Paul Earle Jr.
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Paul Earle Jr.

Adjunct Lecturer of Innovation & Entrepreneurship

Kellogg Faculty Page →

In 2021, Consumers Are Craving Products That Deliver Novelty and Fun

After a year of buying boring staples in bulk, everything is about to change—and brands need to be ready to innovate.

Researchers: Paul Earle Jr.

February 2, 2021

Innovation

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

Researchers: Paul Earle Jr.

June 3, 2019

Marketing

Tips for Established Companies to Keep Innovating

Intrapreneurship requires you to “think like a disruptor.”

Researchers: Paul Earle Jr.

November 8, 2017

Innovation