Data Analytics
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Topics
Marketing
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Marketing
How a Room’s Lighting Shapes Our Decisions
Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.
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Social Impact
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
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Marketing
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep up.
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Marketing
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
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Marketing
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
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Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
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Marketing
Podcast: How Amazon’s Alexa Learns
Plus, an algorithm that can identify new social-media hashtags as they emerge.
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Marketing
Take 5: Holiday Shopping
Our faculty explain the reasoning behind some common shopping scenarios.
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Marketing
Why Banning E-cigarette Ads on TV Could Backfire
A new study finds that an increase in e-cigarette ads leads to a decrease in traditional cigarette sales.
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Marketing
Wearing a Sequined Tuxedo to Work? Maybe You’re Feeling Jealous.
Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.
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Marketing
The Science Behind Word-of-Mouth Recommendations
In the age of Yelp, two new studies explore why we offer advice and how it spreads.
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Marketing
When Are Consumers Most Likely to Feel Overwhelmed by Their Options?
Research points to four predictors of “choice overload.”
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Marketing
Witnessing Immoral Behavior Makes Us Want to Buy Popular Brands
How scandals impact seemingly unrelated purchasing decisions.
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Marketing
Are You Offering Your Children Too Many Choices?
Deciding between an abundance of options leads to less engagement with the final choice.
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Trust
Podcast: Why Do So Many People Distrust the News?
Plus, how to avoid being duped by fake news yourself.
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Marketing
What Is a Brand Really Worth?
A global standard can help executives understand how powerful an asset they have.
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Marketing
Monitoring Moviegoers’ Brains Can Predict Box Office Success
For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.
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Marketing
Podcast: Why Are Rankings and Listicles So Popular?
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.
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Marketing
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
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