Marketing
Are You Offering Your Children Too Many Choices?
Deciding between an abundance of options leads to less engagement with the final choice.
Topics
Marketing
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Trust
Podcast: Why Do So Many People Distrust the News?
Plus, how to avoid being duped by fake news yourself.
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Marketing
What Is a Brand Really Worth?
A global standard can help executives understand how powerful an asset they have.
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Marketing
Monitoring Moviegoers’ Brains Can Predict Box Office Success
For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.
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Marketing
Podcast: Why Are Rankings and Listicles So Popular?
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
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Marketing
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
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Marketing
To Improve Fundraising, Give Donors a Local Connection
Research offers concrete strategies for appealing to donors who want to make an impact.
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Marketing
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
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Marketing
The Secret to Ulta Beauty’s Success: Joy
A Q&A with Ulta’s marketing head on how consumer insights helped a brick-and-mortar chain thrive in the age of Amazon.
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Marketing
Podcast: How to Steer Your Company Through a Twitter Firestorm
Plus, engage your customers by establishing your company’s audio brand.
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Policy
Why Are We So Quick to Excuse Drunken Behavior?
From criminal sentencing to corporate indiscretions, we hold people less accountable when alcohol is involved.
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Marketing
How to Ensure Your Great New Product Reaches the Right Customers
Don’t neglect distribution-channel strategy: “disaster lurks around the corner if you don’t pay attention.”
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Marketing
People Are Tweeting about Your Products. Will It Boost Sales?
Soliciting user-generated content can be a powerful way to engage customers.
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Marketing
Reviving a Brand That’s Lost Its Luster
Return to your roots, rally your team, and emerge a stronger brand.
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Marketing
How Millennials Are Discovering Music
To woo listeners, music platforms should get personal.
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Social Impact
When Companies Praise Good Behavior, They May Encourage the Exact Opposite
Why giving customers credit for altruistic purchases can backfire.
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Marketing
Concerns about Scarcity Make Us Want to Be Better People
When we think we have too little, we will spend more on self-improvement.
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Data Analytics
Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind
From tweets to scientific discoveries, human behavior is surprisingly predictable.
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Marketing
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
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Marketing
Understanding Power Dynamics Will Make You More Persuasive
How powerful you feel affects the messages you convey—and the ones you want to hear.
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