In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Researchers: Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski
September 12, 2022
Extraordinary Brands and How to Build Them
Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
August 4, 2022
For starters, get out of the office and find your end users.
Researchers: Julie Hennessy and Jim Lecinski
May 1, 2019