Timothy Calkins
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Timothy Calkins

Clinical Professor of Marketing

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Podcast: What Should You Name Your Brand?

In episode 2 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet.

Researchers: Timothy Calkins and Paul Earle Jr.

August 22, 2022

Marketing

Podcast: Why Does Your Brand Need to Exist?

In episode 1 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand.

Researchers: Timothy Calkins and Alice M. Tybout

August 11, 2022

Marketing

Podcast: Introducing Insight Unpacked, Season 1

Extraordinary Brands and How to Build Them

Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout

August 4, 2022

Marketing

Is It Time to Raise Your Prices?

4 things for brands to consider as inflation provides more opportunities for growth.

Researchers: Timothy Calkins

October 22, 2021

Marketing

COVID Has Forever Changed the Customer Experience

Here’s how companies can continue to adapt.

Researchers: Timothy Calkins

January 20, 2021

Marketing

Four Steps Marketers Can Take to Navigate the Pandemic

Step one: Press pause. Step two: Rethink everything.

Researchers: Timothy Calkins

April 8, 2020

Marketing

Take 5: How to Be Prepared for Important Career Moments

Expert advice on getting ready to network, negotiate, or make your case to the CEO.

Researchers: Timothy Calkins, Craig Wortmann, Victoria Medvec, Rob Apatoff and Ellen Taaffe

November 4, 2019

Careers

Podcast: Knock Your Next Business Presentation Out of the Park

From eliminating surprises to setting up the room, the best presenters do a lot more than practice.

Researchers: Timothy Calkins

February 4, 2019

Careers

4 Key Steps to Preparing for a Business Presentation

Don’t let a lack of prep work sabotage your great ideas.

Researchers: Timothy Calkins

September 6, 2018

Careers

Building Strong Brands: The Inside Scoop on Branding in the Real World

Tim Calkins’s blog draws lessons from brand missteps and triumphs.

Researchers: Timothy Calkins

August 15, 2018

Marketing

How the NRA Boycotts Force Companies to Walk a Precarious Tightrope

Two Kellogg professors discuss the changing landscape for companies trying to stay neutral in our polarized political climate.

Researchers: Brayden King and Timothy Calkins

March 20, 2018

Social Impact

Podcast: How to Steer Your Company Through a Twitter Firestorm

Plus, engage your customers by establishing your company’s audio brand.

Researchers: Timothy Calkins and Steve Milton

February 13, 2017

Marketing

Reviving a Brand That’s Lost Its Luster

Return to your roots, rally your team, and emerge a stronger brand.

Researchers: Timothy Calkins

November 2, 2016

Marketing

"Nobody Asked for Uber"

Tim Calkins on profitable growth, strong brands, and delighting your customers.

Researchers: Timothy Calkins

January 14, 2016

Marketing

To Defend or Not to Defend?

What to do when a competitor enters your industry

Researchers: Timothy Calkins

April 3, 2013

Marketing