Business Insights
Data Analytics Entrepreneurship Finance & Accounting Innovation Marketing Operations Organizations Strategy
February 1, 2026
The Vicious Cycle of Long Wait Times
The longer customers wait, the longer they take when it’s their turn. That can gum things up further.
Achal Bassamboo and and coauthors
January 9, 2026
Do You Really Need All That Data?
Not always. An algorithm helps decision-makers figure out precisely which data they need to find an optimal solution.
Omar Bennouna, Amine Bennouna, Saurabh Amin and Asuman Ozdaglar
January 1, 2026
Say Hello to Your New AI Study Buddy
As students continue to use generative AI for their homework, professors have found a way to enrich rather than combat the experience.
Robert L. Bray and Sébastien Martin
December 9, 2025
When Supply-Chain Disruptions Strike, Preparation Is Everything
“Disruptions expose the difference between firms that merely survive and those that gain strategic ground.”
Akhil Singla, Wallace J. Hopp, Seyed Iravani and Zigeng Liu
November 2, 2025
Sure, AI Can Automate. But How Can You Use It to Innovate?
A Kellogg professor’s experience deploying AI in the classroom shows how domain knowledge and experimentation can lead to true breakthroughs.
Sébastien Martin
August 1, 2025
Surge Pricing in Aisle Five?
Despite concern, the use of digital price tags in grocery stores hasn’t moved the needle on costs for consumers.
Ioannis Stamatopoulos, Robert Sanders and Robert L. Bray
June 14, 2025
How Your Business Can Adapt to Tariffs—and Come Out Ahead
Start by finding alternative sourcing locations. And if you don’t have them, build them now.
Sunil Chopra
April 1, 2025
The Hidden Cost of Successful Experiments
As companies innovate, the resulting complexity makes further growth more challenging.
Yudi Huang, Sébastien Martin and Zhiwei (Tony) Qin
October 1, 2024
For Home Deliveries, Faster Isn’t Always Better
Retail customers often prioritize convenience over speed for deliveries that require them to be at home.
Pol Boada-Collado, Sunil Chopra, Maria Ibanez and Karen Smilowitz
August 1, 2024
America Is Rediscovering the Drive-Through
Since the pandemic, fast-food customers are more likely to order at the drive-through, fueling the recovery of restaurants that can accommodate them.
Partha Sarati Mishra, Sunil Chopra and Ioannis Stamatopoulos
July 1, 2024
There’s a Smarter Way to A/B Test
A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.
Vikas Deep, Achal Bassamboo and Sandeep Kumar Juneja
June 1, 2024
Everyone Wants to Ditch the Middleman. Or Do They?
Not always, according to surprising new evidence from an app connecting housekeepers to clients.
Ekaterina Astashkina, Robert L. Bray, Ruslan Momot and Marat Salikhov
July 21, 2023
ChatGPT Has Arrived. What’s a Manager to Do?
4 tips for leading a team in an age of generative AI.
Robert L. Bray
July 18, 2023
Schools Often Partner with Nonprofits to Benefit Students. Which Partnerships Last?
One key to keeping programs afloat: flexibility.
Samantha Keppler, Karen Smilowitz and Paul Leonardi
June 7, 2023
Does It Pay to List a Rental at the Last Minute?
Not necessarily. A new study argues that platforms in the sharing economy should incentivize behavior that creates win–wins.
Neha Sharma, Sumanta Singha, Milind Sohoni and Achal Bassamboo
April 1, 2023
Take 5: Research-Backed Tips for Scheduling Your Day
Kellogg faculty offer ideas for working smarter and not harder.
Maryam Kouchaki, Maria Ibanez, Nicola Persico, Robert L. Bray, Jan A. Van Mieghem, Itai Gurvich and and coauthors
March 1, 2023
At Their Best, Self-Learning Algorithms Can Be a “Win-Win-Win”
Lyft is using ”reinforcement learning” to match customers to drivers—leading to higher profits for the company, more work for drivers, and happier customers.
Sébastien Martin
November 3, 2022
Product Q&A Forums Hold a Lot of Promise. Here’s How to Make Them Work.
The key to these online communities, where users can ask and answer questions, is how many questions get useful answers.
Neha Sharma, Gad Allon and Achal Bassamboo
September 6, 2022
The Thorny Challenge of Measuring Success in “Systems-of-Care” Networks
These networks, which help direct people to the medical and social services they need, must tread carefully in choosing which metrics to use in decision-making.
Karen Smilowitz, Michelle Shumate and and coauthors
June 18, 2021
Looking to Further Digitize Your Operations? This Tool Can Help.
There’s no single solution or easy answer. But you can use this framework to audit your efforts and figure out your next move.
Jan A. Van Mieghem and Robert Boute
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The Insightful Leader
March 10, 2026 · 16:52 minutes
February 23, 2026 · 16:11 minutes
