Business Insights
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March 16, 2026
The 4 Stages of AI Adoption—and Why Most SMBs Are Still Stuck at Level 1
The question is no longer whether AI will affect small and mid-sized businesses. It’s how—and how fast.
David Schonthal
March 1, 2026
The Recipe for Innovation? An Alliance Between Art and Science.
Three tips to help organizations build bridges between creative and systematic thinkers.
Julio M. Ottino
January 16, 2026
Can a New GPT Accelerate Human–AI Collaboration in Science?
SciSciGPT takes on the tedious tasks so scientists can dream bigger.
Erzhuo Shao, Yifang Wang, Yifan Qian, Zhenyu Pan, Han Liu and Dashun Wang
January 1, 2026
When It Comes to Creativity, AI Doesn’t Always Have the Answer
A classroom experiment shows why you shouldn’t short-circuit the brainstorming process.
Brian Uzzi
December 11, 2025
Can America Win the New Race for Scientific Leadership?
If the U.S. has truly entered a second Cold War, it should repeat the strategy that helped it win the first one: expanding the scientific frontier at home.
Nancy Qian
October 7, 2025
Do Scientific Prizes Reward Innovation or Reputation?
Scientists who receive the Nobel Prize and other accolades do more-novel work both before and after winning, new research finds.
Chaolin Tian, Yurui Huang, Ching Jin, Yifang Ma and Brian Uzzi
September 18, 2025
Which Political Party Provides More Funding for Science?
Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.
Alexander C. Furnas, Nic Fishman, Leah Rosenstiel and Dashun Wang
September 1, 2025
How Durable Design Can Save Lives
Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.
Rebecca Kirby, Kara Palamountain and and coauthors
August 22, 2025
Take 5: AI’s Past, Present, and Future
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
Sergio Rebelo, Dashun Wang, Matthew Groh, Hatim Rahman, Jacob D. Teeny and and coauthors
July 24, 2025
Is Tenure a Golden Age for Research?
A large study finds that there’s a trade-off. While tenured researchers may publish less, they often come up with more novel ideas.
Giorgio Tripodi, Benjamin F. Jones, Dashun Wang and and coauthors
April 1, 2025
The Hidden Cost of Successful Experiments
As companies innovate, the resulting complexity makes further growth more challenging.
Yudi Huang, Sébastien Martin and Zhiwei (Tony) Qin
March 28, 2025
Build a Successful B2B Business by First Engaging Consumers
Take the backroad to a B2B business model by stimulating demand from the bottom up.
David Schonthal
October 11, 2024
AI Is Revolutionizing Science. Are Scientists Ready?
AI’s influence has already spread to nearly every discipline. But fully harnessing its impact will require better training for researchers.
Jian Gao and Dashun Wang
July 6, 2024
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
David Schonthal
June 11, 2024
Unique. Revolutionary. Fundamental. A Little Hype Can Help Scientists Win Grants.
“Promotional language is important not just for securing funding but for actually conveying the merits of good ideas.”
Hao Peng, Huilian Sophie Qiu, Henrik Barslund Fosse and Brian Uzzi
December 16, 2023
Not Sure Where to Start with Your AI Strategy? Here Are 3 Steps
Companies across the economy are harnessing AI for a variety of functions in their businesses, with some further along in their strategies than others.
Brian Uzzi
December 1, 2023
Preparing for an Investor Meeting? Here’s How to Position Your Startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.
Carter Cast
August 1, 2023
Could Aligning with a Star Help Your Brand?
Celebrity brands are on the rise. Here’s what to know before you pursue a famous business partner.
Paul Earle Jr.
July 1, 2023
How AI Can Help Researchers Navigate the “Replication Crisis”
A new tool predicts whether a specific study is likely to replicate, building confidence in the findings among scientists, funding agencies, and the public.
Wu Youyou, Yang Yang and Brian Uzzi
June 21, 2023
How the Metaverse Could Shape Science
Augmented reality has the potential to solve old problems—and introduce new ones. Is it time to establish guardrails?
Diego Gómez-Zará, Peter Schiffer and Dashun Wang
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The Insightful Leader
March 10, 2026 · 16:52 minutes
February 23, 2026 · 16:11 minutes
