DateTitleResearchersTranslationsOct 1, 2008TrustBrand Scandal SpilloverWhen will a brand scandal spill over and how should competitors respond?Michelle L. RoehmAlice M. TyboutMay 1, 2008MarketingHow Many Reasons Do You Need to Like BMWs?The role of content vs. retrieval easeAlice M. TyboutBrian SternthalGeorgios A. Bakamitsos Prashant MalaviyaSe-Bum Park
