Jennifer Cutler
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Jen­nifer Cutler

Associate Professor of Marketing

Kellogg Faculty Page →

Wondering How Customers Feel about Your Brand?

A new algo­rithm tracks people’s per­cep­tion in real time via Twitter.

Researchers: Aron Culotta and Jennifer Cutler

May 2, 2018


Podcast: How Amazon's Alexa Learns

Plus, an algo­rithm that can iden­ti­fy new social-media hash­tags as they emerge.

Researchers: Jennifer Cutler and Ashwin Ram

January 3, 2018