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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Jim Lecinski

Clincal Associate Professor of Marketing

Kellogg Faculty Page →

Podcast: Is Your Brand Working?

In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.

Researchers: Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski

September 12, 2022

Marketing

Podcast: Introducing Insight Unpacked, Season 1

Extraordinary Brands and How to Build Them

Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout

August 4, 2022

Marketing

Marketers: Stop Dragging Your Feet and Start Using AI

Speed is a competitive advantage. A coauthor of the new book “The AI Marketing Canvas” explains why—and how—to get started.

Researchers: Jim Lecinski

September 3, 2021

Marketing

Is Now the Time to Transition to Personalized Marketing?

Budgets are strapped. There are a million other things to do. But the risk of ignoring AI-powered modern marketing is dire.

Researchers: Jim Lecinski

July 2, 2020

Marketing

5 Ways to Know Your Customer Better Than Your Competitors Do

For starters, get out of the office and find your end users.

Researchers: Julie Hennessy and Jim Lecinski

May 1, 2019

Marketing