The right techniques can uncover valuable insights in user-generated content.
Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Search data can tell policymakers whether extending unemployment benefits delays job-seeking.
A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
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The best firms “purposely mess stuff up” to get the data they need to grow.
Social media data can help predict consumer demand.
Whom you call is linked to where you travel, which dictates how viruses spread.
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Understanding how our minds read visualizations can help answer your organization’s most important questions.
From tweets to scientific discoveries, human behavior is surprisingly predictable.
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
A Q&A with Chicago’s chief data officer about the power of big data.
A strategic approach to data analytics starts with asking the right questions.
Computational social science aims to discover universal facts.