Mohanbir S. Sawhney
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Mohanbir S. Sawhney

Associate Dean, Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Kellogg Faculty Page →

Starbucks's Odyssey into NFTs Desperately Needs Guidance

Starbucks is entering the metaverse. Is this the best way to do it?

Researchers: Mohanbir S. Sawhney

October 25, 2022

Marketing

Podcast: How Will You Tell Your Brand’s Story?

In episode 4 of our 5-episode series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” learn the importance of transmedia brand storytelling—and how to do it right.

Researchers: Mohanbir S. Sawhney and Alice M. Tybout

September 5, 2022

Marketing

Podcast: Introducing Insight Unpacked, Season 1

Extraordinary Brands and How to Build Them

Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout

August 4, 2022

Marketing

3 Steps for Reimagining Your Business for a Post-COVID World

The crisis presents an opportunity to dream up new ideas, learn from others, and take bold action.

Researchers: Mohanbir S. Sawhney and Sanjay Khosla

August 4, 2020

Innovation

It’s Time to Radically Rethink the Customer Experience. Here’s How to Get Started.

To provide millions of personalized interactions, organizations will need to lean heavily on automation and AI.

Researchers: Mohanbir S. Sawhney

October 3, 2019

Marketing

Take 5: The Case for Being More Authentic at Work

When done thoughtfully, authenticity can make for more confident, ethical leaders. Here’s how to ensure you’re being your true self.

Researchers: Maryam Kouchaki, Suzanne Muchin, Brenda Ellington Booth, Brooke Vuckovic, Mohanbir S. Sawhney and Nicholas Pearce

October 2, 2019

Careers

What You Need to Know about the Newest Frontier of Brand Storytelling

An excerpt from Kellogg on Branding in a Hyper-Connected World explores the power of a “transmedia” approach.

Researchers: Mohanbir S. Sawhney

April 5, 2019

Marketing

Take 5: How to Build Customer Relationships That Last

Getting—and keeping—customer’s attention can be tough. Kellogg faculty offer tips.

Researchers: Mohanbir S. Sawhney, Bobby J. Calder, Michal Maimaran and Eric Leininger

December 6, 2018

Marketing

Take 5: Lead Better Teams, Engage More Customers, and Find Your Next Market

Kellogg professors offer tips to grow your career and your organization.

Researchers: Leigh Thompson, William Ocasio, Harry M. Kraemer, Mitchell A. Petersen, Mohanbir S. Sawhney and Michael J. Mazzeo

January 6, 2017

Careers

5 Ways to Authentically Engage Your Customers

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”

Researchers: Mohanbir S. Sawhney

April 4, 2016

Marketing

To Grow Your Company, Create Products from Services

For service-based businesses, scaling requires a strategy shift.

Researchers: Mohanbir S. Sawhney

November 2, 2015

Strategy

How to Tango With Startups

Kellogg’s BrandVoice partnership with Forbes looks at how venture thinking can spur innovation in corporate settings

Researchers: Mohanbir S. Sawhney, Carter Cast and David Schonthal

July 24, 2015

Innovation

How to Achieve Focused Growth

An interview with Sanjay Khosla and Mohan Sawhney about their new book, Fewer, Bigger, Bolder.

Researchers: Sanjay Khosla and Mohanbir S. Sawhney

July 7, 2014

Marketing

How to Prosper as a Product Manager

Redefining and Strengthening the Product Manager’s Role

Researchers: Rajesh K. Tyagi and Mohanbir S. Sawhney

June 1, 2010

Careers