Focus on Data Analytics

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

Data Analytics

A Leader's Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

Florian Zettelmeyer

The Ultimate Data Set

Computational social science aims to discover universal facts.

Brian Uzzi

Data Analytics

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

Steve Haroz, Robert Kosara and Steven Franconeri

Data Analytics

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Eric Leininger