Marketing
Seeking Pleasure? Or Avoiding Pain?
It all depends upon how customers view themselves
Researchers: Jennifer L. Aaker and Angela Y. Lee
April 6, 2007
Policy
Clause and Effect
How contracts that offer “most-favored nation” status can be a boon to almost everyone involved
Researchers: Kathryn Spier
April 5, 2007
Leadership
Tough Calls Under Pressure
Professor Keith Murnighan’s new book shows readers how to make choices they won’t regret
Researchers: J. Keith Murnighan and John C. Mowen
April 4, 2007
