Is Now the Time to Transition to Personalized Marketing?
Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.
Researchers: Jim Lecinski
July 2, 2020
5 Ways to Know Your Customer Better Than Your Competitors Do
For starters, get out of the office and find your end users.
Researchers: Julie Hennessy and Jim Lecinski
May 1, 2019