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Waiter brings package to homebound customer
Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

consumer behavior researchers observe shopper
Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

Social Impact

A Surprising Benefit of Feeling Ownership over Your Possessions

Owning things can boost our self-esteem. And that, in turn, can make us want to help others.

Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

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Man fills grocery cart with Campbell's soup cans
Marketing

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

Why the trip you've been anticipating or dreading always feels faster than the trip back.
Marketing

How Anticipation Warps Our Sense of Time

Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.

Leader using AI for personalized marketing.
Marketing

Is Now the Time to Transition to Personalized Marketing?

Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.

Marketing

A New System for Getting Your Kids to Eat Healthier Foods

They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.

Marketing

Four Steps Marketers Can Take to Navigate the Pandemic

Step one: Press pause. Step two: Rethink everything.

Marketing

When Building Your Brand, First Find Your Purpose

A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.

Marketing

When Do We Identify with the Bad Guy?

What started as research into consumer psychology led to deeper questions about human nature.

Marketing

How B2B Companies Can Up Their Customer Experience Game

Most companies focus on their own sales targets. They should be focusing on their clients’.

Marketing

Take 5: How to Be a Savvy Holiday Shopper

Kellogg researchers explain the psychology of consumer decision-making.

Data Analytics

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

Marketing

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

Data Analytics

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

Marketing

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

A salesperson tries storytelling to market a product.
Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

robot delivers lemonade to thirsty customer
Marketing

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Digital advertising scientists study an online shopper.
Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.

Marketing

How Anger Can Help Us Make Better Decisions

Yes, you read that right: Sometimes being mad helps you focus on what you want.

Policy

We’re at a Data Privacy Crossroads. Where Do We Go From Here?

What individuals, regulators, and companies need to consider as we live more of our lives online.

Marketing

Take 5: The Psychology of Healthy Eating

Opting for a salad instead of a steak can be hard. Research from Kellogg can help.

Marketing

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

Marketing

The Dos and Don’ts of Repositioning Your Brand

This “strategy of last resort” should not be undertaken lightly. An excerpt from Kellogg on Branding in a Hyper-Connected World.

Marketing

Want Your Kids to Eat More Healthy Food? Offer Them Less.

Here’s a counterintuitive way to make carrots more “yummy.”

Marketing

A Surprisingly Simple Way to Encourage Customers to Take a Risk

How certain kinds of visuals can inspire people to be more adventurous.

Customer Research in all seasons.
Marketing

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Moviegoer looking at ipad in Times Square.
Marketing

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

Policy

Do Police Body Cameras Provide an Impartial Version of Events?

New research reveals that people assign blame differently after viewing body cam versus dash cam footage.

Marketing

Good Brand Design Appeals to Consumers on an Unconscious Level

An excerpt from “Kellogg on Branding in a Hyper-Connected World” uses an iconic brand—Coca-Cola—to illustrate the power of design thinking.