Data Analytics
Using Cell Phone Data to Predict the Next Epidemic
Whom you call is linked to where you travel, which dictates how viruses spread.
Topics
Data Analytics
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Data Analytics
How to Use Data Visualization to Improve Your Business
Understanding how our minds read visualizations can help answer your organization’s most important questions.
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Data Analytics
Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind
From tweets to scientific discoveries, human behavior is surprisingly predictable.
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Marketing
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
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Data Analytics
Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
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Data Analytics
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
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Data Analytics
Is Your Digital Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
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Data Analytics
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
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Marketing
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
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Data Analytics
Tips for Building an Analytics Team
How to hire and keep data analytics superstars.
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Data Analytics
Five Ways to Attract and Retain Data Scientists
How directly contributing to the business can help analytics talent thrive.
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Data Analytics
Making Data Work Harder for You
A strategic approach to data analytics starts with asking the right questions.
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Data Analytics
Can Computers Make Us Better Thinkers?
IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.
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Data Analytics
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
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Healthcare
Collaborating to Save Lives
For an integrated healthcare organization, culture is the key to operational efficiency.
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Data Analytics
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
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Collaboration
The Ultimate Data Set
Computational social science aims to discover universal facts.
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Data Analytics
A Leader’s Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
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Strategy
Using Data to Call the Shots
Houston Rockets GM Daryl Morey talks leadership, decision making, and crunching numbers in the NBA.
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Finance
What Will It Take to Regulate the Stock Markets?
Better data and better cooperation are needed.
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