Business Insights
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July 3, 2025
5 Tips for Preparing to Scale Your Startup
Before hitting “go” on a growth strategy, founders need to make sure they are ready. Here’s a pre-flight checklist for entrepreneurs.
Carter Cast
March 28, 2025
Build a Successful B2B Business by First Engaging Consumers
Take the backroad to a B2B business model by stimulating demand from the bottom up.
David Schonthal
February 1, 2025
5 Tips for Finding the Right Angels
Not all investors are created equal. Entrepreneurs should look for ones who share their vision.
Jeffrey Eschbach
January 16, 2025
For Girls, Early Exposure to Entrepreneurship Can Be a Game-Changer
Being surrounded by entrepreneurs at a critical age can shape girls’ educational and career trajectories.
Mikkel Mertz, Maddalena Ronchi and Viola Salvestrini
July 6, 2024
Innovation Requires an Environment of Creative Risk
If you really want to change paradigms, you must be willing to accept that there is no such thing as true innovation without risk.
David Schonthal
July 1, 2024
After Prison, Opportunities Are Hard to Come By. Enter Entrepreneurship.
Labor-market discrimination is driving many formerly incarcerated people, particularly Black individuals, toward entrepreneurship.
Kylie Hwang and Damon Phillips
April 19, 2024
Psychedelic-Assisted Therapy Is Going Mainstream. How Will the Industry Grow Around It?
While significant barriers remain—including regulatory uncertainty and the difficulty of scaling a labor-intensive treatment method—industry leaders see a path forward.
David Schonthal, Michael Cotton, David Esselman and Ryan Reid
December 1, 2023
Preparing for an Investor Meeting? Here’s How to Position Your Startup
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold.
Carter Cast
September 22, 2023
Could Generative AI Out-Entrepreneur Humans? Maybe, but Here's What Matters More.
3 tips to help you understand what that means for you as a business-builder.
David Schonthal
September 6, 2023
Take 5: How to Sell Your Startup from the Start
Advice from our experts on pitching your idea—and yourself.
Neal J. Roese, Carter Cast, Craig Wortmann, Rick Desai and Efosa Ojomo
August 1, 2023
Could Aligning with a Star Help Your Brand?
Celebrity brands are on the rise. Here’s what to know before you pursue a famous business partner.
Paul Earle Jr.
May 12, 2023
Entrepreneurship Through Acquisition Is Still Entrepreneurship
ETA is one of the fastest-growing paths to entrepreneurship. Here’s how to think about it.
David Schonthal
May 5, 2023
3 Traits of Successful Market-Creating Entrepreneurs
Creating a market isn’t for the faint of heart. But a dose of humility can go a long way.
Efosa Ojomo
September 12, 2022
Podcast: Is Your Brand Working?
In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski
September 5, 2022
Podcast: How Will You Tell Your Brand’s Story?
In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.
Mohanbir S. Sawhney and Alice M. Tybout
August 29, 2022
Podcast: What Should Your Brand Look (and Sound and Smell) Like?
In episode 3 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen.
Bobby J. Calder
August 22, 2022
Podcast: What Should You Name Your Brand?
In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.
Timothy Calkins and Paul Earle Jr.
July 6, 2022
Podcast: How Can Entrepreneurs Develop a Stellar Sales Pitch?
On this episode of The Insightful Leader’s “Ask Insight,” two seasoned entrepreneurs share wisdom from the trenches.
Carter Cast and Craig Wortmann
February 3, 2022
How to Talk About Selling Your Startup without Causing Everyone to Panic
An excerpt from the new book Exit Right explains why you should have the “exit talk” early and often.
Mark Achler and Mert Iseri
August 2, 2021
How One Startup Is Approaching Its Return to the Office
Employees have moved out of state. Job responsibilities have changed. Bringing teams back will be complicated.
Andee Harris
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The Insightful Leader
May 21, 2026 · 32:33 minutes
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