which initiatives are likely to see a financial payoff, which are not, and what it will take for the sector to continue to thrive.