Jennifer Cutler
Skip to content

Jennifer Cutler

Associate Professor of Marketing

Kellogg Faculty Page →

Wondering How Customers Feel about Your Brand?

A new algorithm tracks people’s perception in real time via Twitter.

Researchers: Aron Culotta and Jennifer Cutler

May 2, 2018

Marketing

Podcast: How Amazon's Alexa Learns

Plus, an algorithm that can identify new social-media hashtags as they emerge.

Researchers: Jennifer Cutler and Ashwin Ram

January 3, 2018

Marketing