Jim Lecinski
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Jim Lecinski

Clincal Associate Professor of Marketing (Courtesy)

Kellogg Faculty Page →

Is Now the Time to Transition to Personalized Marketing?

Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.

Researchers: Jim Lecinski

July 2, 2020


5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Researchers: Julie Hennessy and Jim Lecinski

May 1, 2019