Podcast: Is Your Brand Working?
In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.
Researchers: Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski
September 12, 2022
Podcast: Introducing Insight Unpacked, Season 1
Extraordinary Brands and How to Build Them
Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout
August 4, 2022
We’re at a Data Privacy Crossroads. Where Do We Go From Here?
What individuals, regulators, and companies need to consider as we live more of our lives online.
Researchers: Jennifer Cutler and Samuel Goldberg
July 1, 2019
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter.
Researchers: Aron Culotta and Jennifer Cutler
May 2, 2018
Podcast: How Amazon's Alexa Learns
Plus, an algorithm that can identify new social-media hashtags as they emerge.
Researchers: Jennifer Cutler and Ashwin Ram
January 3, 2018
