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April 1, 2026
When Disaster Almost Strikes, Who Takes the Heat?
People are harder on political leaders of the opposite party for near catastrophes, from threats of war to financial bubbles.
Matejas Mackin, Daniel A. Effron, Kai Epstude and Neal J. Roese
March 24, 2026
Take 5: Is Your Price Right?
Pricing plays a big part in a product’s success or failure. Kellogg faculty research helps demystify the process.
Eric T. Anderson, Derek D. Rucker, Anna Tuchman, Suraj Malladi, Robert L. Bray and Galen Bodenhausen
March 20, 2026
Everyone Hates Ads on Social Media. Or Do They?
Some Facebook users have never gotten an ad in their feed. Here’s how that’s affected their experience.
Nils Wernerfelt and and coauthors
March 1, 2026
Cashing In on Cute
Marketers, take note: there’s a strong connection between one’s political leanings and a preference for “cute” product aesthetics.
Carolyn W. Keller and Chethana Achar
March 1, 2026
What Lures Netflix Viewers?
A new model disentangles the appeal of the platform’s shows and movies from the influence of its recommendation system.
Guy Aridor and and coauthors
February 1, 2026
In Price Negotiations, Every Second Counts
A study of millions of eBay transactions shows who benefits when buyers and sellers take longer than usual to respond.
Jessica Fong and Caio Waisman
January 27, 2026
Take 5: Rewriting the Ad Playbook
The marketing world is always evolving. Here are research-backed insights on AI, success metrics, and other advertising trends.
Aparna Labroo, Jacob D. Teeny, Lakshman Krishnamurthi, Eric T. Anderson, Brett Gordon and Anna Tuchman
December 1, 2025
As AI Eats Web Traffic, Don’t Panic—Evolve
An SEO expert offers three tips for adapting to “zero click” searches and chatbots.
Kelly Cutler
December 1, 2025
When It Comes to Giving, People Value Time over Money
Monetary donations are generally more helpful for charities. So why do people prefer to donate their time instead?
Samantha Kassirer and Rima Touré-Tillery
November 1, 2025
Political News? Not in My Feed.
A new study of smartphone habits reveals that, in the runup to the 2024 U.S. presidential election, political content was mostly an afterthought.
Guy Aridor, Tevel Dekel, Rafael Jiménez-Durán, Ro’ee Levy and Lena Song
November 1, 2025
What Happens When a Luxury Brand Loses Its Iconic Founder?
Whoever inherits the role must strike a balance between remaining true to the founder’s vision and not getting stuck in the past.
Gregory Carpenter
October 1, 2025
In the Legalized Drug Industry, Stereotypes May Drive Sales
Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.
Chethana Achar, Nidhi Agrawal and Keyaira Lock
September 2, 2025
When a Rebrand Meets Backlash
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
Timothy Calkins
September 1, 2025
Customers Are Taking a Shine to Eco-friendly Products
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
Alexander Chernev, Sean Blair, Ulf Bockenholt and Himanshu Mishra
August 18, 2025
Are Your Ads Truly Paying Off?
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
Eric T. Anderson and Brett Gordon
August 1, 2025
When AI Thinks Too Much Like a Human
Generative AI models are susceptible to the same errors that humans make when interpreting statistical results.
Blakeley B. McShane, David Gal and Adam Duhachek
July 1, 2025
Knock Knock. Who’s There? Generative AI.
Learning that a joke, a story, or art came from AI boosts our confidence in our creativity.
Taly Reich and Jacob D. Teeny
June 1, 2025
No Credit History? No Problem.
A new type of score looks at people’s shopping behaviors and utility payments to determine their eligibility for loans and credit cards.
Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson
May 1, 2025
Meet Mr. Treadmill, Your Workout Buddy
Need some extra motivation to reach your fitness goals? Anthropomorphizing objects can help, new research shows.
Lili Wang and Rima Touré-Tillery
March 1, 2025
Does Satire Soften the Blow of Criticism?
Quite the opposite, in fact, even if it comes in the form of humorous memes, videos, or headlines.
Hooria Jazaieri and Derek D. Rucker
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The Insightful Leader
March 10, 2026 · 16:52 minutes
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