Marketing
Skip to content
Explore Our Coronavirus Coverage
person looks at data visualization on screens
Marketing

See an Exciting Trend in That Chart? Proceed with Caution.

Some data-visualization techniques lead us to assume causality where it doesn’t exist.

a woman stands with her eyes closed in a forest clearing
Marketing

How to Turn Your Pandemic Regrets into a Force for Good

Ruminating on all the things you didn’t accomplish? An expert on the psychology of regret explains why you should give yourself some grace.

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Marketing

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

Marketing

Cannabis Now Comes in Coffee Pods and Peppermints. How Has That Changed Consumer Perceptions?

The answer has implications for both cannabis companies and policymakers.

Marketing

3 Mistakes Brands Make When Targeting Customers

How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.

Suggested For You

researchers watch woman shopping
Marketing

When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors

New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.

The visual alone is going to beat the verbal alone.
Podcast Marketing

Podcast: How to Tell Compelling Stories with Data Visualizations

On this episode of The Insightful Leader: a blueprint for making strong (and honest) arguments with data.

family ignores TV ads
Marketing

TV Advertising Is Usually Not Worth It

Companies spend vast sums on commercials, but it’s been difficult to gauge their effectiveness. A new study offers a more reliable method—and some bad news for many brands.

Marketing

When Do People Take Huge Risks?

As a species, we’re cautious … except when the stakes are life-altering.

Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Marketing

How to Convince People the Virus Is Scary, and Other Lessons from Consumer Research

Researchers are rushing to make sense of the current moment. We spoke with the editor of a leading journal about what her colleagues are up to.

Social Impact

A Surprising Benefit of Feeling Ownership over Your Possessions

Owning things can boost our self-esteem. And that, in turn, can make us want to help others.

Marketing

“Stay Healthy” or “Keep Safe”: Which Social-Distancing Messages Are the Most Persuasive?

The answer depends on whether people are thinking about protecting themselves or their community.

Marketing

4 Keys to Effective—and Honest—Data Visualizations

Here’s how to make sure you are conveying your argument faithfully when designing charts and graphs.

Marketing

How the Specter of Contagious Disease Changes What We Want to Eat

Consumers turn to old standbys like Campbell’s Soup and Oreos. Here’s why.

Marketing

How Anticipation Warps Our Sense of Time

Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.

Marketing

Is Now the Time to Transition to Personalized Marketing?

Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.

Marketing

How Have Top Marketers Responded to the Pandemic? With Rapid Innovation.

Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.

Marketing

A New System for Getting Your Kids to Eat Healthier Foods

They tend to prefer variety. Here’s how to use that instinct to get more fruits and veggies on their plates.

Marketing

Four Steps Marketers Can Take to Navigate the Pandemic

Step one: Press pause. Step two: Rethink everything.

woman banks through her smartphone
Marketing

When Building Your Brand, First Find Your Purpose

A conversation with the CMO of online bank Ally about staying committed to your company’s purpose as the organization grows.

Marketing

When Do We Identify with the Bad Guy?

What started as research into consumer psychology led to deeper questions about human nature.

employee showing B2B customer analytics
Marketing

How B2B Companies Can Up Their Customer Experience Game

Most companies focus on their own sales targets. They should be focusing on their clients’.

Marketing

Take 5: How to Be a Savvy Holiday Shopper

Kellogg researchers explain the psychology of consumer decision-making.

Data Analytics

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

Marketing

Entrepreneurs, Don’t Let Branding Become an Afterthought

Start defining your brand strategy on day one. Your future self will thank you.

A salesperson tries storytelling to market a product.
Marketing

Stories Can Be Powerful Persuasive Tools. But It’s Important to Understand When They Can Backfire.

New research reveals why sometimes sticking to the facts is your best bet.

robot delivers lemonade to thirsty customer
Marketing

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

Marketing

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Digital advertising scientists study an online shopper.
Marketing

Is Your Digital-Advertising Strategy Paying Off?

Brands are demanding evidence that campaigns are working. Here’s what they should be asking.

Take 5: What You May Not Know about Advertising

Research reveals how ads can affect shopping behavior, elections, and even our health.