Business Insights
Skip to content
The Insightful Leader Live: Drive Smarter Adoption with the 3 As of AI | Register
illustration of man walking out of ivory tower into urban intersection with taxis, stoplights, and pedestrians.
November 4, 2025

What Does It Mean to Be Rational?

It’s more than just being logical and analytical, research shows. But misperceptions can affect how people are treated and how much they are paid.

illustration of a small robot having it's top removed, with circuitry expanding from the open top.
November 2, 2025

Sure, AI Can Automate. But How Can You Use It to Innovate?

A Kellogg professor’s experience deploying AI in the classroom shows how domain knowledge and experimentation can lead to true breakthroughs.

illustration of a smartphone screen with politicians crowded out by memes and celebrities.
November 1, 2025

Political News? Not in My Feed.

A new study of smartphone habits reveals that, in the runup to the 2024 U.S. presidential election, political content was mostly an afterthought.

illustration of fashion show catwalk with older designer walking off with cane while younger designer walks out.
November 1, 2025

What Happens When a Luxury Brand Loses Its Iconic Founder?

Whoever inherits the role must strike a balance between remaining true to the founder’s vision and not getting stuck in the past.

illustration of two people arguing while entering a walk-in cooler.
October 17, 2025

Agree to Disagree? 5 Tips to Cool Down a Heated Argument.

A new game helps people find common ground on divisive issues. But you don’t need to play to practice its principles.

illustration of a group of scientists celebrating winning an award
October 7, 2025

Do Scientific Prizes Reward Innovation or Reputation?

Scientists who receive the Nobel Prize and other accolades do more-novel work both before and after winning, new research finds.

Illustration of a person with a smartphone choosing between free and premium subscriptions
October 1, 2025

Free or Paid Subscription? For Online Platforms, It's a Dance.

Whether they are selling your data or selling you the product, companies have to wrestle with competition and privacy concerns.

illustration of a game board with car at fork in Work and Family roadl.
October 1, 2025

Work First or Family First?

A new model shows why women lag behind in leadership roles—and how two policies could help narrow the career gender gap.

Illustration of a cannabis dispensary with a black budtender assisting a white customer.
October 1, 2025

In the Legalized Drug Industry, Stereotypes May Drive Sales

Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.

illustration of orchestra conductor in server farm.
October 1, 2025

Does Your Company Need a Chief AI Officer?

It’s the hot new C-suite role, but not every business needs the same strategy.

illustration of U.S. Capitol dome repurposed as observatory with telescope.
September 18, 2025

Which Political Party Provides More Funding for Science?

Though both Republicans and Democrats have historically supported federal funding of research, one party has spent more.

Man reading financial literacy book in living room.
September 17, 2025

Take 5: Personal Finance Isn’t Just Personal

Research and insights from Kellogg faculty show that our financial decisions can have ripple effects.

illustration of a couple standing in front of a house with a for sale sign in the yard, and the front walk is the tape of a calculator they are using.
September 5, 2025

Ready to Buy a House? Beware the Online Calculators.

Affordability and rent-vs-buy tools are easy to use but can be misleading. Here’s a holistic approach to making your decision.

illustration of Rocket Diner rebrand with workers installing new sign while people look on.
September 2, 2025

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

Corporate directors with certain backgrounds and experiences exert greater influence over a company's strategic direction.
September 2, 2025

Succession Is the Top Responsibility of a Board—Yet Many Avoid It

Boards need to view potential CEO successors as a priority and offer them opportunities for substantial board interaction.

Illustration of a group celebrating the installation of a lightbulb at a factory that is spewing pollution from four smokestacks.
September 1, 2025

Big Goals, Small Steps—Why Most Corporate Green Initiatives Fall Short

Despite making commitments to cut emissions, many companies are acting in the short term and underfunding projects.

illustration of lottery ball spinner with tiny illustrations of human organs on the balls
September 1, 2025

When People Game the System, It Helps to Shake It Up

Can introducing a lottery for organ transplants discourage line jumpers and give everyone a better chance?

illustration of a group including a doctor, nurse, inventor, and medical administrator discussing a new medical device.
September 1, 2025

How Durable Design Can Save Lives

Kellogg researchers partnered with UNICEF on target product profiles for newborn medical devices for low-resource settings.

illustration of a street scene with people going about their days among clouds of pollutions
September 1, 2025

Why Big Problems Can Feel Small

When people hear a problem is widespread, they are less likely to consider it serious—and less inclined to act.

man washing surface clean with green product.
September 1, 2025

Customers Are Taking a Shine to Eco-friendly Products

Sustainable alternatives were once viewed as inferior to their standard counterparts. But now, consumers equate “ecological” with “reliable,” easing industry fears.

12 3 4 5
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.