Jennifer Cutler
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Jennifer Cutler

Associate Professor of Marketing

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Podcast: Is Your Brand Working?

In the fifth and final episode of our series, “Insight Unpacked: Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn.

Researchers: Timothy Calkins, Jennifer Cutler, Julie Hennessy and Jim Lecinski

September 12, 2022

Marketing

Podcast: Introducing Insight Unpacked, Season 1

Extraordinary Brands and How to Build Them

Researchers: Bobby J. Calder, Timothy Calkins, Jennifer Cutler, Paul Earle Jr., Julie Hennessy, Jim Lecinski, Mohanbir S. Sawhney and Alice M. Tybout

August 4, 2022

Marketing

We’re at a Data Privacy Crossroads. Where Do We Go From Here?

What individuals, regulators, and companies need to consider as we live more of our lives online.

Researchers: Jennifer Cutler and Samuel Goldberg

July 1, 2019

Policy

Wondering How Customers Feel about Your Brand?

A new algorithm tracks people’s perception in real time via Twitter.

Researchers: Aron Culotta and Jennifer Cutler

May 2, 2018

Marketing

Podcast: How Amazon's Alexa Learns

Plus, an algorithm that can identify new social-media hashtags as they emerge.

Researchers: Jennifer Cutler and Ashwin Ram

January 3, 2018

Marketing