Mohanbir S. Sawhney
Associate Dean, Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
Starbucks's Odyssey into NFTs Desperately Needs Guidance
Starbucks is entering the metaverse. Is this the best way to do it?
Researchers: Mohanbir S. Sawhney
October 25, 2022
Podcast: How Will You Tell Your Brand’s Story?
In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.
Researchers: Mohanbir S. Sawhney and Alice M. Tybout
September 5, 2022
Podcast: Introducing Insight Unpacked, Season 1
Extraordinary Brands and How to Build Them
Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
August 4, 2022
3 Steps for Reimagining Your Business for a Post-COVID World
The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.
Researchers: Mohanbir S. Sawhney and Sanjay Khosla
August 4, 2020
It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.
To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.
Researchers: Mohanbir S. Sawhney
October 3, 2019
Take 5: The Case for Being More Authentic at Work
When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.
Researchers: Maryam Kouchaki, Suzanne Muchin, Brenda Ellington Booth, Brooke Vuckovic, Mohanbir S. Sawhney and Nicholas Pearce
October 2, 2019
What You Need to Know about the Newest Frontier of Brand Storytelling
An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.
Researchers: Mohanbir S. Sawhney
April 5, 2019
Take 5: How to Build Customer Relationships That Last
Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.
Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger
December 6, 2018
Take 5: Lead Better Teams, Engage More Customers, and Find Your Next Market
Kellogg professors offer tips to grow your career and your organization.
Researchers: Leigh Thompson, William Ocasio, Harry M. Kraemer, Mitchell A. Petersen, Mohanbir S. Sawhney and Michael J. Mazzeo
January 6, 2017
5 Ways to Authentically Engage Your Customers
To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
Researchers: Mohanbir S. Sawhney
April 4, 2016
To Grow Your Company, Create Products from Services
For service-based businesses, scaling requires a strategy shift.
Researchers: Mohanbir S. Sawhney
November 2, 2015
How to Tango With Startups
Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings
Researchers: Mohanbir S. Sawhney, Carter Cast and David Schonthal
July 24, 2015
How to Achieve Focused Growth
An interview with Sanjay Khosla and Mohan Sawhney about their new book, Fewer, Bigger, Bolder.
Researchers: Sanjay Khosla and Mohanbir S. Sawhney
July 7, 2014
How to Prosper as a Product Manager
Redefining and Strengthening the Product Manager’s Role
Researchers: Rajesh K. Tyagi and Mohanbir S. Sawhney
June 1, 2010