Marketing
June 3, 2026
When Marketing to Teens, Using High-Tech Tools Brings Promise—and Peril
Marketers have more powerful ways than ever to reach people, but ethical questions abound when those people are vulnerable individuals. There’s a way to thread the needle.
Mohanbir S. Sawhney
May 20, 2026
Is AI Mastering the Art of Persuasion?
“If AI continues along even a similar path and speed as we’re seeing now, then this becomes less of a Black Mirror episode and more of reality.”
Jacob D. Teeny and Sandra Matz
May 1, 2026
With Status Symbols, Let Someone Else Do the Bragging
Designer suit? Ivy League cufflinks? Flaunting your status can backfire. Let others notice first.
Jesse D'Agostino and Derek D. Rucker
April 27, 2026
Take 5: Social Media … IRL?
Kellogg faculty shed light on how social-media features such as influencer marketing, reposting, and “follow-backs” reflect and shape our offline lives.
Guy Aridor, William Brady, Rima Touré-Tillery, Maryam Kouchaki and Sarit Markovich
March 24, 2026
Take 5: Is Your Price Right?
Pricing plays a big part in a product’s success or failure. Kellogg faculty research helps demystify the process.
Eric T. Anderson, Derek D. Rucker, Anna Tuchman, Suraj Malladi, Robert L. Bray and Galen Bodenhausen
March 20, 2026
Everyone Hates Ads on Social Media. Or Do They?
Some Facebook users have never gotten an ad in their feed. Here’s how that’s affected their experience.
Nils Wernerfelt and and coauthors
March 1, 2026
Cashing In on Cute
Marketers, take note: there’s a strong connection between one’s political leanings and a preference for “cute” product aesthetics.
Carolyn W. Keller and Chethana Achar
March 1, 2026
What Lures Netflix Viewers?
A new model disentangles the appeal of the platform’s shows and movies from the influence of its recommendation system.
Guy Aridor and and coauthors
February 1, 2026
In Price Negotiations, Every Second Counts
A study of millions of eBay transactions shows who benefits when buyers and sellers take longer than usual to respond.
Jessica Fong and Caio Waisman
January 27, 2026
Take 5: Rewriting the Ad Playbook
The marketing world is always evolving. Here are research-backed insights on AI, success metrics, and other advertising trends.
Aparna Labroo, Jacob D. Teeny, Lakshman Krishnamurthi, Eric T. Anderson, Brett Gordon and Anna Tuchman
January 26, 2026
Podcast: The Authentic Appeal of Influencer Marketing
On this episode of The Insightful Leader, learn why companies should embrace the social-media testimonial, warts and all.
Timothy Calkins
December 1, 2025
As AI Eats Web Traffic, Don’t Panic—Evolve
An SEO expert offers three tips for adapting to “zero click” searches and chatbots.
Kelly Cutler
December 1, 2025
When It Comes to Giving, People Value Time over Money
Monetary donations are generally more helpful for charities. So why do people prefer to donate their time instead?
Samantha Kassirer and Rima Touré-Tillery
November 1, 2025
Political News? Not in My Feed.
A new study of smartphone habits reveals that, in the runup to the 2024 U.S. presidential election, political content was mostly an afterthought.
Guy Aridor, Tevel Dekel, Rafael Jiménez-Durán, Ro’ee Levy and Lena Song
November 1, 2025
What Happens When a Luxury Brand Loses Its Iconic Founder?
Whoever inherits the role must strike a balance between remaining true to the founder’s vision and not getting stuck in the past.
Gregory Carpenter
October 1, 2025
In the Legalized Drug Industry, Stereotypes May Drive Sales
Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.
Chethana Achar, Nidhi Agrawal and Keyaira Lock
September 2, 2025
When a Rebrand Meets Backlash
Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.
Timothy Calkins
September 1, 2025
Customers Are Taking a Shine to Eco-friendly Products
Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.
Alexander Chernev, Sean Blair, Ulf Bockenholt and Himanshu Mishra
August 22, 2025
Take 5: AI’s Past, Present, and Future
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
Sergio Rebelo, Dashun Wang, Matthew Groh, Hatim Rahman, Jacob D. Teeny and and coauthors
August 18, 2025
Are Your Ads Truly Paying Off?
Inconsistent methods make it hard to know if a campaign is working. New approaches to measuring return on ad spend can help companies make better decisions.
Eric T. Anderson and Brett Gordon
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The Insightful Leader
June 5, 2026 · 31:32 minutes
May 21, 2026 · 32:33 minutes
