How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.
Researchers: Paul Earle
June 3, 2019
Tips for Established Companies to Keep Innovating
Intrapreneurship requires you to “think like a disruptor.”
Researchers: Paul Earle
November 8, 2017