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February 1, 2025
Customers Will Pay More for Products That Feature Diversity in Ads
When an ad features people of different ages, races, genders, or nationalities, consumers believe the brand offers greater variety and is more creative.
Uzma Khan, Saetbyeol Kim, Suwon Choi and Aparna Labroo
January 1, 2025
How a Weak Sense of Self Encourages Bad Behavior
“When people don’t know who they are, they think their moral actions don’t really reflect who they are.”
Jane Jiaqian Wang and Rima Touré-Tillery
November 1, 2024
It Literally Pays to Love Your Work
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.
Anna Paley, Robert W. Smith, Jacob D. Teeny and Daniel M. Zane
September 1, 2024
How the Right Price Promotion Can Nudge Kids to Choose Healthier Foods
“It shows that kids are sensitive to prices.”
Szu-chi Huang, Michal Maimaran and Daniella Kupor
August 27, 2024
How a Growing South Asian Diaspora Is Changing Retail
From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.
Srinivas K. Reddy and Birju Shah
August 8, 2024
A Troubling Trend in Nonprofit Branding
When nonprofit organizations rebrand themselves, inspiration may not be the answer.
Timothy Calkins
August 1, 2024
Beware the “Bad-Influencer Effect”
Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.
Jessica Gamlin and Rima Touré-Tillery
July 3, 2024
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips.
First, stop demanding that they choose healthy foods!
Michal Maimaran
July 1, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
June 18, 2024
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Jacob D. Teeny
June 1, 2024
How to Talk About What You Do (without Being Boring)
The key is not to say too much—or too little. Here are some exercises to get you started.
Craig Wortmann
June 1, 2024
It’s Painful to Spend Money—Unless It’s a Refund
New research shows why it feels different to spend the money we get back after returning a product.
Ata Jami
May 14, 2024
Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?
Probably not—with a few notable exceptions.
Yufeng Huang and Ilya Morozov
May 1, 2024
The Clues to Creditworthiness Hiding in Your Grocery Cart
Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.
Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson
May 1, 2024
Are Your Individual Contributors Feeling Isolated?
A lot of employees could benefit from a structured “lab” setting to inspire meaningful collaboration.
Florian Zettelmeyer
April 22, 2024
How Much Evidence Do You Need to Make a Decision? Depends on Your Mindset.
When a choice is framed as a responsibility, we’ll go the extra mile to be accurate—even when it costs us.
Galen Bodenhausen and Michalis Mamakos
April 16, 2024
The Future of Targeted Advertising in a Cookie-less World
Apple’s and Google’s responses to regulatory shifts may end up squeezing out small online retailers.
Guy Aridor
March 8, 2024
When Persuading a Group, Beware the Allure of Consensus
We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.
Derek D. Rucker, Jesse D'Agostino, Mark Dyer and Zakary L. Tormala
March 7, 2024
How to Grow in a Multichannel World
As e-commerce continues to expand, companies need to adapt their channel strategies to stay relevant. A marketing expert offers guidance for reaching customers.
Jim Lecinski
January 1, 2024
Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working
Running even a small number of experiments can reveal a lot, a new study finds.
Brett Gordon, Robert Moakler and Florian Zettelmeyer
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The Insightful Leader
February 4, 2025 · 11:27 minutes
January 15, 2025 · 9:32 minutes