Paul Earle
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Paul Earle

Adjunct Lecturer of Innovation & Entrepreneurship

Kellogg Faculty Page →

How to Create a Brand Name That Works

Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according to an excerpt from Kellogg on Branding in a Hyperconnected World.

Researchers: Paul Earle

June 3, 2019


Tips for Established Companies to Keep Innovating

Intrapreneurship requires you to “think like a disruptor.”

Researchers: Paul Earle

November 8, 2017