Marketing
How Much Do Campaign Ads Matter?
Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.

Politics & Elections
Civil Servants Often Work for Administrations They Disagree with Politically. How Does This Affect Their Job Performance?
While the benefits of insulating career bureaucrats are clear, new research explores whether there are downsides, too.
Politics & Elections
Do Powerful Politicians Play Favorites with Their Corporate Friends?
A new study examines the power of public scrutiny to keep high-ranking officials in check.
Politics & Elections
The Political Divide in America Goes Beyond Polarization and Tribalism
These days, political identity functions a lot like religious identity.
Politics & Elections
When Executives Donate to Politicians, How Much Are They Keeping Their Companies’ Interests in Mind?
A new study looks at the motivation behind these donations, which make up nearly a fifth of all political giving.
Policy
How Did School Desegregation Shape the Political Ideology of White Students Later in Life?
A new study suggests that, more than four decades later, the impact of these policies on political leanings is apparent.
Suggested For You
Add Insight
to your inbox.
We’ll send you one email a week with content you actually want to read, curated by the Insight team.

Politics & Elections
Why We Know So Little about Disparities within the Federal Court System—and How That’s Finally Changing
Millions of hard-to-obtain public court records shed new light on the fairness of the U.S. judiciary.

Politics & Elections
When People Think Their Neighbors Support Trump, They’re More Likely to Express Anti-immigrant Views
Social norms are powerful—but fluid. A study of the 2016 election shows how they can change.

Politics & Elections
Are Voters Biased Against Female Politicians?
In many cases, no. But economic anxiety can ignite powerful gender stereotypes.
Politics & Elections
Which Gold Medalists Do We Tweet About? Liberals and Conservatives Differ
New research explores how political ideology can affect whose accomplishments we celebrate.
Policy
Which Voters Want to Expand Medicaid? Maybe Not the Ones You Think
4-year degree-holders tend to be big supporters—even though they are personally unlikely to benefit.
Politics & Elections
Politicians Vote Differently When Journalists Aren’t Watching
During natural disasters, the media spotlight shifts—and special interests benefit.
Politics & Elections
Take 5: Election Rules and Campaign Tactics That Sway Voters
A look at whether celebrity endorsements matter, why the top spot on a ballot is coveted, and more election research from Kellogg faculty.
Politics & Elections
Why Economic Crises Trigger Political Turnover in Some Countries but Not Others
The fallout can hinge on how much a country’s people trust each other.
Politics & Elections
Why a Choice Doesn’t Feel Like a Choice When Morality Enters the Picture
A new study explains why heroes always say, “I just did what anybody would do.”
Politics & Elections
Why Certain Types of Elections Favor Extreme Candidates
Winners can differ when voting is done by district versus at-large.
Politics & Elections
When Corporations Donate to Candidates, Are They Buying Influence?
The surprising result suggests the need to rethink the role of money in politics.
Politics & Elections
Why Certain Types of Elections Favor Extreme Candidates
Winners can differ when voting is done by district versus at-large.
Politics & Elections
When Corporations Donate to Candidates, Are They Buying Influence?
The surprising result suggests the need to rethink the role of money in politics.
Politics & Elections
Abandoning the Electoral College Would Remake Campaign Spending
A direct-vote system could have a sizeable impact on the behaviors of voters and candidates.
Politics & Elections
Podcast: Does What Candidates Say Matter?
Understanding political rhetoric in this heated presidential race.
Politics & Elections
Happy Voters or Happy Outcomes?
In corporations, academia, and the papal conclave, transparent voting and voter privacy interact in surprisingly complex ways.
Politics & Elections
Braggarts Become Leaders
Women at a disadvantage when competing for leadership positions
Politics & Elections
The Oprah Effect
Celebrity endorsement of political candidates can make a difference at the polls.
Politics & Elections
First Among Equals?
Prime ballot position improves a candidate’s chances of winning office.
Politics & Elections
The “Teddy Bear Effect” for Black CEOs
Black male CEOS are more successful when their facial features are perceived as less threatening.
Politics & Elections
Majority Rules
Group design influences the information that members share, says David Austen-Smith, who is identifying incentives to speak the truth