On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.
Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.
In a world where movie theaters went digital … consumers got more options.
As a species, we’re cautious … except when the stakes are life-altering.
Here’s how companies can continue to adapt.
Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.
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AI has more practical implications than business leaders might imagine. Join us Thursday, March 25, when Professor and MBAi Program Director Eric Anderson will discuss the art of what’s possible.
The answer depends on whether people are thinking about protecting themselves or their community.
Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.
Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.
Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.
Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.
They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.
Step one: Press pause. Step two: Rethink everything.
A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.
Most companies focus on their own sales targets. They should be focusing on their clients’.
The right techniques can uncover valuable insights in user-generated content.
Start defining your brand strategy on day one. Your future self will thank you.
New research reveals why sometimes sticking to the facts is your best bet.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
It’s a surprisingly simple way to thwart our irrational impulses.
Research reveals how ads can affect shopping behavior, elections, and even our health.
What individuals, regulators, and companies need to consider as we live more of our lives online.
Here’s a counterintuitive way to make carrots more “yummy.”
How certain kinds of visuals can inspire people to be more adventurous.
For starters, get out of the office and find your end users.