Date
Title
Researchers
Translations
Feb 2, 2018
Marketing
How Businesses Can Best Use Content Marketing to Generate Leads
New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.
Aug 4, 2017
Marketing
What Is a Brand Really Worth?
A global standard can help executives understand how powerful an asset they have.
Jun 8, 2017
Marketing
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Dec 2, 2016
Marketing
People Are Tweeting about Your Products. Will It Boost Sales?
Soliciting user-generated content can be a powerful way to engage customers.
Sep 1, 2010
Dec 2, 2008
