Innovation
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A woman thinks of ways to turn a crisis into an opportunity.
Innovation

3 Steps for Reimagining Your Business for a Post-COVID World

The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.

New invention sits on a shelf unused.
Innovation

Recessions Can Stifle Product Innovation for Years

To keep companies innovating through the current recession, they will need greater access to credit.

Innovation

The Pandemic Has Slashed Scientists’ Productivity

The extent varies a good deal by field, but the single biggest factor is whether a scientist is caring for young children.

Marketing

How Have Top Marketers Responded to the Pandemic? With Rapid Innovation.

Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.

Careers

How to Coach Your Sales Team through the Pandemic (and Beyond)

The founder of the Kellogg Sales Institute offers tips for adapting to this high-stakes moment.

Innovation

Want Your Employees to Innovate? Trust Them.

R&D teams take more risks—and do better work—when their CEOs have faith in them.

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A male scientist's lab is better funded than a female scientist's lab.
Innovation

The U.S. Is Full of Innovative Thinkers. The Government Needs to Marshal All of Them to Fight Covid-19.

Here’s how we can accelerate efforts to reduce the spread, develop treatments, and find a vaccine.

A businessman in debt is worried.
Finance & Accounting

Taking on Debt Can Help a Company Grow—Until a Crisis Hits

A new study shows how highly leveraged companies have less flexibility to innovate in a downturn.

People using a new cell phone model.
Innovation

A New Product Release Often Sets Off a Customer Frenzy. But How Long Does It Last?

When consumers replace the old with the new, surprising trends emerge. A new mathematical model can better predict long-term sales.

Careers

Nobel Prize Winners—They’re Just Like Us!

The career paths of these elite scientists are surprisingly similar to those of their less accomplished peers.

Innovation

The Appeal of Handmade in an Era of Automation

This excerpt from the book “The Power of Human” explains why we continue to equate human effort with value.

Innovation

AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.

Research shows that the gap between these disciplines is growing, which could make it harder to address social and ethical problems.

Innovation

Podcast: Unleash Your Inner Designer

You—yes, you!—can use design thinking to find creative solutions to your customers’ problems.

Innovation

How Much Does Innovation Drive Economic Growth?

A study of millions of patents lifts the veil on how new ideas influence productivity.

Organizations

Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.

Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.

Innovation

Looking to Innovate? Ditch the Startup Mentality and Adopt a Venture Capitalist Mindset

Rather than cultivating one great idea, bet on as many as you can.

Organizations

Want to Revolutionize Your Field? You May Need to Rethink the Size of Your Research Team.

Large and small teams produce different types of breakthroughs, according to an analysis of 50 million patents, software products, and academic papers.

Innovation

Looking to Innovate? Ditch the Startup Mentality and Adopt a Venture Capitalist Mindset

Rather than cultivating one great idea, bet on as many as you can.

Marketing

Should You Ignore What Your Customers Want? The Great Winemakers Do.

Rather than follow consumer taste, they push it in a new direction.

Innovation

Three Steps to Help Innovation Teams Succeed at an Established Company

A former Target executive shares how to move fast within organizations that are slow to evolve.

Innovation

Sure, Industry Outsiders Can Bring Fresh Ideas. But Are They Better Entrepreneurs?

New insights from a definitive study on what successful startup founders have in common.

Innovation

Why Family Businesses Sometimes Make Decisions That Seem Bad for the Family

Even non-family firms can benefit when they think beyond their immediate self-interest.

Entrepreneurship

4 Qualities Venture Capitalists Look for in an Entrepreneur

A serial investor explains why you need more than just a cool idea.

Innovation

How Can Social Science Become More Solutions-Oriented?

A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be applied.

Innovation

Buying a Company for Its Talent? Beware of Hidden Legal Risks.

Acquiring another firm’s trade secrets—even unintentionally—could prove costly.

Innovation

Everyone Wants Pharmaceutical Breakthroughs. What Drives Drug Companies to Pursue Them?

A new study suggests that firms are at their most innovative after a financial windfall.

Innovation

When You’re Hot, You’re Hot: Career Successes Come in Clusters

Bursts of brilliance happen for almost everyone. Explore the “hot streaks” of thousands of directors, artists and scientists in our graphic.

Leadership

How to Fill Your Company with Rockstar Employees

Four steps to build a culture that attracts the best of the best.

Data Analytics

What Might Be Missing from Your Analytics Strategy

Quantitative data is not enough to solve your trickiest problems.

Innovation

Take 5: Make Your Big Idea a Success

Kellogg faculty share what it takes to find, foster, and sell innovation.

Innovation

Take 5: How to Adapt to Changes in Your Industry

In many businesses, change is the only constant. Are you prepared?

Innovation

Tips for Established Companies to Keep Innovating

Intrapreneurship requires you to “think like a disruptor.”

Scientific research leads to patents more often that expected.
Innovation

The Surprisingly Short Journey from Ivory Tower to Patent Office

Scientific research leads to marketplace innovations more frequently and quickly than expected.

Workplace entitlement demonstrated by an opera diva.
Innovation

Take 5: How to Empower Employees to Be More Creative

Creativity is a potent engine for business. Nurture it without letting office divas run the show.

Entrepreneurship

Waiting to Protect Intellectual Property Could Doom Your Startup

Patent attorneys offer four tips for entrepreneurs on safeguarding ideas from the get-go.

Innovation

STEM Degrees Are Good for Careers. But Do They Lead to More Innovation?

Science, technology, engineering, and math education helps job prospects, but hurts the likelihood of becoming an inventor.