Marketing
How to Empower Customers to Tell Your Company’s Story
Their “experience with your product carries more weight than any marketing message you can come up with.”
Topics
Marketing
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Marketing
Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.
New research examines how self-perception affects moral behavior.
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Marketing
Government Got You Worried? It May Be Affecting Your Shopping Habits.
When we yearn for responsible lawmakers, we tend to forgo pleasurable purchases in favor of more useful products.
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Marketing
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations
Four experts discuss CMOs’ unique opportunity to drive growth and collaboration across their companies.
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Marketing
A New Way to Persuade Kids to Drink More Water and Less Soda
Getting children to make healthy choices is tricky—and the wrong message can backfire.
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Careers
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
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Marketing
Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
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Marketing
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’.
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Economics
Take 5: What Science Says about Your Summer Vacation
Kellogg faculty explore the psychology and economics of common travel conundrums.
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Marketing
How Superstition Changes the Way We Make Decisions
Crossing our fingers or clutching a rabbit’s foot can upend our usual way of calculating risk.
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Marketing
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter.
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Data Analytics
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
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Marketing
How a Room’s Lighting Shapes Our Decisions
Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.
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Social Impact
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
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Marketing
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
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Marketing
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
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Marketing
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
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Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
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Marketing
Podcast: How Amazon’s Alexa Learns
Plus, an algorithm that can identify new social-media hashtags as they emerge.
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Marketing
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.
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