Search data can tell policymakers whether extending unemployment benefits delays job-seeking.
A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Quantitative data is not enough to solve your trickiest problems.
The best firms “purposely mess stuff up” to get the data they need to grow.
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Don’t relegate big data to sales and marketing. Let it permeate the culture.
Whom you call is linked to where you travel, which dictates how viruses spread.
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
From tweets to scientific discoveries, human behavior is surprisingly predictable.
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
If you are not running a randomized controlled experiment, you probably don’t know.
Putting too much stock in an arbitrary threshold may lead to bad decisions.
What’s in your cart? Depends on the device you are using.
A strategic approach to data analytics starts with asking the right questions.
Computational social science aims to discover universal facts.