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schoolchildren choose healthy drinks from a kiosk vendor.
September 1, 2024

How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods

“It shows that kids are sensitive to prices.”

woman in sari shops at South Asian grocery
August 27, 2024

How a Growing South Asian Diaspora Is Changing Retail

From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.

Donating food is paternalistic aid
August 8, 2024

A Troubling Trend in Nonprofit Branding

When nonprofit organizations rebrand themselves, inspiration may not be the answer.

person in bed taking a selfie while eating pizza
August 1, 2024

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

kid holding up apple while ice cream melts on table in front of them.
July 3, 2024

Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.

First, stop demanding that they choose healthy foods!

three people order ice cream that personalized advertisements recommend
July 1, 2024

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

brainstorming meeting with people and AI computers
June 18, 2024

3 Ways AI Can Support Your Marketing Team

From providing insight into your customers to amplifying human creativity, generative AI is here to help.

Entrepreneur in a romper pitches new idea.
June 1, 2024

How to Talk About What You Do (without Being Boring)

The key is not to say too much—or too little. Here are some exercises to get you started.

June 1, 2024

It’s Painful to Spend Money—Unless It’s a Refund

New research shows why it feels different to spend the money we get back after returning a product.

gamer gaming at a computer
May 14, 2024

Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?

Probably not—with a few notable exceptions.

Person in grocery store with credit overlays to various items.
May 1, 2024

The Clues to Creditworthiness Hiding in Your Grocery Cart

Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.

A woman maintains close connections and friendships throughout her career thus avoiding regret down the line.
May 1, 2024

Are Your Individual Contributors Feeling Isolated?

A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.

illustration of person at desk with voting ballot and stack of books about voting and policy.
April 22, 2024

How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.

When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.

person at computer looking at personalized skateboard advertisement
April 16, 2024

The Future of Targeted Advertising in a Cookie-less World

Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.

group of people reacting to person attempting to persuade them by showing their approval
March 8, 2024

When Persuading a Group, Beware the Allure of Consensus

We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.

A customer receives a can of soup via a distribution channel.
March 7, 2024

How to Grow in a Multichannel World

As e-commerce continues to expand, companies need to adapt their channel strategies to stay relevant. A marketing expert offers guidance for reaching customers.

computer screen with scale measuring advertisement effectiveness
January 1, 2024

Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working

Running even a small number of experiments can reveal a lot, a new study finds.

woman pushing a shopping cart
December 1, 2023

5 Mindsets That Drive Consumer Behavior

“Fixed” and “growth” aren’t the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy.

person shopping, looking at price tags
December 1, 2023

A Better Way to Measure Customers’ Willingness to Pay

Determining what customers will spend on your product is one of marketing’s oldest challenges. But “current methods don’t consider context and competition the way they should.”

person with money deciding which box to put it in.
November 22, 2023

Take 5: The Psychology of Charitable Giving

What makes us give? Research reveals the surprising factors that shape our generosity.

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