Podcast: Is Your Brand Working?
In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Researchers: Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski
September 12, 2022
Podcast: Introducing Insight Unpacked, Season 1
Extraordinary Brands and How to Build Them
Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
August 4, 2022
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Researchers: Julie Hennessy and Jim Lecinski
May 1, 2019
Podcast: Does What Candidates Say Matter?
Understanding political rhetoric in this heated presidential race.
Researchers: Nour Kteily, Julie Hennessy and Thomas N. Hubbard
March 28, 2016