Data Analytics
How Companies Can Mine Online Reviews for Product-Development Gold
The right techniques can uncover valuable insights in user-generated content.
Data Analytics
To Improve Customer Experience, Embrace the Outliers in Your Data
Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.
Data Analytics
How to Build Artificial Intelligence that Everyone Can Trust
Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.
Economics
What Google Is Teaching Economists About Unemployment Insurance
Search data can tell policymakers whether extending unemployment benefits delays job-seeking.
Innovation
How Can Social Science Become More Solutions-Oriented?
A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.
Data Analytics
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
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Data Analytics
How a Good Analytics Strategy Can Become the Victim of Its Own Success
The best firms “purposely mess stuff up” to get the data they need to grow.
Podcast Marketing
Podcast: How Amazon's Alexa Learns
Plus, an algorithm that can identify new social-media hashtags as they emerge.
Operations
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand.
Data Analytics Strategy
Using Cell Phone Data to Predict the Next Epidemic
Whom you call is linked to where you travel, which dictates how viruses spread.
Organizations
The Surprising Speed with Which We Become Polarized Online
Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.
Data Analytics Strategy
How to Use Data Visualization to Improve Your Business
Understanding how our minds read visualizations can help answer your organization’s most important questions.
Data Analytics
Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind
From tweets to scientific discoveries, human behavior is surprisingly predictable.
Marketing
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Data Analytics
Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.
Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.
Data Analytics Strategy
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
Data Analytics
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Data AnalyticsStrategy
How Open Data Is Changing Chicago
A Q&A with Chicago’s chief data officer about the power of big data.
Data Analytics
Is Your Digital-Advertising Campaign Working?
If you are not running a randomized controlled experiment, you probably don’t know.
Data AnalyticsStrategy
Blinded by Statistical Significance
Putting too much stock in an arbitrary threshold may lead to bad decisions.
Marketing
How We Shop Differently on Our Phones
What’s in your cart? Depends on the device you are using.
Data AnalyticsStrategy
Tips for Building an Analytics Team
How to hire and keep data analytics superstars.
Data AnalyticsStrategy
5 Ways to Attract and Retain Data Scientists
How directly contributing to the business can help analytics talent thrive.
Data AnalyticsStrategy
Making Data Work Harder for You
A strategic approach to data analytics starts with asking the right questions.
Data Analytics
Can Computers Make Us Better Thinkers?
IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.
Data AnalyticsStrategy
Making Data Work Harder for You— Podcast Transcript
A strategic approach to data analytics starts with asking the right questions.
Healthcare
Collaborating to Save Lives
For an integrated healthcare organization, culture is the key to operational efficiency.
Data Analytics
Data Visualization: More Than Pretty Pictures
Data visualization techniques are integral to memorable and persuasive messaging.
The Ultimate Data Set
Computational social science aims to discover universal facts.
Data AnalyticsStrategy
A Leader’s Guide to Data Analytics
A working knowledge of data science can help you lead with confidence.
Strategy
Using Data to Call the Shots
Houston Rockets GM Daryl Morey talks leadership, decision making, and crunching numbers in the NBA.
Finance & Accounting
What Will It Take to Regulate the Stock Markets?
Better data and better cooperation are needed.
Marketing
The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Data AnalyticsStrategy
Learning from Zillow and Zoots
Improved performance through service inventory management