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Data Analytics

How Companies Can Mine Online Reviews for Product-Development Gold

The right techniques can uncover valuable insights in user-generated content.

marketers look at outliers in their data.
Data Analytics

To Improve Customer Experience, Embrace the Outliers in Your Data

Don’t ignore them. Let them highlight your biggest failures and juiciest opportunities.

Data Analytics

How to Build Artificial Intelligence that Everyone Can Trust

Experts from IBM Watson and Kellogg discuss how to remove bias and increase transparency in machine-learning algorithms.

Economics

What Google Is Teaching Economists About Unemployment Insurance

Search data can tell policymakers whether extending unemployment benefits delays job-seeking.

Innovation

How Can Social Science Become More Solutions-Oriented?

A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.

Data Analytics

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

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Two data analysts sort marbles.
Data Analytics

How a Good Analytics Strategy Can Become the Victim of Its Own Success

The best firms “purposely mess stuff up” to get the data they need to grow.

An Amazon Echo device interviews its owner.
Podcast Marketing

Podcast: How Amazon's Alexa Learns

Plus, an algorithm that can identify new social-media hashtags as they emerge.

Data Analytics Strategy

Using Cell Phone Data to Predict the Next Epidemic

Whom you call is linked to where you travel, which dictates how viruses spread.

Organizations

The Surprising Speed with Which We Become Polarized Online

Users isolate themselves in social media echo chambers, even when they start out looking at a variety of posts.

Data Analytics Strategy

How to Use Data Visualization to Improve Your Business

Understanding how our minds read visualizations can help answer your organization’s most important questions.

Data Analytics

Podcast: Think You Understand Why Ideas Go Viral? Big Data May Change Your Mind

From tweets to scientific discoveries, human behavior is surprisingly predictable.

Marketing

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Data Analytics

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many measurement techniques are flawed. Kellogg and Facebook researchers share what can be done.

Data Analytics Strategy

How Open Data Is Changing Chicago

A Q&A with Chicago’s chief data officer about the power of big data.

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Data AnalyticsStrategy

How Open Data Is Changing Chicago

A Q&A with Chicago’s chief data officer about the power of big data.

Data Analytics

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

Data AnalyticsStrategy

Blinded by Statistical Significance

Putting too much stock in an arbitrary threshold may lead to bad decisions.

Our mobile consumer behavior determines how we shop on phones.
Marketing

How We Shop Differently on Our Phones

What’s in your cart? Depends on the device you are using.

Data AnalyticsStrategy

Tips for Building an Analytics Team

How to hire and keep data analytics superstars.

Data AnalyticsStrategy

5 Ways to Attract and Retain Data Scientists

How directly contributing to the business can help analytics talent thrive.

Data AnalyticsStrategy

Making Data Work Harder for You

A strategic approach to data analytics starts with asking the right questions.

Data Analytics

Can Computers Make Us Better Thinkers?

IBM Watson creator David Ferrucci on the thought partnership at the heart of machine learning.

Data AnalyticsStrategy

Making Data Work Harder for You— Podcast Transcript

A strategic approach to data analytics starts with asking the right questions.

Healthcare

Collaborating to Save Lives

For an integrated healthcare organization, culture is the key to operational efficiency.

data visualization technique best practices
Data Analytics

Data Visualization: More Than Pretty Pictures

Data visualization techniques are integral to memorable and persuasive messaging.

The Ultimate Data Set

Computational social science aims to discover universal facts.

Data AnalyticsStrategy

A Leader’s Guide to Data Analytics

A working knowledge of data science can help you lead with confidence.

Like in basketball, using data and information around you to call the shots can lead to a big wins.
Strategy

Using Data to Call the Shots

Houston Rockets GM Daryl Morey talks leadership, decision making, and crunching numbers in the NBA.

Finance & Accounting

What Will It Take to Regulate the Stock Markets?

Better data and better cooperation are needed.

This customer may be a harbinger of new product failure
Marketing

The Customers You Do Not Want

If these “harbingers of failure” love what you do, you are in trouble

Data AnalyticsStrategy

The Specifics of Sleep

Using statistics to understand sleep better

Data AnalyticsStrategy

Learning from Zillow and Zoots

Improved performance through service inventory management

Done.