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A customer weighs the environmental benefit of a green product.
May 9, 2016

Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

Green marketers should stick to a single message. But which one?

An entrepreneur decides whether to pick an angel investor.
May 9, 2016

Keeping the Angels at Bay

Startups should be wary of accepting too much money from angel investors.

Can we keep our Internet behavior private?
May 5, 2016

Is Reading Someone’s Emails Like Entering Their Home?

How conceptions of privacy change over time and how analogies pave the way.

Capital gains tax rate is like several dials affecting growth.
May 5, 2016

Can Raising the Capital Gains Tax Rate Ever Attract Investors?

The traditional view that raising rates hurts firms deserves a closer look.

A man is in the wrong frame of mind to make a risk-related decision.
May 5, 2016

Ready to Make a Risky Decision? Your Words Suggest Otherwise

Mining digital communications for emotions can lead to better decisions.

Pin down the components of trust.
April 7, 2016

Video: To Build Trust with Customers, Show That You Are in It for the Long Haul

A researcher and a trusted CEO share tips to boost loyalty.

Engagement marketing means asking how to help your customers.
April 4, 2016

5 Ways to Authentically Engage Your Customers

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”

Liquidity kept auto purchases flowing via captive lessors.
April 4, 2016

Why Did Car Sales Drop So Dramatically During the Financial Crisis?

Even willing buyers were affected by a credit freeze.

April 4, 2016

Wear Your Auditor on Your Sleeve

If a top-notch person conducts your audit, it pays to let investors know.

A woman must use self-control in deciding what to eat.
April 4, 2016

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

A female entrepreneur at work
March 30, 2016

How to Foster Entrepreneurship in Emerging Markets

A Q&A with four entrepreneurs about the global startup landscape—and what governments can do to help.

March 17, 2016

Video: How to Play the Lottery Without Losing

Can we fight the poverty trap with new savings accounts that offer raffle tickets instead of interest?

Measuring the success of a digital advertising campaign.
March 11, 2016

Is Your Digital-Advertising Campaign Working?

If you are not running a randomized controlled experiment, you probably don’t know.

March 7, 2016

You Sent Us Business Haiku, Here Are Our Favorites

Kellogg Insight readers joined faculty in turning business wisdom into poetry.

Scientist losing patents to compulsory licensing innovates.
March 7, 2016

What Happens When a Company Loses a Patent?

A look at whether compulsory licensing can increase innovation.

three generations of a family business
March 7, 2016

How a Family Business Can Capitalize on Its Unique Culture

You need a different playbook when the CEO is your sister.

Persistence, like an all-nighter at work, is the key to creative success
March 7, 2016

Think You’re Out of Creative Ideas? Think Again.

We downplay the importance of persistence in creative success.

A customer tweets about a company's products.
March 7, 2016

How Important Is User-Generated Content?

An episode of censorship in China sheds light on the power of customers talking about brands on social media.

The final stretch of a job can prompt unethical behavior.
February 8, 2016

Employees Are More Likely to Cheat on Their Way out the Door

The temptation to act unethically is plentiful in the gig economy.

February 1, 2016

Let Business Be Your Muse: Turn Your Workplace Wisdom into Haiku

Join Kellogg’s strategy faculty in putting your favorite lessons into verse.

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