Podcast: Is Your Brand Working?
In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Researchers: Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski
September 12, 2022
Podcast: What Should You Name Your Brand?
In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.
Researchers: Timothy Calkins and Paul Earle Jr.
August 22, 2022
Podcast: Why Does Your Brand Need to Exist?
In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.
Researchers: Timothy Calkins and Alice M. Tybout
August 11, 2022
Podcast: Introducing Insight Unpacked, Season 1
Extraordinary Brands and How to Build Them
Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
August 4, 2022
Is It Time to Raise Your Prices?
4 things for brands to consider as inflation provides more opportunities for growth.
Researchers: Timothy Calkins
October 22, 2021
COVID Has Forever Changed the Customer Experience
Here’s how companies can continue to adapt.
Researchers: Timothy Calkins
January 20, 2021
Four Steps Marketers Can Take to Navigate the Pandemic
Step one: Press pause. Step two: Rethink everything.
Researchers: Timothy Calkins
April 8, 2020
Take 5: How to Be Prepared for Important Career Moments
Expert advice on getting ready to network, negotiate, or make your case to the CEO.
Researchers: Timothy Calkins, Craig Wortmann, Victoria Medvec, Rob Apatoff and Ellen Taaffe
November 4, 2019
Podcast: Knock Your Next Business Presentation Out of the Park
From eliminating surprises to setting up the room, the best presenters do a lot more than practice.
Researchers: Timothy Calkins
February 4, 2019
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas.
Researchers: Timothy Calkins
September 6, 2018
Building Strong Brands: The Inside Scoop on Branding in the Real World
Tim Calkins’s blog draws lessons from brand missteps and triumphs.
Researchers: Timothy Calkins
August 15, 2018
How the NRA Boycotts Force Companies to Walk a Precarious Tightrope
Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.
Researchers: Brayden King and Timothy Calkins
March 20, 2018
Podcast: How to Steer Your Company Through a Twitter Firestorm
Plus, engage your customers by establishing your company’s audio brand.
Researchers: Timothy Calkins and Steve Milton
February 13, 2017
Reviving a Brand That’s Lost Its Luster
Return to your roots, rally your team, and emerge a stronger brand.
Researchers: Timothy Calkins
November 2, 2016
"Nobody Asked for Uber"
Tim Calkins on profitable growth, strong brands, and delighting your customers.
Researchers: Timothy Calkins
January 14, 2016
To Defend or Not to Defend?
What to do when a competitor enters your industry
Researchers: Timothy Calkins
April 3, 2013