A magazine of research and ideas from the
faculty of the Kellogg School of Management

Marketing Aug 4, 2022

Podcast: Introducing Insight Unpacked, Season 1

Extraordinary Brands and How to Build Them

0:00 / 1:34

Based on insights from

Based on insights from

Listening: Introducing Insight Unpacked Season 1

0:00

1:34

Introducing Insight Unpacked Season 1: Extraordinary Brands and How to Build Them.

These days, it’s easy to build a brand. But if you want your brand to stand out, you will need to build an extraordinary brand.

Whether you need to build that special brand from scratch, or you’re hoping to reinvigorate an existing brand, on Insight Unpacked our faculty will help you figure out how to stand out from the crowd.

You’ll hear how to make sure your brand is hitting the right mark. And you’ll learn how to use storytelling to bring your brand to life in the digital world.

We’ll also take you behind the scenes as we build a brand of our own.

So subscribe to Insight Unpacked, or check your feed at The Insightful Leader. Episodes drop on Mondays starting August 15.

Featured Faculty

Bobby J. Calder

Professor Emeritus of Marketing; Director of the Center for Cultural Marketing

Timothy Calkins

Clinical Professor of Marketing; Associate Chair of the Marketing Department

Jennifer Cutler

Previously a professor of the Marketing Department faculty

Paul Earle Jr.

Adjunct Lecturer in Entrepreneurship

Julie Hennessy

Clinical Professor of Marketing

Jim Lecinski

Clincal Associate Professor of Marketing

Mohanbir S. Sawhney

McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Alice M. Tybout

Professor Emeritus of Marketing

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