Date
Title
Researchers
Translations
Aug 4, 2017
Marketing
What Is a Brand Really Worth?
A global standard can help executives understand how powerful an asset they have.
Jun 8, 2017
Marketing
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Dec 2, 2016
Marketing
People Are Tweeting about Your Products. Will It Boost Sales?
Soliciting user-generated content can be a powerful way to engage customers.
Sep 1, 2010
Dec 2, 2008
