Data Analytics
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Topics
Data Analytics
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Data Analytics
What Might Be Missing from Your Analytics Strategy
Quantitative data is not enough to solve your trickiest problems.
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Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
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Marketing
Podcast: How Amazon’s Alexa Learns
Plus, an algorithm that can identify new social-media hashtags as they emerge.
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Operations
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand.
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Data Analytics
To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company
Don’t relegate big data to sales and marketing. Let it permeate the culture.
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Data Analytics
Using Cell Phone Data to Predict the Next Epidemic
Whom you call is linked to where you travel, which dictates how viruses spread.
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Data Analytics
How to Use Data Visualization to Improve Your Business
Understanding how our minds read visualizations can help answer your organization’s most important questions.
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Data Analytics
Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind
From tweets to scientific discoveries, human behavior is surprisingly predictable.
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Marketing
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
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Data Analytics
Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
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Data Analytics
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
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Data Analytics
Is Your Digital Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
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Data Analytics
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
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Marketing
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
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Data Analytics
Tips for Building an Analytics Team
How to hire and keep data analytics superstars.
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Data Analytics
5 Ways to Attract and Retain Data Scientists
How directly contributing to the business can help analytics talent thrive.
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Data Analytics
Making Data Work Harder for You
A strategic approach to data analytics starts with asking the right questions.
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Data Analytics
Can Computers Make Us Better Thinkers?
IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.
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Data Analytics
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
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